5. Je suis…
Egyptian
Undergraduate Student
– Communication & Electronics
Engineering, Alexandria University
5 10-Aug-09
6. Je suis…
Worked on several projects with:
– Wikimedia Foundation, Bibliotheca
Alexandrina, Greenpeace
SolarGeneration, AFS… and others
6 10-Aug-09
7. Je suis…
Currently:
– Elected Secretary of IEEE Alexandria
Student Branch for the year 2009
7 10-Aug-09
8. What’s IEEE?
Pronounced: Eye-triple-E
The world’s leading professional
association for the advancement of
technology
400,000+ Members, worldwide. Of
which:
– 80,000+ Student Members
8 10-Aug-09
9. What’s IEEE?
We do publications, conferences, and
technology standards that allow people
to work together on projects and solve
some of today’s most serious problems
More at:
– www.ieee.org
9 10-Aug-09
11. Why are we here in the GYA?
TO IGNITE CHANGE NOW!!!
– By Community Service Projects,
Youth-Led Initiatives, Intercultural
Cooperation…
11 10-Aug-09
12. Why are we here in the GYA?
To achieve this, we need
1. The Desire to Change
12 10-Aug-09
13. Why are we here in the GYA?
To achieve this, we need
1. The Desire to Change
2. Knowledge
13 10-Aug-09
14. Why are we here in the GYA?
To achieve this, we need
1. The Desire to Change
2. Knowledge
3. Energy
14 10-Aug-09
15. Why are we here in the GYA?
To achieve this, we need
1. The Desire to Change
2. Knowledge
3. Energy
And,
4. Money!
15 10-Aug-09
16. Why are we here in the GYA?
To achieve this, we need
1. The Desire to Change
2. Knowledge
3. Energy
And,
4. Money!
My job is to tell you how to get this!
16 10-Aug-09
20. Important Concepts &
Definitions
Fundraising is the art of getting
money for specific projects or
activities.
20 10-Aug-09
21. Important Concepts &
Definitions
Cause or Need (Program, project…)
Donor/Funder/Sponsor
Receiver (NGO, NPO…)
Gift
Budget
21 10-Aug-09
22. Important Concepts &
Definitions
Fundraiser (person) is someone who
links the Donor with the Cause.
22 10-Aug-09
23. Important Concepts &
Definitions
As a fundraiser, you should understand:
– The organization’s aims and
objectives
– How the objectives are being
reached
– Details of current projects
– Details of the costs of the work to
be funded
– Future plans
23 10-Aug-09
25. Important Concepts &
Definitions
Asks
NPO Donor
Give
In Exchange, Donors Receive
______________ _______________
______________ _______________
______________ _______________
25 10-Aug-09
26. Types of Donors
Individuals
Groups (Clubs, Organizations…)
Local Companies
National & International Companies
26 10-Aug-09
27. How Big is your Project?
“Small” Project
Seminar, awareness campaign…
Raising $100, $400… $3000
“Medium” Project
Multi-day local conference
Raising $5000, $8000… $25,000
27 10-Aug-09
28. How Big is your Project?
“Large” Project
Global Youth Assembly
Raising $40,000, $100,000, $300,000…
We’re not discussing this a lot today
28 10-Aug-09
29. Types of Donors
Individuals
Groups (Clubs, Organizations…)
Local Companies
National & International Companies
Who to approach?
29 10-Aug-09
31. Types of Donors
It depends on many factors like the type
of your cause, nature of your
project, amount of fund needed…
31 10-Aug-09
32. It depends…
In most cases,
you tend to raise money from
individuals for small projects, and
from groups and companies for
large ones.
32 10-Aug-09
33. However…
The game has no rules, baby!
33 10-Aug-09
34. However…
Sometimes, one tends to raise money
from individuals for large projects.
In some other cases, you get funding
from both individuals and companies for
the same project…
34 10-Aug-09
35. Why individuals donate?
Emotional reasons (past experience)
– They have a disabled family member
35 10-Aug-09
36. Why individuals donate?
Emotional reasons (past experience)
– They have a disabled family member
Influenced by media & publicity
– Mainly in major catastrophes
36 10-Aug-09
37. Why individuals donate?
Emotional reasons (past experience)
– They have a disabled family member
Influenced by media & publicity
– Mainly in major catastrophes
They feel guilty at their own good
fortune
37 10-Aug-09
38. Why individuals donate?
Emotional reasons (past experience)
– They have a disabled family member
Influenced by media & publicity
– Mainly in major catastrophes
They feel guilty at their own good
fortune
They like your literature and
enthusiasm
38 10-Aug-09
40. How to raise $$$ from
individuals?
