2. Black Cal Alumni of Washington DC Anthony Rainey 2
Are You Maximizing Your Social Media
Presence?
3. Black Cal Alumni of Washington DC Anthony Rainey 3
Facebook
• Facebook is a social networking service
launched in February 2004, owned and
operated by Facebook, Inc.
• As of September 2012, Facebook has
over one billion active users,[5] more than
half of whom use Facebook on a mobile
device.
• Users must register before using the site,
after which they may create a personal
profile, add other users as friends, and
exchange messages, including automatic
notifications when they update their
profile.
• Additionally, users may join common-
interest user groups, organized by
workplace, school or college, or other
characteristics, and categorize their
friends into lists such as "People From
Work" or "Close Friends".
4. Black Cal Alumni of Washington DC Anthony Rainey 4
Twitter
• Twitter is an online social
networking service and
microblogging service that enables
its users to send and read text-
based messages of up to 140
characters, known as "tweets".
• Twitter was created in March 2006
by Jack Dorsey and by July, the
social networking site was
launched. The service rapidly
gained worldwide popularity, with
over 500 million registered users as
of 2012, generating over 340 million
tweets daily and handling over 1.6
billion search queries per day.
5. Black Cal Alumni of Washington DC Anthony Rainey 5
You Tube
• YouTube is a video-sharing
website, created by three
former PayPal employees in
February 2005, on which users
can upload, view and share
videos.
• The company is based in San
Bruno, California, and uses
Adobe Flash Video and HTML5
technology to display a wide
variety of user-generated video
content, including movie clips,
TV clips, and music videos, as
well as amateur content such
as video blogging, short original
videos, and educational videos.
6. Black Cal Alumni of Washington DC Anthony Rainey 6
Linked In
• LinkedIn Corporation is a
social networking website for
people in professional
occupations.
• Founded in December 2002
and launched on May 5,
2003, it is mainly used for
professional networking.
• As of January 2013, LinkedIn
reports more than 200 million
acquired users in more than
200 countries and territories.
7. Black Cal Alumni of Washington DC Anthony Rainey 7
Instagram
• Instagram is an online
photo-sharing and social
networking service that
enables its users to take
pictures, apply digital
filters to them, and share
them on a variety of social
networking services, such
as media sites including
Facebook or Twitter.
• A distinctive feature is that
it confines photos to a
square shape, similar to
Kodak Instamatic and
Polaroid images, in
contrast to the 16:9
aspect ratio typically used
by mobile device
cameras.
8. Black Cal Alumni of Washington DC Anthony Rainey 8
Pinterest
• Pinterest is a pinboard-
style photo sharing
website that allows users
to create and manage
theme-based image
collections such as
events, interests,
hobbies, and more.
• Users can browse other
pinboards for inspiration,
're-pin' images to their
own pinboards, or 'like'
photos.
9. Black Cal Alumni of Washington DC Anthony Rainey 9
Yelp
• yelp.com operated by Yelp,
Inc. is a local directory
service with social
networking and user
reviews.
• Yelp.com had more than
100 million monthly unique
visitors as of January 2013,
up from 71 million on the
same time last year.
• Yelp's revenue comes from
local business advertising.
10. Black Cal Alumni of Washington DC Anthony Rainey 10
Google Plus
• Google+ (pronounced and sometimes
written as Google Plus, sometimes
abbreviated as G+) is a multilingual social
networking and identity service owned and
operated by Google Inc.
• It was launched on June 28, 2011. As of
December 2012, it has a total of 500 million
registered users of whom 235 million are
active on a monthly basis.
• Unlike other conventional social networks
which are generally accessed through a
single website, Google has described
Google+ as a "social layer" consisting of not
just a single site, but rather an overarching
"layer" which covers many of its online
properties.
11. Black Cal Alumni of Washington DC Anthony Rainey 11
Spotify
• Spotify is a
commercial music
streaming service
providing DRM-
protected [Digital
Rights Management]
content from a range
of major and
independent record
labels, including Sony,
EMI, Warner Music
Group and Universal.
12. Black Cal Alumni of Washington DC Anthony Rainey 12
foursquare
• Foursquare is a location-
based social networking
website for mobile devices,
such as smartphones.
• Users "check in" at venues
using a mobile website, text
messaging or a device-
specific application by
selecting from a list of venues
the application locates
nearby.
• Location is based on GPS
hardware in the mobile
device or network location
provided by the application.
Each check-in awards the
user points and sometimes
"badges".
13. Black Cal Alumni of Washington DC Anthony Rainey 13
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use my
search engine to “find” the information that I am looking
for.
• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go to
news and other web sites and pull information down for
me. When I get a break, these RSS feeds are already on
my smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
14. Black Cal Alumni of Washington DC Anthony Rainey 14
Rich Site Summary (aka Really
Simple Syndication) RSS
• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family of
web feed formats used to publish frequently updated
works—such as blog entries, news headlines, audio, and
video—in a standardized format.
• An RSS document (which is called a "feed", "web feed",
or "channel") includes full or summarized text, plus
metadata such as publishing dates and authorship.
15. Black Cal Alumni of Washington DC Anthony Rainey 15
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom news
feeds.
• A RSS Reader collects news in the background at user
configurable intervals and warn with a little popup in the
system tray that there is a new message arrived. You can
click the news headline to see a short description of the
news and click or open the original news web page in an
RSS Reader browser or default browser window.
16. Black Cal Alumni of Washington DC Anthony Rainey 16
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button on
blog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays it
in readable format.
17. Black Cal Alumni of Washington DC Anthony Rainey 17
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feed
aggregator, feed reader, news reader, RSS reader or
simply aggregator, is client software or a web application
which aggregates syndicated web content such as news
headlines, blogs, podcasts, and video blogs (vlogs) in one
location for easy viewing.
• It is usually an “App” that allows you to “subscribe” to
news feeds from websites.
18. Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators -
Prismatic
• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interface
is easy and a nice touch is that any article you read will be
accompanied by the latest tweets relating to the piece
you’re reading so you can see what people think.
Alongside numerous suggestions based upon your
interests, subscriptions and your location, Prismatic is a
brilliantly handy app, but the only problem is that (so far),
it’s only available for iPhone, although it is available for
Facebook.
19. Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –
Flipboard and Google Currents
• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates all
your social media accounts like Twitter, Facebook, LinkedIn
and Instagram. Its most recent update now features video,
giving your content more variety.
• Google Currents - Google’s official reader is pretty versatile
and strikes a balance between style and practicality. As well as
syncing your Google account (as is standard with all of
Google’s products), the app recommends a vast range of
publications for you to subscribe to and groups them using
symbols. As the app doesn’t automatically subscribe you to
your Google Reader content, it means that its better if you want
to quickly check updates from certain publications.
20. Black Cal Alumni of Washington DC Anthony Rainey 20
Examples of News Aggregators –
Flipboard and Google Currents
• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates all
your social media accounts like Twitter, Facebook, LinkedIn
and Instagram. Its most recent update now features video,
giving your content more variety.
• Google Currents - Google’s official reader is pretty versatile
and strikes a balance between style and practicality. As well as
syncing your Google account (as is standard with all of
Google’s products), the app recommends a vast range of
publications for you to subscribe to and groups them using
symbols. As the app doesn’t automatically subscribe you to
your Google Reader content, it means that its better if you want
to quickly check updates from certain publications.
22. Black Cal Alumni of Washington DC Anthony Rainey 2
Are You Maximizing Your Social Media
Presence?
23. Black Cal Alumni of Washington DC Anthony Rainey 3
Facebook
• Facebook is a social networking service
launched in February 2004, owned and
operated by Facebook, Inc.
• As of September 2012, Facebook has
over one billion active users,[5] more than
half of whom use Facebook on a mobile
device.
• Users must register before using the site,
after which they may create a personal
profile, add other users as friends, and
exchange messages, including automatic
notifications when they update their
profile.
• Additionally, users may join common-
interest user groups, organized by
workplace, school or college, or other
characteristics, and categorize their
friends into lists such as "People From
Work" or "Close Friends".
24. Black Cal Alumni of Washington DC Anthony Rainey 4
Twitter
• Twitter is an online social
networking service and
microblogging service that enables
its users to send and read text-
based messages of up to 140
characters, known as "tweets".
• Twitter was created in March 2006
by Jack Dorsey and by July, the
social networking site was
launched. The service rapidly
gained worldwide popularity, with
over 500 million registered users as
of 2012, generating over 340 million
tweets daily and handling over 1.6
billion search queries per day.
