2. August Dice
High School Student
Limited Budget
Likes Exceptional Products
3. Wide variety of available cases
Sample A Sample B Sample C
Three examples of iPad Cases
4. Retail cost <$20
Unique in Appearance
Target person preferred Sample B
Sample B preferred for wood design
Protects iPad from damage and liquids
6. Final case was made of two pieces
Included wood design
Target person did not like book style case
7. Simplifying design to cut costs
Use of interchangeable parts
Lighten structure
8. • Made of driftwood to remain lightweight
• Picture frame style shape is sets it apart from others
• Made of two identical, simple to make parts to reduce cost
• Has built in notches carved into the case to allow for removal