Aids.gov qr codes

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HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS

Tecnología Salud y medicina

QR codes Case Study
AIDS.gov

Jeremy Vanderlan

What I Do

Technical Lead

Interactive Media Lead

QR codes Case Study
AIDS.gov
•QR Code Overview
•AIDS.gov approach
•Best Practices & Resources
•Using Analytics

QR Code Overview

• Credibility and
Context
• Give People a
Reason to Scan
• Purpose = Value
• Mobile-Specific

AIDS.gov Approach

• Numerous Mobile Resources
• Printed Resources including
Fact Sheets, Promotional
Materials, Community Partners
• Branded
• Use Analytics

AIDS.gov Approach

• Simplicity – short
http://m.aids.gov
URL’s
• Mobile-Specific
• Share best practices
with others working in http://locator.aids.gov
HIV/AIDS Community

Building a Mobile, Location-Based
Search Mash-up for AIDS.gov
•QR Code Overview
•AIDS.gov Approach
•Best Practices
•Using Analytics

URL’s can be Long…

http://www.aids.gov/hiv-
aids-basics/hiv-aids-
101/overview/aids-
timeline/index.html

Simplify for Best Results
• The suggested minimum size is 1.25’’ x 1.25’’
• Use URL Shortener when possible (will decrease the
need for a larger size)
• Add white space around the QR code for easier
detection
• If possible, add a link as text to accompany the QR code
• Link to mobile-specific or mobile-optimized resources

Resources

• QR generators
– http://qrcode.kaywa.com/
– http://goqr.me
• QR readers
– Depends on smartphone platform
– Quality is inconsistent
– We do not recommend or endorse a specific
one

Analytics
• http://m.aids.gov/touch/?q
r=true&mat=bc
• qr=true let’s us know the link came from a
QR scan
• mat=bc came from a business card
• Tracking these resources in Google
Analytics helps us sort how and when
these QR codes were used

AIDS.gov resources
• Mobile site - m.aids.gov
• Locator - locator.aids.gov
• Twitter - @AIDSgov
• Blog - blog.aids.gov

Connect
• Twitter - @thulcandrian
• email - jvanderlan@icfi.com

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Aids.gov qr codes

1. QR codes Case Study AIDS.gov Jeremy Vanderlan

2. What I Do Technical Lead Interactive Media Lead

3. QR codes Case Study AIDS.gov •QR Code Overview •AIDS.gov approach •Best Practices & Resources •Using Analytics

4. 2011 Marks 30 Years of AIDS 4

5. 5

6. 6

7. 7

8. 8

9. QR Code Overview • Credibility and Context • Give People a Reason to Scan • Purpose = Value • Mobile-Specific

10. QR Codes Case Study AIDS.gov •QR Code Overview •AIDS.gov Approach •Best Practices & Resources •Using Analytics

11. AIDS.gov Approach • Numerous Mobile Resources • Printed Resources including Fact Sheets, Promotional Materials, Community Partners • Branded • Use Analytics

12. AIDS.gov Approach • Simplicity – short http://m.aids.gov URL’s • Mobile-Specific • Share best practices with others working in http://locator.aids.gov HIV/AIDS Community

13. Building a Mobile, Location-Based Search Mash-up for AIDS.gov •QR Code Overview •AIDS.gov Approach •Best Practices •Using Analytics

14. URL’s can be Long… http://www.aids.gov/hiv- aids-basics/hiv-aids- 101/overview/aids- timeline/index.html

15. Simplify for Best Results • The suggested minimum size is 1.25’’ x 1.25’’ • Use URL Shortener when possible (will decrease the need for a larger size) • Add white space around the QR code for easier detection • If possible, add a link as text to accompany the QR code • Link to mobile-specific or mobile-optimized resources

16. Device Testing

17. Branding

18. Resources • QR generators – http://qrcode.kaywa.com/ – http://goqr.me • QR readers – Depends on smartphone platform – Quality is inconsistent – We do not recommend or endorse a specific one

19. QR codes Case Study AIDS.gov • QR Code Overview • AIDS.gov Approach • Best Practices & Resources • Using Analytics

20. Analytics • http://m.aids.gov/touch/?q r=true&mat=bc • qr=true let’s us know the link came from a QR scan • mat=bc came from a business card • Tracking these resources in Google Analytics helps us sort how and when these QR codes were used

21. AIDS.gov resources • Mobile site - m.aids.gov • Locator - locator.aids.gov • Twitter - @AIDSgov • Blog - blog.aids.gov Connect • Twitter - @thulcandrian • email - jvanderlan@icfi.com

Notas del editor

Context – Why?
Credibility – Contact info? What are you selling?
Credibility – A good time?
Unique design – same delivery

Aids.gov qr codes

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Aids.gov qr codes

Notas del editor