25. Black Cal Alumni of Washington DC Anthony Rainey 5
You Tube
• YouTube is a video-sharing
website, created by three
former PayPal employees in
February 2005, on which users
can upload, view and share
videos.
• The company is based in San
Bruno, California, and uses
Adobe Flash Video and HTML5
technology to display a wide
variety of user-generated video
content, including movie clips,
TV clips, and music videos, as
well as amateur content such
as video blogging, short original
videos, and educational videos.
26. Black Cal Alumni of Washington DC Anthony Rainey 6
Linked In
• LinkedIn Corporation is a
social networking website for
people in professional
occupations.
• Founded in December 2002
and launched on May 5,
2003, it is mainly used for
professional networking.
• As of January 2013, LinkedIn
reports more than 200 million
acquired users in more than
200 countries and territories.
27. Black Cal Alumni of Washington DC Anthony Rainey 7
Instagram
• Instagram is an online
photo-sharing and social
networking service that
enables its users to take
pictures, apply digital
filters to them, and share
them on a variety of social
networking services, such
as media sites including
Facebook or Twitter.
• A distinctive feature is that
it confines photos to a
square shape, similar to
Kodak Instamatic and
Polaroid images, in
contrast to the 16:9
aspect ratio typically used
by mobile device
cameras.
28. Black Cal Alumni of Washington DC Anthony Rainey 8
Pinterest
• Pinterest is a pinboard-
style photo sharing
website that allows users
to create and manage
theme-based image
collections such as
events, interests,
hobbies, and more.
• Users can browse other
pinboards for inspiration,
're-pin' images to their
own pinboards, or 'like'
photos.
29. Black Cal Alumni of Washington DC Anthony Rainey 9
Yelp
• yelp.com operated by Yelp,
Inc. is a local directory
service with social
networking and user
reviews.
• Yelp.com had more than
100 million monthly unique
visitors as of January 2013,
up from 71 million on the
same time last year.
• Yelp's revenue comes from
local business advertising.
30. Black Cal Alumni of Washington DC Anthony Rainey 10
Google Plus
• Google+ (pronounced and sometimes
written as Google Plus, sometimes
abbreviated as G+) is a multilingual social
networking and identity service owned and
operated by Google Inc.
• It was launched on June 28, 2011. As of
December 2012, it has a total of 500 million
registered users of whom 235 million are
active on a monthly basis.
• Unlike other conventional social networks
which are generally accessed through a
single website, Google has described
Google+ as a "social layer" consisting of not
just a single site, but rather an overarching
"layer" which covers many of its online
properties.
31. Black Cal Alumni of Washington DC Anthony Rainey 11
Spotify
• Spotify is a
commercial music
streaming service
providing DRM-
protected [Digital
Rights Management]
content from a range
of major and
independent record
labels, including Sony,
EMI, Warner Music
Group and Universal.
32. Black Cal Alumni of Washington DC Anthony Rainey 12
foursquare
• Foursquare is a location-
based social networking
website for mobile devices,
such as smartphones.
• Users "check in" at venues
using a mobile website, text
messaging or a device-
specific application by
selecting from a list of venues
the application locates
nearby.
• Location is based on GPS
hardware in the mobile
device or network location
provided by the application.
Each check-in awards the
user points and sometimes
"badges".
33. Black Cal Alumni of Washington DC Anthony Rainey 13
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use my
search engine to “find” the information that I am looking
for.
• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go to
news and other web sites and pull information down for
me. When I get a break, these RSS feeds are already on
my smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
34. Black Cal Alumni of Washington DC Anthony Rainey 14
Rich Site Summary (aka Really
Simple Syndication) RSS
• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family of
web feed formats used to publish frequently updated
works—such as blog entries, news headlines, audio, and
video—in a standardized format.
• An RSS document (which is called a "feed", "web feed",
or "channel") includes full or summarized text, plus
metadata such as publishing dates and authorship.
35. Black Cal Alumni of Washington DC Anthony Rainey 15
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom news
feeds.
• A RSS Reader collects news in the background at user
configurable intervals and warn with a little popup in the
system tray that there is a new message arrived. You can
click the news headline to see a short description of the
news and click or open the original news web page in an
RSS Reader browser or default browser window.
36. Black Cal Alumni of Washington DC Anthony Rainey 16
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button on
blog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays it
in readable format.
37. Black Cal Alumni of Washington DC Anthony Rainey 17
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feed
aggregator, feed reader, news reader, RSS reader or
simply aggregator, is client software or a web application
which aggregates syndicated web content such as news
headlines, blogs, podcasts, and video blogs (vlogs) in one
location for easy viewing.
• It is usually an “App” that allows you to “subscribe” to
news feeds from websites.
38. Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators -
Prismatic
• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interface
is easy and a nice touch is that any article you read will be
accompanied by the latest tweets relating to the piece
you’re reading so you can see what people think.
Alongside numerous suggestions based upon your
interests, subscriptions and your location, Prismatic is a
brilliantly handy app, but the only problem is that (so far),
it’s only available for iPhone, although it is available for
Facebook.
39. Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –
Flipboard and Google Currents
• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates all
your social media accounts like Twitter, Facebook, LinkedIn
and Instagram. Its most recent update now features video,
giving your content more variety.
• Google Currents - Google’s official reader is pretty versatile
and strikes a balance between style and practicality. As well as
syncing your Google account (as is standard with all of
Google’s products), the app recommends a vast range of
publications for you to subscribe to and groups them using
symbols. As the app doesn’t automatically subscribe you to
your Google Reader content, it means that its better if you want
to quickly check updates from certain publications.
40. Black Cal Alumni of Washington DC Anthony Rainey 20
Examples of News Aggregators –
Flipboard and Google Currents
• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates all
your social media accounts like Twitter, Facebook, LinkedIn
and Instagram. Its most recent update now features video,
giving your content more variety.
• Google Currents - Google’s official reader is pretty versatile
and strikes a balance between style and practicality. As well as
syncing your Google account (as is standard with all of
Google’s products), the app recommends a vast range of
publications for you to subscribe to and groups them using
symbols. As the app doesn’t automatically subscribe you to
your Google Reader content, it means that its better if you want
to quickly check updates from certain publications.
42. Black Cal Alumni of Washington DC Anthony Rainey 2
Are You Maximizing Your Social Media
Presence?
43. Black Cal Alumni of Washington DC Anthony Rainey 3
Facebook
• Facebook is a social networking service
launched in February 2004, owned and
operated by Facebook, Inc.
• As of September 2012, Facebook has
over one billion active users,[5] more than
half of whom use Facebook on a mobile
device.
• Users must register before using the site,
after which they may create a personal
profile, add other users as friends, and
exchange messages, including automatic
notifications when they update their
profile.
• Additionally, users may join common-
interest user groups, organized by
workplace, school or college, or other
characteristics, and categorize their
friends into lists such as "People From
Work" or "Close Friends".
44. Black Cal Alumni of Washington DC Anthony Rainey 4
Twitter
• Twitter is an online social
networking service and
microblogging service that enables
its users to send and read text-
based messages of up to 140
characters, known as "tweets".
• Twitter was created in March 2006
by Jack Dorsey and by July, the
social networking site was
launched. The service rapidly
gained worldwide popularity, with
over 500 million registered users as
of 2012, generating over 340 million
tweets daily and handling over 1.6
billion search queries per day.
45. Black Cal Alumni of Washington DC Anthony Rainey 5
You Tube
• YouTube is a video-sharing
website, created by three
former PayPal employees in
February 2005, on which users
can upload, view and share
videos.
• The company is based in San
Bruno, California, and uses
Adobe Flash Video and HTML5
technology to display a wide
variety of user-generated video
content, including movie clips,
TV clips, and music videos, as
well as amateur content such
as video blogging, short original
videos, and educational videos.
46. Black Cal Alumni of Washington DC Anthony Rainey 6
Linked In
• LinkedIn Corporation is a
social networking website for
people in professional
occupations.
• Founded in December 2002
and launched on May 5,
2003, it is mainly used for
professional networking.
• As of January 2013, LinkedIn
reports more than 200 million
acquired users in more than
200 countries and territories.
47. Black Cal Alumni of Washington DC Anthony Rainey 7
Instagram
• Instagram is an online
photo-sharing and social
networking service that
enables its users to take
pictures, apply digital
filters to them, and share
them on a variety of social
networking services, such
as media sites including
Facebook or Twitter.
