1. AIIM - Find, Control, and Optimize Your Information ®
1100 Wayne Ave. Suite 1100 | Silver Spring, MD 20910
Phone: 301-587-8202 | Fax: 301-587-2711
© 2010 AIIM International
GOLDEN GATE CHAPTER
How to Reduce Cost and Risk by
Bringing E-Discovery In-House to Get Relevant Data Faster
E-Discovery “Lunch and Learn” Panel Moderated by George Socha
Tuesday, November 30th
, 2010, 12:30 – 2:00 PM
Duane Morris LLP, Suite 2200, One Market Plaza, Spear Tower, San Francisco
1 hour of California MCLE credits is pending
There is no fee to attend this program
Moderator: George Socha, Esq., Co-Founder Socha-Gelbmann E-Discovery Survey and EDRM.
Panelists: Browning E. Marean III, Esq., Senior Counsel, DLA Piper; Adam Sand, Esq., General
Counsel, ZL Technologies; Eric J. Sinrod, Esq., Partner, Duane Morris LLP; Mark Sweeney, Esq.,
Litigation Attorney, PG&E; Reg Thompson, Esq., Senior Corporate Counsel, Netflix.
Registration is now open. Reserve your seat for Lunch today, as attendance is limited.
Register at: http://www.aiim.org/Chapters/ChapterEventView.aspx?ChapterID=28&EventID=4810
With increasing amounts of litigation and internal investigations, coupled with shrinking budgets,
organizations need a way to successfully navigate E-Discovery while controlling costs and maintaining
the accuracy, completeness and defensibility of their process. Bringing more of the E-Discovery in-
house is one of the leading trends being discussed and implemented by corporate legal departments to
address these needs today. Come hear from industry experts on the leading questions legal departments
are asking today:
Why is the trend to in-house E-Discovery increasing?
How can technology solutions reduce the time and costs across the E-Discovery process?
How can we reduce risk through early data assessment?
How can private cloud computing technology solutions improve in-house E-Discovery?
How can we successfully implement an in-house E-Discovery process?
This panel of E-Discovery experts will cover these issues and more in an open and frank discussion on
the successes of and considerations for in-house E-Discovery.
Please contact John Wang (jwang@zlti.com 408-240-8989) for more information.
Sponsors: Oracle (http://oracle.com), ZL Technologies (http://www.zlti.com) and Duane Morris
(http://duanemorris.com).

2. AIIM - Find, Control, and Optimize Your Information ®
1100 Wayne Ave. Suite 1100 | Silver Spring, MD 20910
Phone: 301-587-8202 | Fax: 301-587-2711
© 2010 AIIM International
GOLDEN GATE CHAPTER
Distinguished Speakers
George Socha, Esq. (Moderator): George, President of Socha Consulting LLP, is an internation-
ally known E-Discovery expert and has served as a litigator, expert witness, special master and
consultant for corporations and E-Discovery technology vendors. He is co-founder of the Socha
-Gelbmann E-Discovery Survey and the Electronic Discovery Reference Model (EDRM).
Email: george@sochaconsulting.com
Browning E. Marean III, Esq.: Browning is Senior Counsel at DLA Piper, an internationally
known teacher and frequent lecturer on various topics including electronic discovery, interna-
tional discovery, records retention, knowledge management and computer technology. He is co
-author of the 2010 edition of Electronic Discovery and Records Management Guide, Rules, Checklists
and Forms, published by Thomson West, and Conducting Discovery in an Electronic World: Electronic
Data and Discovery, published by California Civil Discovery Practice. He has been named a San
Diego “Super Lawyer.” Email: browning.marean@dlapiper.com
Adam Sand, Esq.: Adam is General Counsel for ZL Technologies Inc., and is formerly Litigation
Counsel for eBay where he was responsible for advising several of eBay’s business units
(including PayPal and BillMeLater) on risk avoidance, litigation and E-Discovery issues.
Email: asand@zlti.com
Eric J. Sinrod, Esq.: Eric is a partner at Duane Morris LLP. He has been highlighted in the press
as “the leading IP attorney in the land,” he has been selected by his peers as one of the “Best
Lawyers in America” in the area of Cyber Law and annually as a “Super Lawyer” for Business
Litigation. Email: ejsinrod@duanemorris.com
Mark Sweeney, Esq.: Mark is a litigation attorney with Pacific Gas and Electric Company in San
Francisco. His responsibilities include handling and managing tort and commercial litigation,
advising on California and Federal OSHA issues, and leading PG&E’s e-discovery efforts.
Mark joined PG&E in 1994. Prior to that, he was a litigator for an Oakland-based litigation
firm, where he defended companies in product liability, premises liability, and construction
defect matters. Mark earned a Bachelor's Degree in Political Science from the University of
California at Davis in 1985, and his J.D. from the University of California Hastings College of
the Law in San Francisco in 1988. He is a member of the California Bar and the United States
District Court, Northern and Central Districts of California.
Reg Thompson, Esq.: Reg is Senior Corporate Counsel for Netflix, where he manages Netflix’s
litigation matters. Prior to Netflix, Reg was a litigation associate at Wilson Sonsini Goodrich
& Rosati in Palo Alto, CA, and Hughes Hubbard & Reed in New York City. He obtained his
law degree from the University of Ottawa (Canada), and holds a PhD in Law from the Univer-
sity of Cambridge.