Direct mail
40 10-Aug-09
41. How to raise $$$ from
individuals?
Direct mail
Place collection boxes
41 10-Aug-09
42. How to raise $$$ from
individuals?
Direct mail
Place collection boxes
Organize walks, marathons, cycle
rides…
42 10-Aug-09
43. How to raise $$$ from
individuals?
Direct mail
Place collection boxes
Organize walks, marathons, cycle
rides…
Speak at a meeting
43 10-Aug-09
44. How to raise $$$ from
individuals?
Direct mail
Place collection boxes
Organize walks, marathons, cycle
rides…
Speak at a meeting
Sell mugs & T-shirts
44 10-Aug-09
45. How to raise $$$ from
individuals?
Direct mail
Place collection boxes
Organize walks, marathons, cycle
rides…
Speak at a meeting
Sell mugs & T-shirts
Organize a public car wash event
45 10-Aug-09
46. How to raise $$$ from
individuals?
Direct mail
Place collection boxes
Organize walks, marathons, cycle
rides…
Speak at a meeting
Sell mugs & T-shirts
Organize a public car wash event
Throw a party/BBQ/Dance-A-Thon
46 10-Aug-09
47. How to raise $$$ from
individuals?
Invite your friends to dinner
47 10-Aug-09
48. How to raise $$$ from
individuals?
Invite your friends to dinner
Organize a Garage sale
48 10-Aug-09
49. How to raise $$$ from
individuals?
Invite your friends to dinner
Organize a Garage sale
Face painting
49 10-Aug-09
50. How to raise $$$ from
individuals?
Invite your friends to dinner
Organize a Garage sale
Face painting
Funniest photo contest
50 10-Aug-09
51. How to raise $$$ from
individuals?
Invite your friends to dinner
Organize a Garage sale
Face painting
Funniest photo contest
Photo scanning job
51 10-Aug-09
52. Why should a company give you
money?
Corporate Social Responsibility
(CSR)
52 10-Aug-09
53. Corporate Social Responsibility
A.K.A. Social Citizenship
Businesses embracing Responsibility for
the impact of their activities on the
environment, consumers,
employees, communities,
stakeholders and all other members of
the public sphere
53 10-Aug-09
54. Why should a company give you
money?
Corporate Social Responsibility (CSR)
Access to new audience
54 10-Aug-09
55. Why should a company give you
money?
Corporate Social Responsibility (CSR)
Access to new audience
Loyal customers
55 10-Aug-09
56. Why should a company give you
money?
Corporate Social Responsibility (CSR)
Access to new audience
Loyal customers
Inexpensive advertising
56 10-Aug-09
57. Why should a company give you
money?
Corporate Social Responsibility (CSR)
Access to new audience
Loyal customers
Inexpensive advertising
“Honored Guest” status
57 10-Aug-09
58. Why should a company give you
money?
Corporate Social Responsibility (CSR)
Access to new audience
Loyal customers
Inexpensive advertising
“Honored Guest” status
Potential tax benefits (where
applicable)
58 10-Aug-09
61. Corporate Sponsorship - Steps
1. Do your Research!
2. Give preference to companies whose
head office is in your area or is easily
reached.
61 10-Aug-09
62. Corporate Sponsorship - Steps
1. Do your Research!
2. Give preference to companies whose
head office is in your area or is easily
reached.
3. Make sure you have the correct data of
the contact person
62 10-Aug-09
63. Corporate Sponsorship - Steps
1. Do your Research!
2. Give preference to companies whose
head office is in your area or is easily
reached.
3. Make sure you have the correct data of
the contact person
4. Make inquiries to see if any of your
colleagues or friends knows any of the
senior staff in the company
63 10-Aug-09
65. Corporate Sponsorship - Steps
5. Arrange a meeting with the contact
person
6. Prepare your presentation thoroughly
before you go
65 10-Aug-09
66. Corporate Sponsorship - Steps
5. Arrange a meeting with the contact
person
6. Prepare your presentation thoroughly
before you go
7. Present your clear and brief proposal
in a folder with your name, address &
telephone number attached
66 10-Aug-09
67. Corporate Sponsorship - Steps
5. Arrange a meeting with the contact
person
6. Prepare your presentation thoroughly
before you go
7. Present your clear and brief proposal
in a folder with your name, address &
telephone number attached
8. Be punctual and don’t take up too
much time
67 10-Aug-09
68. How to write a
sponsorship proposal?
