3. Hip-hop is rooted in texts presented
through musical style, but it also presents
images of
Fashion, such as Baby Phat, FUBU, and Phat Farm
4. Hip-hop is rooted in texts presented
through musical style, but it also presents
images of
Personal Style, such as accessories
5. Hip-hop is rooted in texts presented
through musical style, but it also presents
images of
And location, particularly inner cities
6. These are the shared meanings and
identifications of Hip-Hop that make it a
Cultural Artifact
7. Hip-Hop, particularly Gangsta rap, is appealing to us mostly
because it has the ability to say for us, what we may not say to
one another in public.
This example of how repressed desires may be
expressed would make Gangsta rap psychoanalytic
8. Such as the “N Word”
“Gangsta rap is the permissible expression, verbally and
visually, of the kind of appalling racist attitudes that we have
all heard but know that we cannot and should not express.”
-Barry Brummet
9. Gangsta rap presents the idea of Visual Rhetoric because the
images presented in content such as music videos, gives us
viewers ideas and opinions about the people in the videos. The
people in the videos being almost entirely African American.
10. Gangsta rap presents the idea of Visual Rhetoric because the
images presented in content such as music videos, gives us
viewers ideas and opinions about the people in the videos. The
people in the videos being almost entirely African American.
So what does gangsta rap tell us about African
Americans?
12. African Americans are violent gang members,
who take pleasure in shooting people.
Example:
“Get outta line and I'm lightin' your ass up. Semi-automatic spray, I'll
tighten your ass up” -Poppin' Them Thangs by G-Unit
13. But in reality...
African Americans present this false identity through music.
Barry Brummet presents the following example:
“For instance, at this writing, a popular song features a rapper singing about putting
a scope on his Glock pistol. One cannot possibly put a scope on a Glock, and from
this non-sense you cannot help but derive the conclusion that the gentleman singing
the song is a stranger to Glocks and is simply fronting.” -Brummet
15. African Americans are materialistic.
Example: “And you know how we ball.
Riding in shiny cars. Walk in designer malls.
Buy everything we saw” -What You Know
by T.I.
16. African Americans are materialistic.
But in reality, according to Bremmit:
“Of course, this ideology is especially objectionable
given racism’s history of depriving African Americans
of equality of
material opportunity.”
17. African Americans are overly sexual, and African
American men only see women as sexual objects.
18. African Americans are overly sexual, and African
American men only see women as sexual objects.
Example: “Black girl with a big booty. If she a bad bitch, let's get to it right
away. We up in this club. Bring me the bottles. I know girl, that you came in
this bitch with your man. That's a no no girl. All this money in the air, I
wanna see you dance.” -Loyal by Chris Brown
19. But in reality...
They respect their relationships and are capable of
functioning relationships, just as much as anyone else. I
can't imagine T.I. (in above photo) calling his wife, and
mother of his 6 children a “bitch.”
