2. Goals of Marketing Efforts
Annapolis B Marketing Committee Goals of Marketing Committee Efforts
– To demonstrate more value for their membership in Annapolis B BNI group
– To grow the group to at least 30 members with high quality members
– To be a “leader” among BNI MD groups
How Can the Marketing Committee Accomplish these Goals?
Regularly Demonstrate Value of Membership by:
– Telling member success stories
– Providing group metrics
– Num of members
– Num of referrals passed
– Num of business passed ($)
– Num of one on ones
– Educate how to make the most of membership
– Publish business tips from members through various social media that gets the name of the
member and the group name out and builds audience for both
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14. Ways to use LI for BD
• Establish credibility
– Create an optimized profile
– Join “Groups” and discussions
– Start a “Group” and ask questions
– Link to anything you write or post on your
website
– Update regularly to show up higher in search
both on LinkedIn and online
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15. Business development
• Use groups to connect with people that you don’t
have a connection to
• Ask to be introduced to someone who is
connected to your connections
• Use the “tools” to build your credibility:
SlideShare (presentations), Blog (show links to
your blogs and those of your contacts), Reading
Lists to enhance your professional development
and Events, to attend or advertise your events
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Notas del editor
Why LinkedInBusiness Focused Social MediaGroups and Connections gives us access to a greater communityHome screen gives you the opportunity to update your status, link to your latest blog or something you want to share inside of LinkedIn. You can also read an article online or comment on something you see – if it has a LI like badge, by clicking it you are updating your status. Great way to do something you are already doing and turn it into an opportunity to grow your presence on the web.
Use the Profile tool to make sure you have updated or provided as much info as possible to make your profile stand out. Look at what other people in your industry are doing to see what information you may want to inclue in your description.
Use the Company Page to profile your business. This is a way to showcase your business, separate from you.
