Socially Influencing Systems for Behavior Change @ MIT Media Lab
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We all are social beings by nature for ages. Today, the physical world shrinks as information and communication technologies bring us closer together by enabling new ways for socializing. At the same time, these technologies may not only serve as media channels but they can be designed with intent to influence our thoughts and actions.
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Socially Influencing Systems for Behavior Change @ MIT Media Lab
- 1. Socially! Influencing! Systems! (SIS)! Social! Influence! Information! Systems! Social learning! Social comparison! Normative influence! Social facilitation! Cooperation! Competition! Recognition! etc.! ! Users! Interaction! Interfaces! Information! etc.! Agnis S(be (2015) Socially Influencing Systems
- 6. Social Influence (Behavior Change) Systems (Technology) Urban Mobility (Biking)
- 7. BEHAVIORAL! ! BEHAVIOR! - To ride a bicycle (more frequently)! ! PERSONAL! ! ATTITUDE! - Towards bicycling! ! ENVIRONMENTAL! ! SOCIAL INFLUENCE! - Social learning! - Social comparison! - Normative influence! - Social facilitation! - Cooperation! - Competition! - Recognition!
- 8. BEHAVIORAL! ! BEHAVIOR! - To ride a bicycle (more frequently)! ! PERSONAL! ! ATTITUDE! - Towards bicycling! ! h<p://en.wikipedia.org/wiki/Traffic_count
- 9. Social Influence (Behavior Change) Systems (Technology) Climate Change & Environment (AltruisAc CooperaAon)
- 10. BEHAVIORAL! ! BEHAVIOR! - To altruistically cooperate in coping with environmental and climate changes! PERSONAL! ! ATTITUDE! - Towards the importance of facilitating sustainable environmental harmony! ENVIRONMENTAL! ! PERSUASIVE ENGINEERING! - Socially influencing systems that enable and motivate people to collaborate!
- 12. Social Influence (Behavior Change) Systems (Technology) Business (Feedback CollecAon)
- 13. BEHAVIORAL! ! BEHAVIORAL INTENTION:! - To engage with a publicly displayed Twitter-based system! PERSONAL! ! USER FACTORS:! - Vicarious learning! - Self-regulation! ENVIRONMENTAL! ! SOFTWARE FEATURES:! - Social learning! - Social comparison! - Normative influence! - Social facilitation! - Cooperation! - Competition! - Recognition!
- 14. Social Learning
- 19. Cooperation
- 20. Competition
- 21. Recognition
- 23. Social Influence (Behavior Change) Systems (Technology) Health & Wellbeing (Workplace AcAviAes) h<p://www.zanda.com/items/things/00021250000090/ping-‐pong
- 24. BEHAVIORAL! ! BEHAVIOR! - To do more physical activities at workplace! ! PERSONAL! ! ATTITUDE! - Towards becoming more active during work hours! ENVIRONMENTAL! ! PERSUASIVE ENGINEERING! - Inviting ping pong opponents! - Joining the competition! - Recognition for achievements! h<p://www.zanda.com/items/things/00021250000090/ping-‐pong
- 26. Social Influence (Behavior Change) Systems (Technology) Health & Wellbeing (Sleep) h<p://www.kanesivesind.com/2013/03/30/sleep-‐101/
- 27. BEHAVIORAL! ! BEHAVIOR! - To get earlier to bed! ! PERSONAL! ! ATTITUDE! - Towards the importance of having enough good quality sleep! ENVIRONMENTAL! ! PERSUASIVE ENGINEERING! - Triggering to go to bed! - Comparison to oneself/others! - Display who sleeps already! h<p://www.kanesivesind.com/2013/03/30/sleep-‐101/
- 29. Social Influence (Behavior Change) Systems (Technology) Health & Wellbeing (GraAtude) h<p://www.miravalresorts.com/blog/post.cfm/10-‐ways-‐to-‐cul(vate-‐an-‐aZtude-‐of-‐gra(tude
- 30. BEHAVIORAL! ! BEHAVIOR! - To express gratitude more often! PERSONAL! ! ATTITUDE! - Towards selfless behavior! ! ENVIRONMENTAL! ! PERSUASIVE ENGINEERING! - Achieve collective goal of 1000 thank you per week! - Display an average! h<p://www.miravalresorts.com/blog/post.cfm/10-‐ways-‐to-‐cul(vate-‐an-‐aZtude-‐of-‐gra(tude