68 10-Aug-09
69. How to write a sponsorship
proposal?
Introduce your organization and state
its aims
Describe the event or reason(s) you’re
seeking sponsorship
List the benefits and promotional
opportunities available to sponsor
Available levels of support (Packages)
Contact details
69 10-Aug-09
70. How to write a sponsorship
proposal?
Introduce your organization and
state its aims
– History
– Mission & Vision
– Ongoing activities
70 10-Aug-09
71. How to write a sponsorship
proposal?
Introduce your organization and state
its aims
Describe the event or reason(s)
you’re seeking sponsorship
– 5 Ws: What, When, Where, Who & Why
71 10-Aug-09
72. How to write a sponsorship
proposal?
Introduce your organization and state
its aims
Describe the event or reason(s) you’re
seeking sponsorship
List the benefits and promotional
opportunities available to sponsor
– What’s in it for the sponsor
– ATTRACT the sponsor
72 10-Aug-09
73. How to write a sponsorship
proposal?
Introduce your organization and state
its aims
Describe the event or reason(s) you’re
seeking sponsorship
List the benefits and promotional
opportunities available to sponsor
Available level of support
(Packages)
– What do you want in return?
73 10-Aug-09
74. How to write a sponsorship
proposal?
Introduce your organization and state
its aims
Describe the event or reason(s) you’re
seeking sponsorship
List the benefits and promotional
opportunities available to sponsor
Available level of support (Packages)
Contact details
– Phone, fax, email, website, address…
74 10-Aug-09
75. How to write a sponsorship
proposal?
Introduce your organization and state
its aims
Describe the event or reason(s) you’re
seeking sponsorship
List the benefits and promotional
opportunities available to sponsor
Available levels of support (Packages)
Contact details
75 10-Aug-09
76. How to write a sponsorship
proposal?
Note:
In some very rare cases, you might need
to include a budget summary as part of
your proposal
76 10-Aug-09
77. How to write a sponsorship
proposal?
Example
77 10-Aug-09
78. Case Study:
Youth Leadership Initiative
Vision:
Making Egypt the best place to live in,
30 years later.
Methodology:
Developing Egyptian youth to accelerate
the development of Egypt by enhancing
their interpersonal/soft skills to
compliment the technical skills they
acquire from universities.
78 10-Aug-09
79. Case Study:
Youth Leadership Initiative
Funding Agency:
Vodafone Egypt
Implementing Agency:
Alashanek Ya Balady foundation for
Sustainable Development
www.yliegypt.org
79 10-Aug-09
80. General Tips
Be optimistic
You’re not begging, you’re not inferior
Ask everyone
Be specific
Be clear
Network, network, network!
Keep your sponsors informed of the
updates
80 10-Aug-09
81. General Tips
Acknowledge donations
Promote the target you’re willing to
raise
Tailor your proposal to the funder’s
priorities
Be neutral
Talk to elected officials (MPs,
councilors…)
81 10-Aug-09
82. General Tips
Put yourself in the sponsor’s shoes
Get letters of support
Release press statements to local
newspapers
Research your target sponsor
Be there on the web
Start as soon as you can
Be polite
82 10-Aug-09
83. General Tips
Don’t forget to HAVE FUN!!!
Finally,
Don’t Ever Give Up!
83 10-Aug-09
85. In other words…
Fundraising is…
The right person asking
the right prospect
85 10-Aug-09
86. In other words…
Fundraising is…
The right person asking
the right prospect
for the right gift
86 10-Aug-09
87. In other words…
Fundraising is…
The right person asking
the right prospect
for the right gift
for the right program
87 10-Aug-09
88. In other words…
Fundraising is…
The right person asking
the right prospect
for the right gift
for the right program
at the right time
88 10-Aug-09
89. In other words…
Fundraising is…
The right person asking
the right prospect
for the right gift
for the right program
at the right time
in the right way
89 10-Aug-09
90. Think out of the box!
A clothing company may be willing to
donate professional attire instead of
money.
90 10-Aug-09
91. Think out of the box!
A clothing company may be willing to
donate professional attire instead of
money.
An airline may be willing to donate a
plane ticket.
91 10-Aug-09
92. Think out of the box!
A clothing company may be willing to
donate professional attire instead of
money.
An airline may be willing to donate a
plane ticket.
Local businesses may be willing to
donate products or services.
92 10-Aug-09