• A distinctive feature is that
it confines photos to a
square shape, similar to
Kodak Instamatic and
Polaroid images, in
contrast to the 16:9
aspect ratio typically used
by mobile device
cameras.
48. Black Cal Alumni of Washington DC Anthony Rainey 8
Pinterest
• Pinterest is a pinboard-
style photo sharing
website that allows users
to create and manage
theme-based image
collections such as
events, interests,
hobbies, and more.
• Users can browse other
pinboards for inspiration,
're-pin' images to their
own pinboards, or 'like'
photos.
49. Black Cal Alumni of Washington DC Anthony Rainey 9
Yelp
• yelp.com operated by Yelp,
Inc. is a local directory
service with social
networking and user
reviews.
• Yelp.com had more than
100 million monthly unique
visitors as of January 2013,
up from 71 million on the
same time last year.
• Yelp's revenue comes from
local business advertising.
50. Black Cal Alumni of Washington DC Anthony Rainey 10
Google Plus
• Google+ (pronounced and sometimes
written as Google Plus, sometimes
abbreviated as G+) is a multilingual social
networking and identity service owned and
operated by Google Inc.
• It was launched on June 28, 2011. As of
December 2012, it has a total of 500 million
registered users of whom 235 million are
active on a monthly basis.
• Unlike other conventional social networks
which are generally accessed through a
single website, Google has described
Google+ as a "social layer" consisting of not
just a single site, but rather an overarching
"layer" which covers many of its online
properties.
51. Black Cal Alumni of Washington DC Anthony Rainey 11
Spotify
• Spotify is a
commercial music
streaming service
providing DRM-
protected [Digital
Rights Management]
content from a range
of major and
independent record
labels, including Sony,
EMI, Warner Music
Group and Universal.
52. Black Cal Alumni of Washington DC Anthony Rainey 12
foursquare
• Foursquare is a location-
based social networking
website for mobile devices,
such as smartphones.
• Users "check in" at venues
using a mobile website, text
messaging or a device-
specific application by
selecting from a list of venues
the application locates
nearby.
• Location is based on GPS
hardware in the mobile
device or network location
provided by the application.
Each check-in awards the
user points and sometimes
"badges".
53. Black Cal Alumni of Washington DC Anthony Rainey 13
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use my
search engine to “find” the information that I am looking
for.
• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go to
news and other web sites and pull information down for
me. When I get a break, these RSS feeds are already on
my smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
54. Black Cal Alumni of Washington DC Anthony Rainey 14
Rich Site Summary (aka Really
Simple Syndication) RSS
• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family of
web feed formats used to publish frequently updated
works—such as blog entries, news headlines, audio, and
video—in a standardized format.
• An RSS document (which is called a "feed", "web feed",
or "channel") includes full or summarized text, plus
metadata such as publishing dates and authorship.
55. Black Cal Alumni of Washington DC Anthony Rainey 15
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom news
feeds.
• A RSS Reader collects news in the background at user
configurable intervals and warn with a little popup in the
system tray that there is a new message arrived. You can
click the news headline to see a short description of the
news and click or open the original news web page in an
RSS Reader browser or default browser window.
56. Black Cal Alumni of Washington DC Anthony Rainey 16
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button on
blog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays it
in readable format.
57. Black Cal Alumni of Washington DC Anthony Rainey 17
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feed
aggregator, feed reader, news reader, RSS reader or
simply aggregator, is client software or a web application
which aggregates syndicated web content such as news
headlines, blogs, podcasts, and video blogs (vlogs) in one
location for easy viewing.
• It is usually an “App” that allows you to “subscribe” to
news feeds from websites.
58. Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators -
Prismatic
• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interface
is easy and a nice touch is that any article you read will be
accompanied by the latest tweets relating to the piece
you’re reading so you can see what people think.
Alongside numerous suggestions based upon your
interests, subscriptions and your location, Prismatic is a
brilliantly handy app, but the only problem is that (so far),
it’s only available for iPhone, although it is available for
Facebook.
59. Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –
Flipboard and Google Currents
• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates all
your social media accounts like Twitter, Facebook, LinkedIn
and Instagram. Its most recent update now features video,
giving your content more variety.
• Google Currents - Google’s official reader is pretty versatile
and strikes a balance between style and practicality. As well as
syncing your Google account (as is standard with all of
Google’s products), the app recommends a vast range of
publications for you to subscribe to and groups them using
symbols. As the app doesn’t automatically subscribe you to
your Google Reader content, it means that its better if you want
to quickly check updates from certain publications.
60. Black Cal Alumni of Washington DC Anthony Rainey 20
Examples of News Aggregators –
Flipboard and Google Currents
• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates all
your social media accounts like Twitter, Facebook, LinkedIn
and Instagram. Its most recent update now features video,
giving your content more variety.
• Google Currents - Google’s official reader is pretty versatile
and strikes a balance between style and practicality. As well as
syncing your Google account (as is standard with all of
Google’s products), the app recommends a vast range of
publications for you to subscribe to and groups them using
symbols. As the app doesn’t automatically subscribe you to
your Google Reader content, it means that its better if you want
to quickly check updates from certain publications.
62. Black Cal Alumni of Washington DC Anthony Rainey 2
Are You Maximizing Your Social Media
Presence?
63. Black Cal Alumni of Washington DC Anthony Rainey 3
Facebook
• Facebook is a social networking service
launched in February 2004, owned and
operated by Facebook, Inc.
• As of September 2012, Facebook has
over one billion active users,[5] more than
half of whom use Facebook on a mobile
device.
• Users must register before using the site,
after which they may create a personal
profile, add other users as friends, and
exchange messages, including automatic
notifications when they update their
profile.
• Additionally, users may join common-
interest user groups, organized by
workplace, school or college, or other
characteristics, and categorize their
friends into lists such as "People From
Work" or "Close Friends".
64. Black Cal Alumni of Washington DC Anthony Rainey 4
Twitter
• Twitter is an online social
networking service and
microblogging service that enables
its users to send and read text-
based messages of up to 140
characters, known as "tweets".
• Twitter was created in March 2006
by Jack Dorsey and by July, the
social networking site was
launched. The service rapidly
gained worldwide popularity, with
over 500 million registered users as
of 2012, generating over 340 million
tweets daily and handling over 1.6
billion search queries per day.
65. Black Cal Alumni of Washington DC Anthony Rainey 5
You Tube
• YouTube is a video-sharing
website, created by three
former PayPal employees in
February 2005, on which users
can upload, view and share
videos.
• The company is based in San
Bruno, California, and uses
Adobe Flash Video and HTML5
technology to display a wide
variety of user-generated video
content, including movie clips,
TV clips, and music videos, as
well as amateur content such
as video blogging, short original
videos, and educational videos.
66. Black Cal Alumni of Washington DC Anthony Rainey 6
Linked In
• LinkedIn Corporation is a
social networking website for
people in professional
occupations.
• Founded in December 2002
and launched on May 5,
2003, it is mainly used for
professional networking.
• As of January 2013, LinkedIn
reports more than 200 million
acquired users in more than
200 countries and territories.
67. Black Cal Alumni of Washington DC Anthony Rainey 7
Instagram
• Instagram is an online
photo-sharing and social
networking service that
enables its users to take
pictures, apply digital
filters to them, and share
them on a variety of social
networking services, such
as media sites including
Facebook or Twitter.
• A distinctive feature is that
it confines photos to a
square shape, similar to
Kodak Instamatic and
Polaroid images, in
contrast to the 16:9
aspect ratio typically used
by mobile device
cameras.
68. Black Cal Alumni of Washington DC Anthony Rainey 8
Pinterest
• Pinterest is a pinboard-
style photo sharing
website that allows users
to create and manage
theme-based image
collections such as
events, interests,
hobbies, and more.
• Users can browse other
pinboards for inspiration,
're-pin' images to their
own pinboards, or 'like'
photos.
69. Black Cal Alumni of Washington DC Anthony Rainey 9
Yelp
• yelp.com operated by Yelp,
Inc. is a local directory
service with social
networking and user
reviews.
• Yelp.com had more than
100 million monthly unique
visitors as of January 2013,
up from 71 million on the
same time last year.
• Yelp's revenue comes from
local business advertising.
