1. The place to go for
Windows Phone and
Windows Store app marketing
Alan Mendelevič
Founder & CEO
alan@adduplex.com | @ailon

2. “My downloads were great for
a couple of days and then
they just dropped :(“

3. “Microsoft is doing nothing
to promote apps by
independent developers”

4. “ZOMG!! I’ve spent
4 months on this
game, but I only
get a few
downloads and I
don’t know what
to do!”

5. Empowering developers
to help each other.

6. Step 1:
Create an ad for your app
Step 3:
They promote yours in return
Step 2: Place a line of
code into it and start
advertising other apps

7. Developer Testimonials
AdDuplex is a Hit!
I really like this service so far and hope you
continue to grow. I will recommend AdDuplex to
other fellow Windows Phone developers.
Cool, @AdDuplex couldn't have made it easier to setup
my account and implement the ad control. Nice job!
Thank you, as always, for AdDuplex. It's one of the top 10 things I wish I
had thought of & done first.
I'm really thrilled about your ad network, my downloads
increased massively since I'm using AdDuplex.
Fantastic. I will renew the Slice and Throw right now anyway, ecpm on that
from pubcenter and the number of clicks I get from you make it worth it.
AdDuplex allowed me to, in a sense, put my marketing on
autopilot and let me work on new apps…
We <3 AdDuplex. :)

8. Where’s the money?
You show
You get

9. Maximum ad space utilization and reach
Reach
Traditional ad
networks
Specialized
sites
Discovery
services
In-house
ads
Ad space utilization

10. AdDuplex as a Fallback Solution
“AdDuplex +
pubCenter is a
winning recipe”
JC Cimetiere
Director
Product Management
Windows Phone
Microsoft
Smaato: “Worldwide, the average ad network fill
rate was 10% in Q3 2011”

11. Current Stats
4,500+
25,000,000+
Active Published Apps
Ads Served Daily
1:5
#1
Windows 8 vs. Windows Phone
Largest independent ad network on WP and Windows 8

12. 2012 AdDuplex growth
3.7x
11x

13. As seen on …
… and more

14. #4 in mindshare across ALL platforms

16. Poised to succeed
”We have been watching AdDuplex
for close to two years and were really
impressed with the progress the team
made”
Petras Mičiūnas
Partner
Practica Capital.
”AdDuplex has played an important
role in our ecosystem by giving
developers valuable promotional
tools, so we’re pleased to see the
company earning recognition from
investors”
Todd Brix
general manager
Windows Phone Store
Microsoft Corp.

17. Alan Mendelevich (Founder and CEO)
•
•
•
Expert in Windows Phone/Windows technology and ecosystem
15 years of product experience
Extensive network in the developer community.
Paulius Norkus (CTO)
•
•
Microsoft Certified Software Developer
Worked on the AdDuplex back-end for the past 2 years
+ 3 developers, 1 sales manager

18. 6,000 mobile developers:
Android most popular,
iOS most profitable,
Windows Phone most ‘next’

19. Help your fellow developers,
portfolio companies and partners
succeed on the Windows Phone
and Windows platforms!
AdDuplex.com | info@adduplex.com | @AdDuplex