This document discusses radio promotions and co-sponsored events. It provides examples of websites and articles about how radio stations can co-sponsor events. It also gives examples of promotional ideas for radio, including giveaways and podcasts. Finally, it outlines the elements to include in a radio promo layout, such as the product being promoted, instructions for readers, logos of co-sponsors, and contact details.

1. Mass Media
Aiden Yeh
Wenzao Ursuline University of
Languages
http://www.radio1190.org/wp-content/themes/nextmagazine/inc/scripts/timthumb.php?src=http://www.radio1190.org/wpcontent/uploads/2013/09/Day-of-giveaways-take-two-1024x598.jpg&w=590&h=315&zc=1
Radio Promos & Co-sponsored
Events

2. http://www.ehow.com/how_6700922_radio-stations-co_sponsor-event.html

3. http://www.ehow.com/how_6700922_radio-stations-co_sponsor-event.html

4. http://www.ehow.com/how_6700922_radio-stations-co_sponsor-event.html

5. http://www.radioacademy.org/events/radio-festival-2013/rf-2013-sponsorship/

6. http://www.radioacademy.org/events/radio-festival-2013/rf-2013-sponsorship/
http://www.radioacademy.org/news/blog/2013/12/radiotalk-how-to-win-gold-at-the-2014-radio-academy-awards/ Podcast

7. http://www.ehow.com/about_5375974_prom
otional-radio-ideas.html

8. http://www.ehow.com/about_5375974_prom
otional-radio-ideas.html

9. http://www.ehow.com/about_5375974_prom
otional-radio-ideas.html

10. Radio Promos: Give-aways
http://cdn-media.ellentv.com/2013/11/22/12days-1260x600-blog-1200x630.jpg

11. Give-aways
http://www.icrt.com.tw/

12. Website Banner
• Event

13. Website Banner
• Corporate Logo & Co-sponsor logo

14. Promo Title
Co-sponsot
Promo
details
Application
http://www.icrt.com.tw/app/santa/

15. http://www.kbiqradio.com/

16. http://www.kbiqradio.com/UpcomingEvents/Christmas-Car-Giveaway-Remote
Identify the
elements in
this radio
promo layout

17. http://www.ecct.com.tw/events_upcomingdetail.aspx?pcseq=4&cseq=33&seq=178

18. Group Task
• Presentation of Radio Christmas Promo
(12/18)
• Identify Product/service being promoted
• Print lay-out of the Radio Christmas Promo
• Instructions to readers on how to join
• Logo and contact details
• Identify co-sponsor

19. Additional Info
• http://www.cbn.com/radio/12daysofchristma
s.aspx?option=print (sponsorship details, FYI)