20. Who are they?
• 52% of US laptop owners also have a
smartphone
• 31% of US smartphone owners have a tablet
• 13% of Americans own a laptop, tablet and
smartphone
@ahavaL #cmworld
25. Mobile: The Jobs of a Content
Marketer
Job #1: Understand content and distribution
Job #2: Know the technical elements
Job #3: Understand the use-case scenario
Job #4: Create a user-friendly mobile experience
@ahavaL #cmworld
30. Social Media Mobile Stats
• 67% of monthly users are on mobile on
Facebook
• 60% of all Twitter users are mobile
• 40% of all videos are watched on YouTube
using a mobile device
@ahavaL #cmworld
31. Job #2:
Understand the technical elements
so you can work as an effective
part of the team
@ahavaL #cmworld
41. Pros and Cons
Pros
Cons
Mobile
• Was the standard in the
industry
• Two websites
(codebases) to maintain
• Doesn’t always scale on
every device
Native Application (App)
• Download and keep on
their devices
• Have to maintain
website and app
Responsive
• One codebase
• Scales on any device
• Hard to find good
designers who know
how to design for
responsive
• Not all ad works scale
ads
@ahavaL #cmworld
42. A Google survey found that 65% of US smartphone
shoppers preferred to use mobile Web
to mobile apps for shopping
(April 2013)
@ahavaL #cmworld
44. How do we know more about our
customers?
• Research
–
–
–
–
–
Analytics
Build personas
Build scenarios
Test in the lab
Test in the wild
• Cross-device usage
@ahavaL #cmworld