70. Black Cal Alumni of Washington DC Anthony Rainey 10
Google Plus
• Google+ (pronounced and sometimes
written as Google Plus, sometimes
abbreviated as G+) is a multilingual social
networking and identity service owned and
operated by Google Inc.
• It was launched on June 28, 2011. As of
December 2012, it has a total of 500 million
registered users of whom 235 million are
active on a monthly basis.
• Unlike other conventional social networks
which are generally accessed through a
single website, Google has described
Google+ as a "social layer" consisting of not
just a single site, but rather an overarching
"layer" which covers many of its online
properties.
71. Black Cal Alumni of Washington DC Anthony Rainey 11
Spotify
• Spotify is a
commercial music
streaming service
providing DRM-
protected [Digital
Rights Management]
content from a range
of major and
independent record
labels, including Sony,
EMI, Warner Music
Group and Universal.
72. Black Cal Alumni of Washington DC Anthony Rainey 12
foursquare
• Foursquare is a location-
based social networking
website for mobile devices,
such as smartphones.
• Users "check in" at venues
using a mobile website, text
messaging or a device-
specific application by
selecting from a list of venues
the application locates
nearby.
• Location is based on GPS
hardware in the mobile
device or network location
provided by the application.
Each check-in awards the
user points and sometimes
"badges".
73. Black Cal Alumni of Washington DC Anthony Rainey 13
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use my
search engine to “find” the information that I am looking
for.
• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go to
news and other web sites and pull information down for
me. When I get a break, these RSS feeds are already on
my smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
74. Black Cal Alumni of Washington DC Anthony Rainey 14
Rich Site Summary (aka Really
Simple Syndication) RSS
• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family of
web feed formats used to publish frequently updated
works—such as blog entries, news headlines, audio, and
video—in a standardized format.
• An RSS document (which is called a "feed", "web feed",
or "channel") includes full or summarized text, plus
metadata such as publishing dates and authorship.
75. Black Cal Alumni of Washington DC Anthony Rainey 15
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom news
feeds.
• A RSS Reader collects news in the background at user
configurable intervals and warn with a little popup in the
system tray that there is a new message arrived. You can
click the news headline to see a short description of the
news and click or open the original news web page in an
RSS Reader browser or default browser window.
76. Black Cal Alumni of Washington DC Anthony Rainey 16
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button on
blog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays it
in readable format.
77. Black Cal Alumni of Washington DC Anthony Rainey 17
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feed
aggregator, feed reader, news reader, RSS reader or
simply aggregator, is client software or a web application
which aggregates syndicated web content such as news
headlines, blogs, podcasts, and video blogs (vlogs) in one
location for easy viewing.
• It is usually an “App” that allows you to “subscribe” to
news feeds from websites.
78. Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators -
Prismatic
• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interface
is easy and a nice touch is that any article you read will be
accompanied by the latest tweets relating to the piece
you’re reading so you can see what people think.
Alongside numerous suggestions based upon your
interests, subscriptions and your location, Prismatic is a
brilliantly handy app, but the only problem is that (so far),
it’s only available for iPhone, although it is available for
Facebook.
79. Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –
Flipboard and Google Currents
• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates all
your social media accounts like Twitter, Facebook, LinkedIn
and Instagram. Its most recent update now features video,
giving your content more variety.
• Google Currents - Google’s official reader is pretty versatile
and strikes a balance between style and practicality. As well as
syncing your Google account (as is standard with all of
Google’s products), the app recommends a vast range of
publications for you to subscribe to and groups them using
symbols. As the app doesn’t automatically subscribe you to
your Google Reader content, it means that its better if you want
to quickly check updates from certain publications.
80. Black Cal Alumni of Washington DC Anthony Rainey 20
Examples of News Aggregators –
Flipboard and Google Currents
• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates all
your social media accounts like Twitter, Facebook, LinkedIn
and Instagram. Its most recent update now features video,
giving your content more variety.
• Google Currents - Google’s official reader is pretty versatile
and strikes a balance between style and practicality. As well as
syncing your Google account (as is standard with all of
Google’s products), the app recommends a vast range of
publications for you to subscribe to and groups them using
symbols. As the app doesn’t automatically subscribe you to
your Google Reader content, it means that its better if you want
to quickly check updates from certain publications.
82. Black Cal Alumni of Washington DC Anthony Rainey 2
Are You Maximizing Your Social Media
Presence?
83. Black Cal Alumni of Washington DC Anthony Rainey 3
Facebook
• Facebook is a social networking service
launched in February 2004, owned and
operated by Facebook, Inc.
• As of September 2012, Facebook has
over one billion active users,[5] more than
half of whom use Facebook on a mobile
device.
• Users must register before using the site,
after which they may create a personal
profile, add other users as friends, and
exchange messages, including automatic
notifications when they update their
profile.
• Additionally, users may join common-
interest user groups, organized by
workplace, school or college, or other
characteristics, and categorize their
friends into lists such as "People From
Work" or "Close Friends".
84. Black Cal Alumni of Washington DC Anthony Rainey 4
Twitter
• Twitter is an online social
networking service and
microblogging service that enables
its users to send and read text-
based messages of up to 140
characters, known as "tweets".
• Twitter was created in March 2006
by Jack Dorsey and by July, the
social networking site was
launched. The service rapidly
gained worldwide popularity, with
over 500 million registered users as
of 2012, generating over 340 million
tweets daily and handling over 1.6
billion search queries per day.
85. Black Cal Alumni of Washington DC Anthony Rainey 5
You Tube
• YouTube is a video-sharing
website, created by three
former PayPal employees in
February 2005, on which users
can upload, view and share
videos.
• The company is based in San
Bruno, California, and uses
Adobe Flash Video and HTML5
technology to display a wide
variety of user-generated video
content, including movie clips,
TV clips, and music videos, as
well as amateur content such
as video blogging, short original
videos, and educational videos.
86. Black Cal Alumni of Washington DC Anthony Rainey 6
Linked In
• LinkedIn Corporation is a
social networking website for
people in professional
occupations.
• Founded in December 2002
and launched on May 5,
2003, it is mainly used for
professional networking.
• As of January 2013, LinkedIn
reports more than 200 million
acquired users in more than
200 countries and territories.
87. Black Cal Alumni of Washington DC Anthony Rainey 7
Instagram
• Instagram is an online
photo-sharing and social
networking service that
enables its users to take
pictures, apply digital
filters to them, and share
them on a variety of social
networking services, such
as media sites including
Facebook or Twitter.
• A distinctive feature is that
it confines photos to a
square shape, similar to
Kodak Instamatic and
Polaroid images, in
contrast to the 16:9
aspect ratio typically used
by mobile device
cameras.
88. Black Cal Alumni of Washington DC Anthony Rainey 8
Pinterest
• Pinterest is a pinboard-
style photo sharing
website that allows users
to create and manage
theme-based image
collections such as
events, interests,
hobbies, and more.
• Users can browse other
pinboards for inspiration,
're-pin' images to their
own pinboards, or 'like'
photos.
89. Black Cal Alumni of Washington DC Anthony Rainey 9
Yelp
• yelp.com operated by Yelp,
Inc. is a local directory
service with social
networking and user
reviews.
• Yelp.com had more than
100 million monthly unique
visitors as of January 2013,
up from 71 million on the
same time last year.
• Yelp's revenue comes from
local business advertising.
90. Black Cal Alumni of Washington DC Anthony Rainey 10
Google Plus
• Google+ (pronounced and sometimes
written as Google Plus, sometimes
abbreviated as G+) is a multilingual social
networking and identity service owned and
operated by Google Inc.
• It was launched on June 28, 2011. As of
December 2012, it has a total of 500 million
registered users of whom 235 million are
active on a monthly basis.
• Unlike other conventional social networks
which are generally accessed through a
single website, Google has described
Google+ as a "social layer" consisting of not
just a single site, but rather an overarching
"layer" which covers many of its online
properties.
91. Black Cal Alumni of Washington DC Anthony Rainey 11
Spotify
• Spotify is a
commercial music
streaming service
providing DRM-
protected [Digital
Rights Management]
content from a range
of major and
independent record
labels, including Sony,
EMI, Warner Music
Group and Universal.
92. Black Cal Alumni of Washington DC Anthony Rainey 12
foursquare
• Foursquare is a location-
based social networking
website for mobile devices,
such as smartphones.
• Users "check in" at venues
using a mobile website, text
messaging or a device-
specific application by
selecting from a list of venues
the application locates
nearby.
