Today many countries celebrate Mother’s Day! While we honor motherhood and the influence of mothers in society let’s remember a tip, that probably every Mom gave to her child: Choose your friends wisely! When it comes to social media it is important that you select the best social media sites for your content marketing efforts.
Avoid wasting time on the social media! Choose the platforms that align with your audience to become a social media success story.
Each social media channel has developed a unique identity due to the demographics of the people who participate in the network. Some platforms are preferred by teenagers who log in from their mobile phones, some platforms are popular among young adults, who are most active in the evening, others by high-income professionals, who are posting throughout the workday.
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3. Websites: www.b2bpioneers.com
www.social-networking-bible.com
Email: info@b2bpioneers.com
FACEBOOK
• Facebook is the one site where you’re likely to
find friends, colleagues, and relatives all
floating around.
• It is mainly centered around sharing photos,
links, and quick thoughts of a personal nature,
individuals can also show their support to
brands or organizations by becoming fans.
• Facebook still skews young, but the older
demographic is growing quickly, and higher-
income households are also getting on board.
• A huge share of Facebook’s audience is
international.
4. Websites: www.b2bpioneers.com
www.social-networking-bible.com
Email: info@b2bpioneers.com
• The simplest of all social media platforms.
• One of the most fun and interesting.
• Messages are limited to 140 characters or less,
but that’s more than enough to post a link, share
an image, or even trade thoughts with your
favorite celebrity or influencer.
• Easy to learn and use, and setting up a new
profile only takes minutes.
• Young user population for a large social network,
and in terms of household income,.
• Equally represented across income brackets.
TWITTER
5. Websites: www.b2bpioneers.com
www.social-networking-bible.com
Email: info@b2bpioneers.com
• One of the only mainstream social media sites
that’s actually geared towards business.
• LinkedIn is to cyberspace what networking groups
once were to local business communities.
• It’s great for meeting customers, getting in touch
with vendors, recruiting new employees, and
keeping up with the latest in business or industry
news.
• If it matters to your company or career, you can
probably do it on LinkedIn.
• LinkedIn is international and skews toward male
users.
LINKEDIN
6. Websites: www.b2bpioneers.com
www.social-networking-bible.com
Email: info@b2bpioneers.com
• YouTube has become so popular that its
catalog of billions and billions of videos has
become known as “the world’s second-
largest search engine” in some circles.
• The site has everything from first-person
product reviews to promotional clips and
“how-two” instruction on virtually any
topic or discipline.
• Users have the ability to share, rate, and
comment on what they see.
YOUTUBE
7. Websites: www.b2bpioneers.com
www.social-networking-bible.com
Email: info@b2bpioneers.com
Social media’s big up-and-comer has really arrived
over the past few years.
By combining the best of Facebook and Twitter into
one site – and backing it by the power of the world’s
largest search engine, Google has given users a social
site that has a little something for everyone.
You can add new content, highlight topics with
hashtags, and even separate contacts into circles.
And, a G+ profile only takes a few minutes to get set
up.
Google+ is the most male-oriented of the major
social networks.
GOOGLE +
8. Websites: www.b2bpioneers.com
www.social-networking-bible.com
Email: info@b2bpioneers.com
• Serving as a giant virtual idea and inspiration
board, Pinterest has made a huge impact on
social media in the last few years.
• Especially popular with women and the do-it-
yourself crowd, it lets you share pictures,
creative thoughts, or (especially) before-and-
after pictures of projects that others can pin,
save, or duplicate.
• Pinterest is dominated by tablet users, and
skews heavily toward women.
PINTEREST
9. Websites: www.b2bpioneers.com
www.social-networking-bible.com
Email: info@b2bpioneers.com
If you’re looking for a quick, convenient connection
between the camera feature on your smart phone
and all your social profiles, then Instagram is the
answer.
Not only will allow you to share via Twitter, Facebook,
and the Instagram website, you can choose from a
variety of photo filters and invite friends to comment
on your photos or ideas.
Instagram’s user base is heavily dominated by
women, something that has more often been
associated with Pinterest.
INSTAGRAM
11. Websites: www.b2bpioneers.com
www.social-networking-bible.com
Email: info@b2bpioneers.com
• This platform is different form many others in
that it essentially hosts microblogs for its
users.
• The fast-paced nature of Tumblr makes it
ideal for memes, GIF’s, and other forms of
fun or viral content.
• Tumblr is strong with teens and young adults
interested in self-expression, but it’s not
especially popular with those in higher
income brackets.
TUMBLR