This document discusses strategies for building an effective LinkedIn profile in 15 minutes per day. It notes that LinkedIn has over 347 million members from over 200 countries and territories. It recommends using advanced search to identify targeted profiles to visit, and notes that viewing others' profiles and accepting connection requests can increase one's own visibility and connections. The document also discusses how a strong LinkedIn presence can help with recruitment, thought leadership, public relations goals, and lead generation. It promotes the benefits of paid LinkedIn premium accounts for networking and searching capabilities.