• Location is based on GPS
hardware in the mobile
device or network location
provided by the application.
Each check-in awards the
user points and sometimes
"badges".
93. Black Cal Alumni of Washington DC Anthony Rainey 13
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use my
search engine to “find” the information that I am looking
for.
• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go to
news and other web sites and pull information down for
me. When I get a break, these RSS feeds are already on
my smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
94. Black Cal Alumni of Washington DC Anthony Rainey 14
Rich Site Summary (aka Really
Simple Syndication) RSS
• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family of
web feed formats used to publish frequently updated
works—such as blog entries, news headlines, audio, and
video—in a standardized format.
• An RSS document (which is called a "feed", "web feed",
or "channel") includes full or summarized text, plus
metadata such as publishing dates and authorship.
95. Black Cal Alumni of Washington DC Anthony Rainey 15
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom news
feeds.
• A RSS Reader collects news in the background at user
configurable intervals and warn with a little popup in the
system tray that there is a new message arrived. You can
click the news headline to see a short description of the
news and click or open the original news web page in an
RSS Reader browser or default browser window.
96. Black Cal Alumni of Washington DC Anthony Rainey 16
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button on
blog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays it
in readable format.
97. Black Cal Alumni of Washington DC Anthony Rainey 17
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feed
aggregator, feed reader, news reader, RSS reader or
simply aggregator, is client software or a web application
which aggregates syndicated web content such as news
headlines, blogs, podcasts, and video blogs (vlogs) in one
location for easy viewing.
• It is usually an “App” that allows you to “subscribe” to
news feeds from websites.
98. Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators -
Prismatic
• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interface
is easy and a nice touch is that any article you read will be
accompanied by the latest tweets relating to the piece
you’re reading so you can see what people think.
Alongside numerous suggestions based upon your
interests, subscriptions and your location, Prismatic is a
brilliantly handy app, but the only problem is that (so far),
it’s only available for iPhone, although it is available for
Facebook.
99. Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –
Flipboard and Google Currents
• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates all
your social media accounts like Twitter, Facebook, LinkedIn
and Instagram. Its most recent update now features video,
giving your content more variety.
• Google Currents - Google’s official reader is pretty versatile
and strikes a balance between style and practicality. As well as
syncing your Google account (as is standard with all of
Google’s products), the app recommends a vast range of
publications for you to subscribe to and groups them using
symbols. As the app doesn’t automatically subscribe you to
your Google Reader content, it means that its better if you want
to quickly check updates from certain publications.
100. Black Cal Alumni of Washington DC Anthony Rainey 20
Examples of News Aggregators –
Flipboard and Google Currents
• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates all
your social media accounts like Twitter, Facebook, LinkedIn
and Instagram. Its most recent update now features video,
giving your content more variety.
• Google Currents - Google’s official reader is pretty versatile
and strikes a balance between style and practicality. As well as
syncing your Google account (as is standard with all of
Google’s products), the app recommends a vast range of
publications for you to subscribe to and groups them using
symbols. As the app doesn’t automatically subscribe you to
your Google Reader content, it means that its better if you want
to quickly check updates from certain publications.
102. Black Cal Alumni of Washington DC Anthony Rainey 2
Are You Maximizing Your Social Media
Presence?
103. Black Cal Alumni of Washington DC Anthony Rainey 3
Facebook
• Facebook is a social networking service
launched in February 2004, owned and
operated by Facebook, Inc.
• As of September 2012, Facebook has
over one billion active users,[5] more than
half of whom use Facebook on a mobile
device.
• Users must register before using the site,
after which they may create a personal
profile, add other users as friends, and
exchange messages, including automatic
notifications when they update their
profile.
• Additionally, users may join common-
interest user groups, organized by
workplace, school or college, or other
characteristics, and categorize their
friends into lists such as "People From
Work" or "Close Friends".
104. Black Cal Alumni of Washington DC Anthony Rainey 4
Twitter
• Twitter is an online social
networking service and
microblogging service that enables
its users to send and read text-
based messages of up to 140
characters, known as "tweets".
• Twitter was created in March 2006
by Jack Dorsey and by July, the
social networking site was
launched. The service rapidly
gained worldwide popularity, with
over 500 million registered users as
of 2012, generating over 340 million
tweets daily and handling over 1.6
billion search queries per day.
105. Black Cal Alumni of Washington DC Anthony Rainey 5
You Tube
• YouTube is a video-sharing
website, created by three
former PayPal employees in
February 2005, on which users
can upload, view and share
videos.
• The company is based in San
Bruno, California, and uses
Adobe Flash Video and HTML5
technology to display a wide
variety of user-generated video
content, including movie clips,
TV clips, and music videos, as
well as amateur content such
as video blogging, short original
videos, and educational videos.
106. Black Cal Alumni of Washington DC Anthony Rainey 6
Linked In
• LinkedIn Corporation is a
social networking website for
people in professional
occupations.
• Founded in December 2002
and launched on May 5,
2003, it is mainly used for
professional networking.
• As of January 2013, LinkedIn
reports more than 200 million
acquired users in more than
200 countries and territories.
107. Black Cal Alumni of Washington DC Anthony Rainey 7
Instagram
• Instagram is an online
photo-sharing and social
networking service that
enables its users to take
pictures, apply digital
filters to them, and share
them on a variety of social
networking services, such
as media sites including
Facebook or Twitter.
• A distinctive feature is that
it confines photos to a
square shape, similar to
Kodak Instamatic and
Polaroid images, in
contrast to the 16:9
aspect ratio typically used
by mobile device
cameras.
108. Black Cal Alumni of Washington DC Anthony Rainey 8
Pinterest
• Pinterest is a pinboard-
style photo sharing
website that allows users
to create and manage
theme-based image
collections such as
events, interests,
hobbies, and more.
• Users can browse other
pinboards for inspiration,
're-pin' images to their
own pinboards, or 'like'
photos.
109. Black Cal Alumni of Washington DC Anthony Rainey 9
Yelp
• yelp.com operated by Yelp,
Inc. is a local directory
service with social
networking and user
reviews.
• Yelp.com had more than
100 million monthly unique
visitors as of January 2013,
up from 71 million on the
same time last year.
• Yelp's revenue comes from
local business advertising.
110. Black Cal Alumni of Washington DC Anthony Rainey 10
Google Plus
• Google+ (pronounced and sometimes
written as Google Plus, sometimes
abbreviated as G+) is a multilingual social
networking and identity service owned and
operated by Google Inc.
• It was launched on June 28, 2011. As of
December 2012, it has a total of 500 million
registered users of whom 235 million are
active on a monthly basis.
• Unlike other conventional social networks
which are generally accessed through a
single website, Google has described
Google+ as a "social layer" consisting of not
just a single site, but rather an overarching
"layer" which covers many of its online
properties.
111. Black Cal Alumni of Washington DC Anthony Rainey 11
Spotify
• Spotify is a
commercial music
streaming service
providing DRM-
protected [Digital
Rights Management]
content from a range
of major and
independent record
labels, including Sony,
EMI, Warner Music
Group and Universal.
112. Black Cal Alumni of Washington DC Anthony Rainey 12
foursquare
• Foursquare is a location-
based social networking
website for mobile devices,
such as smartphones.
• Users "check in" at venues
using a mobile website, text
messaging or a device-
specific application by
selecting from a list of venues
the application locates
nearby.
• Location is based on GPS
hardware in the mobile
device or network location
provided by the application.
Each check-in awards the
user points and sometimes
"badges".
113. Black Cal Alumni of Washington DC Anthony Rainey 13
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use my
search engine to “find” the information that I am looking
for.
• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go to
news and other web sites and pull information down for
me. When I get a break, these RSS feeds are already on
my smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
114. Black Cal Alumni of Washington DC Anthony Rainey 14
Rich Site Summary (aka Really
Simple Syndication) RSS
• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family of
web feed formats used to publish frequently updated
works—such as blog entries, news headlines, audio, and
video—in a standardized format.
• An RSS document (which is called a "feed", "web feed",
or "channel") includes full or summarized text, plus
metadata such as publishing dates and authorship.
115. Black Cal Alumni of Washington DC Anthony Rainey 15
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom news
feeds.
• A RSS Reader collects news in the background at user
configurable intervals and warn with a little popup in the
system tray that there is a new message arrived. You can
click the news headline to see a short description of the
news and click or open the original news web page in an
RSS Reader browser or default browser window.
