Core Competencies

1. Identifying and Developing Core Competencies in Small Businesses Brian Baldus Marriott School of Management Brigham Young University

10. What Makes a core competency? Routine Skills, Resources, and Capabilities (many) Meta competencies (one to two) Core Competencies (dozen or less) Adapted from Shirish Srivastava

11. Discovering Meta competencies Source: Shirish Srivastava (used with permission) Shared Values Systems Staff Style Close External Relationships Skills Structure Strategy Agility Innovation Reliable Systems Cost Efficiency

12. Discovering Meta competencies Organizational Components Source: Shirish Srivastava Hard Soft Shared Values Systems Staff Style Close External Relationships Skills Structure Strategy Agility Innovation Reliable Systems Cost Efficiency

13. Discovering Meta competencies Competitive Aspects Source: Shirish Srivastava Shared Values Systems Staff Style Close External Relationships Skills Structure Strategy Agility Innovation Reliable Systems Cost Efficiency

14. Example – Ideal Hardware Customer service is key Conflict: low wages Shared Values Communication system Reliable computer and communication system Systems Handymen Handymen Handymen Handymen Handymen, Conflict: low wages Staff Traditional feel, fun displays Style Close Ext. Relationships Handymen Handymen Skills Several key knowledgeable employees Flat organizational structure Structure Handymen salespeople Purchasing (buy bulk/discount), sell at higher price Strategy Agility Innovation Reliable Systems Cost Efficiency

17. Develop Abandon Existing Sustained Competitive Advantage Adapted from Shirish Srivastava Skills, Resources, and Competencies Pool Narrow the pool Competency Evaluation Nurture New Outdated Company and Market Fit Implement