LITA webinar http://www.ala.org/lita/social-media-my-institution-mine-ours Social Media For My Institution; from “mine” to “ours” Instructor: Plamen Miltenoff Starting Wednesday October 19, 2016, running for 4 weeks Register Online,

1. Social Media For My Institution;
from “mine” to “ours”
Spice it up: from “text-based
only” to engaging content
November 2 – November 9
# LITA_SM_week3; #multimedia;
#interactivity; #gamification

2. Plan and contact info
 Multimedia and interactivity
 Still images and SM
 Storytelling and digital storytelling
 Gamification of the SM process at the institution
Plamen Miltenoff
320-308-3072
pmiltenoff@stcloudstate.edu
http://web.stcloudstate.edu
/pmiltenoff/faculty/
http://www.elearninglearning.com/download/free/gamification/

3. build an attractive social media
 multimedia
 Why bother
 Pros and cons
 When text and when multimedia
http://cdn.business2community.com/wp-content/uploads/2012/10/why-use-social-media.jpg

4. build an attractive social media
 Why interactivity
 Why bother
 Pros and cons
 When text and when interactivity
https://buyrealsocialmarketing.com/what-a-business-can-achieve-through-social-media-interaction/

5. Class assignment
 working in a group of 2-3 people, contemplate a
storyboard for 15 sec video clip, which can be used to promote
your: part of the building (e.g. makerspace, 3D printer, anything “new” and
“exciting”); service (e.g. “meditation hour” led by someone in the library,
anything “new” and “exciting”):
 Verbalize the storyboard and share, or
 Draw pictures and share them or
 download Splice iOS only: goo.gl/EHXLgT , or VidTrim Pro
(Android only) or Windows mobile:
http://blog.stcloudstate.edu/ims/2016/01/21/video-editing-for-mobile-
devices/comment-page-1/#comment-572
or use similar apps like YouTube Editor
http://blog.stcloudstate.edu/ims?s=splice to compile a “rough draft” and
share the link to it for comments and suggestions.

6. Imagery
 Still images
 Where to find them
 Copyright issues
 Moving pictures
 Where to find them
 Copyright issues
https://makeawebsitehub.com/social-media-image-sizes-cheat-sheet/

7. storytelling
 Storytelling
 Digital storytelling
http://socialeyezer.com/imagery-rules-social-media-infographic/

8. gamification
1. Gaming
2. Gamification
https://www.pinterest.com/sabrinaer/gamification/

9. Weekly assignment
 using the information shared in the first, second and third
weeks’ live meetings and asynchronous discussions, as
well as the class assignments, outline a semester-long
plan for your SM team to pursue expansion of SM activities
from predominantly text-based to more visual and
interactive content.
 Bonus points: share 2-3 strategies to gamify the SM
institutional activities. How would you pace them out
through the semester? How would you synch them with
the campus SM activities?

10. Contact info
 Plamen Miltenoff, Ph.D., MLIS
 Professor
 320-308-3072
 pmiltenoff@stcloudstate.edu
 http://web.stcloudstate.edu/pmiltenoff/faculty/