116. Black Cal Alumni of Washington DC Anthony Rainey 16
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button on
blog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays it
in readable format.
117. Black Cal Alumni of Washington DC Anthony Rainey 17
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feed
aggregator, feed reader, news reader, RSS reader or
simply aggregator, is client software or a web application
which aggregates syndicated web content such as news
headlines, blogs, podcasts, and video blogs (vlogs) in one
location for easy viewing.
• It is usually an “App” that allows you to “subscribe” to
news feeds from websites.
118. Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators -
Prismatic
• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interface
is easy and a nice touch is that any article you read will be
accompanied by the latest tweets relating to the piece
you’re reading so you can see what people think.
Alongside numerous suggestions based upon your
interests, subscriptions and your location, Prismatic is a
brilliantly handy app, but the only problem is that (so far),
it’s only available for iPhone, although it is available for
Facebook.
119. Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –
Flipboard and Google Currents
• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates all
your social media accounts like Twitter, Facebook, LinkedIn
and Instagram. Its most recent update now features video,
giving your content more variety.
• Google Currents - Google’s official reader is pretty versatile
and strikes a balance between style and practicality. As well as
syncing your Google account (as is standard with all of
Google’s products), the app recommends a vast range of
publications for you to subscribe to and groups them using
symbols. As the app doesn’t automatically subscribe you to
your Google Reader content, it means that its better if you want
to quickly check updates from certain publications.
120. Black Cal Alumni of Washington DC Anthony Rainey 20
Examples of News Aggregators –
Flipboard and Google Currents
• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates all
your social media accounts like Twitter, Facebook, LinkedIn
and Instagram. Its most recent update now features video,
giving your content more variety.
• Google Currents - Google’s official reader is pretty versatile
and strikes a balance between style and practicality. As well as
syncing your Google account (as is standard with all of
Google’s products), the app recommends a vast range of
publications for you to subscribe to and groups them using
symbols. As the app doesn’t automatically subscribe you to
your Google Reader content, it means that its better if you want
to quickly check updates from certain publications.
122. Black Cal Alumni of Washington DC Anthony Rainey 2
Are You Maximizing Your Social Media
Presence?
123. Black Cal Alumni of Washington DC Anthony Rainey 3
Facebook
• Facebook is a social networking service
launched in February 2004, owned and
operated by Facebook, Inc.
• As of September 2012, Facebook has
over one billion active users,[5] more than
half of whom use Facebook on a mobile
device.
• Users must register before using the site,
after which they may create a personal
profile, add other users as friends, and
exchange messages, including automatic
notifications when they update their
profile.
• Additionally, users may join common-
interest user groups, organized by
workplace, school or college, or other
characteristics, and categorize their
friends into lists such as "People From
Work" or "Close Friends".
124. Black Cal Alumni of Washington DC Anthony Rainey 4
Twitter
• Twitter is an online social
networking service and
microblogging service that enables
its users to send and read text-
based messages of up to 140
characters, known as "tweets".
• Twitter was created in March 2006
by Jack Dorsey and by July, the
social networking site was
launched. The service rapidly
gained worldwide popularity, with
over 500 million registered users as
of 2012, generating over 340 million
tweets daily and handling over 1.6
billion search queries per day.
125. Black Cal Alumni of Washington DC Anthony Rainey 5
You Tube
• YouTube is a video-sharing
website, created by three
former PayPal employees in
February 2005, on which users
can upload, view and share
videos.
• The company is based in San
Bruno, California, and uses
Adobe Flash Video and HTML5
technology to display a wide
variety of user-generated video
content, including movie clips,
TV clips, and music videos, as
well as amateur content such
as video blogging, short original
videos, and educational videos.
126. Black Cal Alumni of Washington DC Anthony Rainey 6
Linked In
• LinkedIn Corporation is a
social networking website for
people in professional
occupations.
• Founded in December 2002
and launched on May 5,
2003, it is mainly used for
professional networking.
• As of January 2013, LinkedIn
reports more than 200 million
acquired users in more than
200 countries and territories.
127. Black Cal Alumni of Washington DC Anthony Rainey 7
Instagram
• Instagram is an online
photo-sharing and social
networking service that
enables its users to take
pictures, apply digital
filters to them, and share
them on a variety of social
networking services, such
as media sites including
Facebook or Twitter.
• A distinctive feature is that
it confines photos to a
square shape, similar to
Kodak Instamatic and
Polaroid images, in
contrast to the 16:9
aspect ratio typically used
by mobile device
cameras.
128. Black Cal Alumni of Washington DC Anthony Rainey 8
Pinterest
• Pinterest is a pinboard-
style photo sharing
website that allows users
to create and manage
theme-based image
collections such as
events, interests,
hobbies, and more.
• Users can browse other
pinboards for inspiration,
're-pin' images to their
own pinboards, or 'like'
photos.
129. Black Cal Alumni of Washington DC Anthony Rainey 9
Yelp
• yelp.com operated by Yelp,
Inc. is a local directory
service with social
networking and user
reviews.
• Yelp.com had more than
100 million monthly unique
visitors as of January 2013,
up from 71 million on the
same time last year.
• Yelp's revenue comes from
local business advertising.
130. Black Cal Alumni of Washington DC Anthony Rainey 10
Google Plus
• Google+ (pronounced and sometimes
written as Google Plus, sometimes
abbreviated as G+) is a multilingual social
networking and identity service owned and
operated by Google Inc.
• It was launched on June 28, 2011. As of
December 2012, it has a total of 500 million
registered users of whom 235 million are
active on a monthly basis.
• Unlike other conventional social networks
which are generally accessed through a
single website, Google has described
Google+ as a "social layer" consisting of not
just a single site, but rather an overarching
"layer" which covers many of its online
properties.
131. Black Cal Alumni of Washington DC Anthony Rainey 11
Spotify
• Spotify is a
commercial music
streaming service
providing DRM-
protected [Digital
Rights Management]
content from a range
of major and
independent record
labels, including Sony,
EMI, Warner Music
Group and Universal.
132. Black Cal Alumni of Washington DC Anthony Rainey 12
foursquare
• Foursquare is a location-
based social networking
website for mobile devices,
such as smartphones.
• Users "check in" at venues
using a mobile website, text
messaging or a device-
specific application by
selecting from a list of venues
the application locates
nearby.
• Location is based on GPS
hardware in the mobile
device or network location
provided by the application.
Each check-in awards the
user points and sometimes
"badges".
133. Black Cal Alumni of Washington DC Anthony Rainey 13
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use my
search engine to “find” the information that I am looking
for.
• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go to
news and other web sites and pull information down for
me. When I get a break, these RSS feeds are already on
my smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
134. Black Cal Alumni of Washington DC Anthony Rainey 14
Rich Site Summary (aka Really
Simple Syndication) RSS
• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family of
web feed formats used to publish frequently updated
works—such as blog entries, news headlines, audio, and
video—in a standardized format.
• An RSS document (which is called a "feed", "web feed",
or "channel") includes full or summarized text, plus
metadata such as publishing dates and authorship.
135. Black Cal Alumni of Washington DC Anthony Rainey 15
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom news
feeds.
• A RSS Reader collects news in the background at user
configurable intervals and warn with a little popup in the
system tray that there is a new message arrived. You can
click the news headline to see a short description of the
news and click or open the original news web page in an
RSS Reader browser or default browser window.
136. Black Cal Alumni of Washington DC Anthony Rainey 16
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button on
blog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays it
in readable format.
137. Black Cal Alumni of Washington DC Anthony Rainey 17
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feed
aggregator, feed reader, news reader, RSS reader or
simply aggregator, is client software or a web application
which aggregates syndicated web content such as news
headlines, blogs, podcasts, and video blogs (vlogs) in one
location for easy viewing.
• It is usually an “App” that allows you to “subscribe” to
news feeds from websites.
138. Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators -
Prismatic
• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interface
is easy and a nice touch is that any article you read will be
accompanied by the latest tweets relating to the piece
you’re reading so you can see what people think.
Alongside numerous suggestions based upon your
interests, subscriptions and your location, Prismatic is a
brilliantly handy app, but the only problem is that (so far),
it’s only available for iPhone, although it is available for
Facebook.
139. Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –
Flipboard and Google Currents
• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates all
your social media accounts like Twitter, Facebook, LinkedIn
and Instagram. Its most recent update now features video,
giving your content more variety.
