This document outlines an IT training program for SME manufacturers in Hong Kong on social media marketing and intra-communication strategies. The training includes modules on advanced social media marketing, intra-communication strategy development, and professional consultation. The goals are to help SMEs understand how to strengthen their brands online and establish effective communication strategies to boost their competitiveness globally. The program aims to train 300 participants over 12 months, creating temporary IT jobs, and ultimately transforming businesses to more sustainable models.

1. IT Training for SME Manufacturers Social Media Marketing & Intra-Communication Strategy Development Prepared by ERNEST CHAN

3. Background and Needs:

4. Background and Needs: Source: 2009/10 ITTP e-branding development and the general facts of SMEs and SMEs manufacturers

10. B&B in Shropshire

11. Program Structure and Outline Advanced Social Media Marketing (ASM): No of Participants Three 3-hour Lecture ~40 One 3-hour Workshop ~40 Intra-Communication Strategy (ICS): Three 3-hour Lecture ~40 One 3-hour Workshop ~40 Professional Consultation Section (PCS): Fifteen 2-hour Group Discussion ~20

12. Advanced Social Media Marketing (ASM) （ 3 hours per course ）： Course Code Course Name Course Content DMF Digital Marketing Fundamental Recap of e-branding knowledge Basic rules in choosing e-marketing channel Understanding of various e-marketing channel Acknowledgement of importance of social media SMM Social Media Marketing 1. Understand of social media marketing 2. Identify current social media tools and function 3. Explore different cross-media e-promotion campaign 4. Explore advance configuration of social media marketing. DA Data Analysis of Social Media 1. Understanding of statistical data from Social Media 2. Analysis of the report statistics 3. Use of data generated and implication explanation

13. Advance Social Media Marketing Workshop （ one computer per student, 3 hours per course ） : Course Code Course Name Course Content BUSM Best use of Social Media Marketing 1. Review of Social Media platform 2. Guidance in selecting best combination of various Social Media 3. Case study on successful social media campaign 4. Development of e-strategy

14. Intra-Communication Strategy Lecture （ 3 hours per course ）： Course Code Course Name CCourse Content IICS Introduction to Intra-Communication Strategy . Introduction of Intra-Communication . How ICS can help in long-term What is Intranet . Difference of ICS and Internet TTI TTrend of the Intra-Community 1. Elements of ICS 2. New trend of the Intra-Community 3. Long-term benefit in implementation CCS DDevelopment of ICS 1. Development life Cycle of ICS 2. Maintenance and guideline 3. Study of cross-platform use of ICS 4. Development of e-strategy with the use of ICS

15. Intra-Communication Strategy Workshop （ one computer per student, 3 hours per course ） : Course Code Course Name Course Content BUICS Best use of Intra-Communication Strategy 1. Review of ICS 2. Case study on successful adoption of ICS 3. Guidance in selecting best combination of various Social Media & ICS

17. Programme Schedule

18. Breakdown on Temporary Jobs Created