2. Introducing
One solution to all your power problems
A solar charger that charges all your electronic devices
like –
Mobile
IPods
Smart phone
Digital cameras
Mp3 players
Laptops

3. AIM
• Our goal is to put renewable energy solutions literally
in the hands of millions of people world wide –
bringing clean and affordable energy to every person
who needs it regardless of geography or economic
standing.

4. Objectives
Marketing objectives
• To create product awareness among consumers
• To achieve sales of 2 lakh units in 1st year of
operation
• To create multiple distribution channel
Financial objectives
• To achieve breakeven in the initial year of its
inception

5. 4 P’s product
 Who am I?
A multi utility charger running on a solar system
 What I look like?
 Whom do I offer?
High mobility users, places having electricity shortages, devices
requiring high power consumption

6. 4 P’s promotion
• Newspaper Ads ( local+ Regional+ National)
No charger? No electricity?
no plug point? No battery?
watch out for this space for
solution….
• Say goodbye to all your “battery low” coming your way is the
solar charger
• Charges all your gizmos gadgets from mobile to iPods
• Now available to all leading outlets
• You can also visit us at www.sol.com

7. 4 P’s promotion
Hoardings
Radio channels

8. Direct Marketing

9. 4 P’s Pricing
Pricing objectives
To offer a high end product at a premium price range of 1000 to
1200 to customers
Cost estimation
Raw material cost s@50% of product selling price
Other expense cost@ 45% of product selling price
Competitors analysis
Unorganized sector : 200 – 500( normal charger)
Branded players : Rs 500 – Rs 1500 (E.g.: Sony)
Imported solar charger: Rs 2000 – Rs2500)

10. 4 P’s place
• Retail sales:- to target to 1500 retailers by offering high
margins of Rs 200- Rs 300 & incentives on achieving
sales volume
• Bulk sales:- targeting Nokia in a tie up to sell our
product through its distribution channels
• Institutional sales:- targeting 4 defense canteens to sell
our product at a discount
• Direct marketing:- employment of aggressive sales
force to increase brand awareness and direct sales

11. Future Scope
Market survey for consumer response
Expand sales to other cities
Charger with higher capacity
Entering Rural market

12. • For more information you can log into our
website
www.sol.com.np
Or call us as +91-9029090290
1560000-toll free number

13. INCEPTOR
PUJA AGRAWAL
The E.N.D
E-energy
N-never
D-dies