AG Guide on Increasing Your Reach with Brand Identity Marketing

2. In today’s multimedia world, you need a multi-channel approach to reach your target audience. Whether
customers are using online platforms, mobile devices or traditional print media to find the products and services
they need, you should be there, providing them options as you increase your company’s exposure.
Scan this QR code with AlphaGraphics’ multi-channel and cross-media marketing services enable you to interact with potential
your smartphone to see an
clients in ways never before possible. Whether you need to improve brand awareness, boost marketing
informative video about
Brand Identity. efforts or explore the world of ePublishing, you’ll get expert assistance backed by over four decades in the
communications industry.
For a free reader, visit
alphagraphicsmobile.com
from your phone’s browser. Increase your reach today by working with the marketing communications team at AlphaGraphics.

3. Brand Identity
When you market your business, what role does your brand play? Is it front and center,
or does it sit in the background as an afterthought? In any marketing campaign, your
brand will influence every element for better or worse, making brand identity a
vital consideration in any marketing application. By partnering with the marketing
team at AlphaGraphics, you’ll receive professional guidance in developing and
establishing the five elements critical to any brand identity:

4. When it comes to your brand, what does it say to your potential customers? Whether telling people what you
do, communicating the benefits of your services or providing unique value to consumers, your brand position is
what differentiates you from your competition. AlphaGraphics can help you develop a strategy that positions your
business for success.
Increase your reach by:
• Making better decisions - Positioning serves as a guide in helping you decide what to do—and what not to do.
• Staying on target - Focusing your limited resources on a clearly defined goal ensures that you get the most
bang for your buck.
• Having greater control – Purposefully orient your business within your market, or your competitors will happily
do it for you.

5. Brand Identity
Take a good look at your corporate culture and figure out what it is about your firm that engages your customers.
Brand personality is best described as your firm’s ‘human component’. More than just a set of marketing principles,
your brand needs to reflect the culture and personality of your company. These brand ‘traits’ tell your current
and potential customers just what it means to do business with you, providing a quick and concise
context upon which to deliver your key messages.
Increase your reach by:
• Relating your brand – Endearing yourself to your target
audience allows your customers to build loyalty and trust—
the foundation of a lasting relationship.
• Being personable – Assigning human traits and personality
to your brand makes both your company and clients stand
out from the crowd.

6. If you think of positioning as the fertile soil that allows a brand to grow and thrive, the brand promise is the brand’s
fruit—it’s the expected tangible value that creates desire for a product or service. When your target audience thinks of
your brand, they should come to expect a certain level of quality and satisfaction. Simply put, your brand promise tells
your customers quickly and effectively what they can expect from you each and every time—guaranteed.
Increase your reach by:
• Making competitors irrelevant – Attain sustainable differentiation by carving out a recognizable niche.
• Creating a message - Define a value proposition that creates a consistent message that makes your
business your customer’s first choice.

7. Brand Identity
If your company brings authentic value to the marketplace, then people will want
to connect with your brand. And one of the quickest routes into the heart of your
customer is an engaging story. Whether it has been through craft, skill or simple
hard work, there’s a reason your company has found success. More than a simple
history of your company, your brand story is your chance to tell your stakeholders
about the experiences that have shaped who you are as an organization. These
not only add credibility to your brand, but show your customers the high level
of value they get with the services you provide.
Increase your reach by:
• Having credibility - Build customer loyalty by showcasing your
journey and expertise.
• Writing history - Create a convincing, genuine narrative of
what’s to come for your business.
• Making Connections - Relating your business to your client
will deepen relationships. If you want people talking about your
brand, they need a story to tell.

8. Brand associations are not benefits, but are images and symbols associated with a brand or a brand benefit. When
members of your target market think of your brand, they should be able to visualize physical elements, like your logo
that represent your company and its products and services. These associations are critical to your brand’s success, as
they provide succinct visuals that uphold the integrity of your overall marketing strategy. AlphaGraphics can help you
define and design the symbols that represent your brand, so you can put forth a consistent face to your audience.
Increase your reach by:
• Instilling your image - Associate traits and personality to your visual branding, getting into your customers’
subconscious so they remember you.
• Creating affinity - Build brand loyalty and awareness by connecting the quality of your products and services
with visual cues.

9. Brand Identity
Clear, consistent content delivered in your brand’s voice is key to effective marketing. Your written materials
should be professional, engaging and action-oriented, inciting the recipient to purchase. AlphaGraphics can help
you communicate your most important messages in concise, easy-to-digest copy, whether you are developing
blog articles, a website, or a full-scale multi-channel marketing campaign.
Creative, eye-catching design can help your company’s messages pop. To ensure your communications are
making the right impression, you need outstanding graphic designs that make your logo and marketing materials
visually stimulating AND professional. Our graphic design pros can help you create sizzling collateral, branding,
and online platforms, so prospects and customers take note—and remember you.

10. Your local AlphaGraphics is supported by and connected to a global network of providers who ensure consistent, quality
service for businesses like yours all around the world. We can help you navigate the planning and printing of almost any
communications campaign—and make your life simpler in the process.
Our Quality Management Program, based on ISO 9001:2008 guidelines and incorporating Lean Manufacturing
philosophies, is your guarantee that AlphaGraphics’ quality print and production management meets precise
quality assurance standards. We engage in the best business practices in our industry to help ensure our
deliverables will consistently meet your exact business requirements.
AlphaGraphics takes environmentally responsible business practices seriously. Every AlphaGraphics business
center holds or is working toward earning certification from the Forest Stewardship Council (FSC). This means
that many of our papers are rigorously reviewed and controlled to ensure they come from eco-responsible
sources, which helps limit the impact your projects will have on the environment. Contact your local
AlphaGraphics center today to see if they hold FSC Certification.
Fact sources: http://sources.alphagraphics.com/

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