INTELLECTUAL PROPERTY All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action. SỞ HỮU TRÍ TUỆ Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.

1. The insight
Teenagers want to be recognized as themselves, not anyone else. But
they are confused and don’t know what that “self” really is.
When being put between what they want and what others want.The
“self” is not clear enough for them to hold on to.That’s why they are
easily affected by other’s opinions and end up doing things they don’t
truly want to.

2. The idea
Sprite is here to give you tools to figure out who you are.You are
unique, different, and special.You don’t have to follow any formula.
Just believe in yourself and be confident to stay true to yourself.
The campaign line:
Define yourself

4. School Activation
Let’s bring Sprite “Define yourself” course to all high schools in Vietnam.
Define yourself
course

5. + =
Sprite Ingredient Unique Sprite drink
Sprite is the device for teens to turn all the ingredients that represent personality
traits into a unique Sprite drink of “who they are”.
School Activation

6. banana
yogurt
carrot
Blackberry
Coffee
Strawberry
Candy
Bold SweetAdventurous
Sprite Sprite Sprite+ + +

7. Prizes could be personalized gifts that have the owner’s “self-definition” on
them:T-Shirt, ID card holder, notebook wrapper, other school items…
Prizes

8. Social
Let the story continues online. Let’s bring the “Define yourself” course to mass au-
dience. We can reach all current Sprite Facebook fans and millions of kids who were
there at the school activation.
Define yourself
contest

9. Make a unique Sprite drink that represents yourself. Define yourself and you can get
a chance to win cool prizes from Sprite.
Social

10. Print SOCIAL MEDIASCHOOL ACTIVATION
Supporting media: PR,TV channels, other popular Facebook fan pages etc.
Define yourself