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David S. Novak, MSW, CAS Senior Public Health Strategist, Online Buddies, Inc. 2009 National HIV Prevention Conference
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction
 
 
 
 
 
 
CDC/NCSD Internet Partner Services Intervention
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Dear David, Thanks for your support with the new protocol. The process ended up being not that complicated, just long b/c of so many other issues (namely swine flu) taking precedence. In the end being able to say that both website users and administrators were firmly in favor of explicit and specific messaging helped to balance out lingering concerns about privacy and confidentiality.  Furthermore, your assurances that improving our message would make us more successful in reaching our public health goals was very compelling. You will be interested to know that since adapting the message and sending it out yesterday for the first time I have already heard from 4 people that were previously unresponsive to one or more of the old messages! We will certainly continue to be in touch about evaluating the revised program. Thanks again. Julia Cummiskey, MPH – NYC Department of Health & Mental Hygiene
2008 World AIDS Day Broadcast
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*62% US, 16% Australian, 10% UK, 7% Canadian, 2% South African members
National Black HIV/AIDS Awareness Day (NBHAAD)
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2009 NATIONAL HIV TESTING DAY
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  HIV Big Deal  Spanish Translation Video &     www.getSTDTested.com/MANHUNTCARES  GetSTDTested Site Explanation Video
 
 
 
 
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Acknowledgements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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2009 National HIV Prevention Conference: David Novak, Manhunt Cares

  • 1. David S. Novak, MSW, CAS Senior Public Health Strategist, Online Buddies, Inc. 2009 National HIV Prevention Conference
  • 2.
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10. CDC/NCSD Internet Partner Services Intervention
  • 11.
  • 12.  
  • 13.  
  • 14.  
  • 15.
  • 16. Dear David, Thanks for your support with the new protocol. The process ended up being not that complicated, just long b/c of so many other issues (namely swine flu) taking precedence. In the end being able to say that both website users and administrators were firmly in favor of explicit and specific messaging helped to balance out lingering concerns about privacy and confidentiality. Furthermore, your assurances that improving our message would make us more successful in reaching our public health goals was very compelling. You will be interested to know that since adapting the message and sending it out yesterday for the first time I have already heard from 4 people that were previously unresponsive to one or more of the old messages! We will certainly continue to be in touch about evaluating the revised program. Thanks again. Julia Cummiskey, MPH – NYC Department of Health & Mental Hygiene
  • 17. 2008 World AIDS Day Broadcast
  • 18.
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25.
  • 26. National Black HIV/AIDS Awareness Day (NBHAAD)
  • 27.
  • 28.  
  • 29.  
  • 30.  
  • 31. 2009 NATIONAL HIV TESTING DAY
  • 32.
  • 33.  
  • 34.  
  • 35.
  • 36. HIV Big Deal Spanish Translation Video & www.getSTDTested.com/MANHUNTCARES GetSTDTested Site Explanation Video
  • 37.  
  • 38.  
  • 39.  
  • 40.  
  • 41.
  • 42.
  • 43.

Notas del editor

  1. Broadcast click through rate was 7x more effective than banners