Presentation by Chris More, Associate Director of Web Communications. for Penn State's College of Ag Sciences. This presentation explains the strategy on creating a unified Web presence for the entire college.

1. College WebStrategy & Update Chris More January 2010

3. Increase enrollment

4. Promote Ag Awareness

5. Communicate to our stakeholders

6. Promote our research

9. Entered the WebLion partnership in Aug 2008

10. First Plone site launched in Feb. 2009

12. Top Web developers

13. Largest campus Web group

14. Plone - tool of choice

15. College partnership allows for:

16. People

17. Tools

19. New site launched in February 2009

20. Page views doubled since go-live - #4 in college

21. Entomology

22. New site launched in May 2009

23. Visitors doubled, page views tripled since go-live

24. #1 site in college – 25% of all traffic

26. Before and After - Entomology

27. Before and After – College Homepage

28. Before and After – Future Students

29. Before and After – Turf Grass

31. Consolidating Web sites

32. Multiple technologies

33. Redundant Infrastructure

35. Visitors scan text for keywords

36. Visitors view on average 3 pages per visit

38. Develop personas

39. Define goals

40. Customize the look and feel

41. Migrate or develop Web-friendly content

43. Develop information architecture

44. Migrate content

45. Train client on how to load and edit content

46. Shoot and add new photography

48. Focus on content instead of design elements

49. Create small committee to approve direction

50. Perfect is the enemy of good

51. Set dates and keeping moving forward

53. Authentication

54. Evolution of features

55. Share content

56. Disaster recovery

57. Easy to focus on content

59. Penn State required marks and links

60. Standard site elements

61. Customizations: Colors, images, content

62. Web 2.0: RSS, Blogs, Web comments, discussion boards, photo galleries and slideshows, people directory, social networking buttons, plus more

65. Template / framework

66. Programming language (Python) and the server

67. Users and groups (not people directory)These are controlled due to being on a shared system.

69. No software needed – only Web browser

70. Training is very minimal – easy as email

73. Higher Google page rank

77. Thumbnails scroll left and right for large galleries

80. Migrate content & reformat

81. Focus on on target audiences

82. Ensure search engine optimization

83. Add new photography

84. Phase 2 – where we need to be

85. All major sites are in the Plone system

86. Make sites go from good to great

88. University wide support

89. Web and communication experts

90. Collaboration

91. Raise the bar

93. Extension – homepage launch in February

95. Schedule a meeting