• Google Currents - Google’s official reader is pretty versatile
and strikes a balance between style and practicality. As well as
syncing your Google account (as is standard with all of
Google’s products), the app recommends a vast range of
publications for you to subscribe to and groups them using
symbols. As the app doesn’t automatically subscribe you to
your Google Reader content, it means that its better if you want
to quickly check updates from certain publications.
140. Black Cal Alumni of Washington DC Anthony Rainey 20
Examples of News Aggregators –
Flipboard and Google Currents
• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates all
your social media accounts like Twitter, Facebook, LinkedIn
and Instagram. Its most recent update now features video,
giving your content more variety.
• Google Currents - Google’s official reader is pretty versatile
and strikes a balance between style and practicality. As well as
syncing your Google account (as is standard with all of
Google’s products), the app recommends a vast range of
publications for you to subscribe to and groups them using
symbols. As the app doesn’t automatically subscribe you to
your Google Reader content, it means that its better if you want
to quickly check updates from certain publications.
142. Black Cal Alumni of Washington DC Anthony Rainey 2
Are You Maximizing Your Social Media
Presence?
143. Black Cal Alumni of Washington DC Anthony Rainey 3
Facebook
• Facebook is a social networking service
launched in February 2004, owned and
operated by Facebook, Inc.
• As of September 2012, Facebook has
over one billion active users,[5] more than
half of whom use Facebook on a mobile
device.
• Users must register before using the site,
after which they may create a personal
profile, add other users as friends, and
exchange messages, including automatic
notifications when they update their
profile.
• Additionally, users may join common-
interest user groups, organized by
workplace, school or college, or other
characteristics, and categorize their
friends into lists such as "People From
Work" or "Close Friends".
144. Black Cal Alumni of Washington DC Anthony Rainey 4
Twitter
• Twitter is an online social
networking service and
microblogging service that enables
its users to send and read text-
based messages of up to 140
characters, known as "tweets".
• Twitter was created in March 2006
by Jack Dorsey and by July, the
social networking site was
launched. The service rapidly
gained worldwide popularity, with
over 500 million registered users as
of 2012, generating over 340 million
tweets daily and handling over 1.6
billion search queries per day.
145. Black Cal Alumni of Washington DC Anthony Rainey 5
You Tube
• YouTube is a video-sharing
website, created by three
former PayPal employees in
February 2005, on which users
can upload, view and share
videos.
• The company is based in San
Bruno, California, and uses
Adobe Flash Video and HTML5
technology to display a wide
variety of user-generated video
content, including movie clips,
TV clips, and music videos, as
well as amateur content such
as video blogging, short original
videos, and educational videos.
146. Black Cal Alumni of Washington DC Anthony Rainey 6
Linked In
• LinkedIn Corporation is a
social networking website for
people in professional
occupations.
• Founded in December 2002
and launched on May 5,
2003, it is mainly used for
professional networking.
• As of January 2013, LinkedIn
reports more than 200 million
acquired users in more than
200 countries and territories.
147. Black Cal Alumni of Washington DC Anthony Rainey 7
Instagram
• Instagram is an online
photo-sharing and social
networking service that
enables its users to take
pictures, apply digital
filters to them, and share
them on a variety of social
networking services, such
as media sites including
Facebook or Twitter.
• A distinctive feature is that
it confines photos to a
square shape, similar to
Kodak Instamatic and
Polaroid images, in
contrast to the 16:9
aspect ratio typically used
by mobile device
cameras.
148. Black Cal Alumni of Washington DC Anthony Rainey 8
Pinterest
• Pinterest is a pinboard-
style photo sharing
website that allows users
to create and manage
theme-based image
collections such as
events, interests,
hobbies, and more.
• Users can browse other
pinboards for inspiration,
're-pin' images to their
own pinboards, or 'like'
photos.
149. Black Cal Alumni of Washington DC Anthony Rainey 9
Yelp
• yelp.com operated by Yelp,
Inc. is a local directory
service with social
networking and user
reviews.
• Yelp.com had more than
100 million monthly unique
visitors as of January 2013,
up from 71 million on the
same time last year.
• Yelp's revenue comes from
local business advertising.
150. Black Cal Alumni of Washington DC Anthony Rainey 10
Google Plus
• Google+ (pronounced and sometimes
written as Google Plus, sometimes
abbreviated as G+) is a multilingual social
networking and identity service owned and
operated by Google Inc.
• It was launched on June 28, 2011. As of
December 2012, it has a total of 500 million
registered users of whom 235 million are
active on a monthly basis.
• Unlike other conventional social networks
which are generally accessed through a
single website, Google has described
Google+ as a "social layer" consisting of not
just a single site, but rather an overarching
"layer" which covers many of its online
properties.
151. Black Cal Alumni of Washington DC Anthony Rainey 11
Spotify
• Spotify is a
commercial music
streaming service
providing DRM-
protected [Digital
Rights Management]
content from a range
of major and
independent record
labels, including Sony,
EMI, Warner Music
Group and Universal.
152. Black Cal Alumni of Washington DC Anthony Rainey 12
foursquare
• Foursquare is a location-
based social networking
website for mobile devices,
such as smartphones.
• Users "check in" at venues
using a mobile website, text
messaging or a device-
specific application by
selecting from a list of venues
the application locates
nearby.
• Location is based on GPS
hardware in the mobile
device or network location
provided by the application.
Each check-in awards the
user points and sometimes
"badges".
153. Black Cal Alumni of Washington DC Anthony Rainey 13
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use my
search engine to “find” the information that I am looking
for.
• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go to
news and other web sites and pull information down for
me. When I get a break, these RSS feeds are already on
my smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
154. Black Cal Alumni of Washington DC Anthony Rainey 14
Rich Site Summary (aka Really
Simple Syndication) RSS
• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family of
web feed formats used to publish frequently updated
works—such as blog entries, news headlines, audio, and
video—in a standardized format.
• An RSS document (which is called a "feed", "web feed",
or "channel") includes full or summarized text, plus
metadata such as publishing dates and authorship.
155. Black Cal Alumni of Washington DC Anthony Rainey 15
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom news
feeds.
• A RSS Reader collects news in the background at user
configurable intervals and warn with a little popup in the
system tray that there is a new message arrived. You can
click the news headline to see a short description of the
news and click or open the original news web page in an
RSS Reader browser or default browser window.
156. Black Cal Alumni of Washington DC Anthony Rainey 16
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button on
blog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays it
in readable format.
157. Black Cal Alumni of Washington DC Anthony Rainey 17
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feed
aggregator, feed reader, news reader, RSS reader or
simply aggregator, is client software or a web application
which aggregates syndicated web content such as news
headlines, blogs, podcasts, and video blogs (vlogs) in one
location for easy viewing.
• It is usually an “App” that allows you to “subscribe” to
news feeds from websites.
158. Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators -
Prismatic
• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interface
is easy and a nice touch is that any article you read will be
accompanied by the latest tweets relating to the piece
you’re reading so you can see what people think.
Alongside numerous suggestions based upon your
interests, subscriptions and your location, Prismatic is a
brilliantly handy app, but the only problem is that (so far),
it’s only available for iPhone, although it is available for
Facebook.
159. Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –
Flipboard and Google Currents
• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates all
your social media accounts like Twitter, Facebook, LinkedIn
and Instagram. Its most recent update now features video,
giving your content more variety.
• Google Currents - Google’s official reader is pretty versatile
and strikes a balance between style and practicality. As well as
syncing your Google account (as is standard with all of
Google’s products), the app recommends a vast range of
publications for you to subscribe to and groups them using
symbols. As the app doesn’t automatically subscribe you to
your Google Reader content, it means that its better if you want
to quickly check updates from certain publications.
160. Black Cal Alumni of Washington DC Anthony Rainey 20
Examples of News Aggregators –
Flipboard and Google Currents
• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates all
your social media accounts like Twitter, Facebook, LinkedIn
and Instagram. Its most recent update now features video,
giving your content more variety.
• Google Currents - Google’s official reader is pretty versatile
and strikes a balance between style and practicality. As well as
syncing your Google account (as is standard with all of
Google’s products), the app recommends a vast range of
publications for you to subscribe to and groups them using
symbols. As the app doesn’t automatically subscribe you to
your Google Reader content, it means that its better if you want
to quickly check updates from certain publications.
162. Black Cal Alumni of Washington DC Anthony Rainey 2
Are You Maximizing Your Social Media
Presence?
