Mitsubishi Car Ad: Evidence of Stereotyped Gender Roles

1. Commercial Project Luke 1094100038 Josie 1094100016 Erica 1094100051 Wei-Fu 1094100008 Alice 1094100050

2. Introduction Examples of our stereotype: ＊ Man drives better than woman. ＊ Man is good at using machines, but woman is not.

3. Commercial

4. The general impression of the commercial 1. Combination between the product itself and sentiment of a family 2. Owning the product = owning felicity 3. Having a happy family belongs to one of the achievements in a man’s life.

5. Discussion ＊ How do you feel when you first saw the commercial? － Female point of view － Male point of view ＊ Do you really think that male are good at driving than female? ＊ Can you list several things that male are considered doing better than female?

6. Conclusion