163. Black Cal Alumni of Washington DC Anthony Rainey 3
Facebook
• Facebook is a social networking service
launched in February 2004, owned and
operated by Facebook, Inc.
• As of September 2012, Facebook has
over one billion active users,[5] more than
half of whom use Facebook on a mobile
device.
• Users must register before using the site,
after which they may create a personal
profile, add other users as friends, and
exchange messages, including automatic
notifications when they update their
profile.
• Additionally, users may join common-
interest user groups, organized by
workplace, school or college, or other
characteristics, and categorize their
friends into lists such as "People From
Work" or "Close Friends".
164. Black Cal Alumni of Washington DC Anthony Rainey 4
Twitter
• Twitter is an online social
networking service and
microblogging service that enables
its users to send and read text-
based messages of up to 140
characters, known as "tweets".
• Twitter was created in March 2006
by Jack Dorsey and by July, the
social networking site was
launched. The service rapidly
gained worldwide popularity, with
over 500 million registered users as
of 2012, generating over 340 million
tweets daily and handling over 1.6
billion search queries per day.
165. Black Cal Alumni of Washington DC Anthony Rainey 5
You Tube
• YouTube is a video-sharing
website, created by three
former PayPal employees in
February 2005, on which users
can upload, view and share
videos.
• The company is based in San
Bruno, California, and uses
Adobe Flash Video and HTML5
technology to display a wide
variety of user-generated video
content, including movie clips,
TV clips, and music videos, as
well as amateur content such
as video blogging, short original
videos, and educational videos.
166. Black Cal Alumni of Washington DC Anthony Rainey 6
Linked In
• LinkedIn Corporation is a
social networking website for
people in professional
occupations.
• Founded in December 2002
and launched on May 5,
2003, it is mainly used for
professional networking.
• As of January 2013, LinkedIn
reports more than 200 million
acquired users in more than
200 countries and territories.
167. Black Cal Alumni of Washington DC Anthony Rainey 7
Instagram
• Instagram is an online
photo-sharing and social
networking service that
enables its users to take
pictures, apply digital
filters to them, and share
them on a variety of social
networking services, such
as media sites including
Facebook or Twitter.
• A distinctive feature is that
it confines photos to a
square shape, similar to
Kodak Instamatic and
Polaroid images, in
contrast to the 16:9
aspect ratio typically used
by mobile device
cameras.
168. Black Cal Alumni of Washington DC Anthony Rainey 8
Pinterest
• Pinterest is a pinboard-
style photo sharing
website that allows users
to create and manage
theme-based image
collections such as
events, interests,
hobbies, and more.
• Users can browse other
pinboards for inspiration,
're-pin' images to their
own pinboards, or 'like'
photos.
169. Black Cal Alumni of Washington DC Anthony Rainey 9
Yelp
• yelp.com operated by Yelp,
Inc. is a local directory
service with social
networking and user
reviews.
• Yelp.com had more than
100 million monthly unique
visitors as of January 2013,
up from 71 million on the
same time last year.
• Yelp's revenue comes from
local business advertising.
170. Black Cal Alumni of Washington DC Anthony Rainey 10
Google Plus
• Google+ (pronounced and sometimes
written as Google Plus, sometimes
abbreviated as G+) is a multilingual social
networking and identity service owned and
operated by Google Inc.
• It was launched on June 28, 2011. As of
December 2012, it has a total of 500 million
registered users of whom 235 million are
active on a monthly basis.
• Unlike other conventional social networks
which are generally accessed through a
single website, Google has described
Google+ as a "social layer" consisting of not
just a single site, but rather an overarching
"layer" which covers many of its online
properties.
171. Black Cal Alumni of Washington DC Anthony Rainey 11
Spotify
• Spotify is a
commercial music
streaming service
providing DRM-
protected [Digital
Rights Management]
content from a range
of major and
independent record
labels, including Sony,
EMI, Warner Music
Group and Universal.
172. Black Cal Alumni of Washington DC Anthony Rainey 12
foursquare
• Foursquare is a location-
based social networking
website for mobile devices,
such as smartphones.
• Users "check in" at venues
using a mobile website, text
messaging or a device-
specific application by
selecting from a list of venues
the application locates
nearby.
• Location is based on GPS
hardware in the mobile
device or network location
provided by the application.
Each check-in awards the
user points and sometimes
"badges".
173. Black Cal Alumni of Washington DC Anthony Rainey 13
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use my
search engine to “find” the information that I am looking
for.
• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go to
news and other web sites and pull information down for
me. When I get a break, these RSS feeds are already on
my smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
174. Black Cal Alumni of Washington DC Anthony Rainey 14
Rich Site Summary (aka Really
Simple Syndication) RSS
• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family of
web feed formats used to publish frequently updated
works—such as blog entries, news headlines, audio, and
video—in a standardized format.
• An RSS document (which is called a "feed", "web feed",
or "channel") includes full or summarized text, plus
metadata such as publishing dates and authorship.
175. Black Cal Alumni of Washington DC Anthony Rainey 15
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom news
feeds.
• A RSS Reader collects news in the background at user
configurable intervals and warn with a little popup in the
system tray that there is a new message arrived. You can
click the news headline to see a short description of the
news and click or open the original news web page in an
RSS Reader browser or default browser window.
176. Black Cal Alumni of Washington DC Anthony Rainey 16
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button on
blog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays it
in readable format.
177. Black Cal Alumni of Washington DC Anthony Rainey 17
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feed
aggregator, feed reader, news reader, RSS reader or
simply aggregator, is client software or a web application
which aggregates syndicated web content such as news
headlines, blogs, podcasts, and video blogs (vlogs) in one
location for easy viewing.
• It is usually an “App” that allows you to “subscribe” to
news feeds from websites.
178. Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators -
Prismatic
• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interface
is easy and a nice touch is that any article you read will be
accompanied by the latest tweets relating to the piece
you’re reading so you can see what people think.
Alongside numerous suggestions based upon your
interests, subscriptions and your location, Prismatic is a
brilliantly handy app, but the only problem is that (so far),
it’s only available for iPhone, although it is available for
Facebook.
179. Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –
Flipboard and Google Currents
• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates all
your social media accounts like Twitter, Facebook, LinkedIn
and Instagram. Its most recent update now features video,
giving your content more variety.
• Google Currents - Google’s official reader is pretty versatile
and strikes a balance between style and practicality. As well as
syncing your Google account (as is standard with all of
Google’s products), the app recommends a vast range of
publications for you to subscribe to and groups them using
symbols. As the app doesn’t automatically subscribe you to
your Google Reader content, it means that its better if you want
to quickly check updates from certain publications.
180. Black Cal Alumni of Washington DC Anthony Rainey 20
Examples of News Aggregators –
Flipboard and Google Currents
• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates all
your social media accounts like Twitter, Facebook, LinkedIn
and Instagram. Its most recent update now features video,
giving your content more variety.
• Google Currents - Google’s official reader is pretty versatile
and strikes a balance between style and practicality. As well as
syncing your Google account (as is standard with all of
Google’s products), the app recommends a vast range of
publications for you to subscribe to and groups them using
symbols. As the app doesn’t automatically subscribe you to
your Google Reader content, it means that its better if you want
to quickly check updates from certain publications.
182. Black Cal Alumni of Washington DC Anthony Rainey 2
Are You Maximizing Your Social Media
Presence?
183. Black Cal Alumni of Washington DC Anthony Rainey 3
Facebook
• Facebook is a social networking service
launched in February 2004, owned and
operated by Facebook, Inc.
• As of September 2012, Facebook has
over one billion active users,[5] more than
half of whom use Facebook on a mobile
device.
• Users must register before using the site,
after which they may create a personal
profile, add other users as friends, and
exchange messages, including automatic
notifications when they update their
profile.
• Additionally, users may join common-
interest user groups, organized by
workplace, school or college, or other
characteristics, and categorize their
friends into lists such as "People From
Work" or "Close Friends".
184. Black Cal Alumni of Washington DC Anthony Rainey 4
Twitter
• Twitter is an online social
networking service and
microblogging service that enables
its users to send and read text-
based messages of up to 140
characters, known as "tweets".
• Twitter was created in March 2006
by Jack Dorsey and by July, the
social networking site was
launched. The service rapidly
gained worldwide popularity, with
over 500 million registered users as
of 2012, generating over 340 million
tweets daily and handling over 1.6
billion search queries per day.