Paying attention: A Crash Course on Creativity.

1. PAYING ATTENTION
A Crash Course on
Creativity

2. Two Stores
Began
Clothing store
Aromes de Mae
Cosmetics store

3. Began
Clothing store
A store with a style very different that is the best
way so as to emphasize
A diamond among stones
Before enter the store
-Began is located in the old part of a small fishing village.
-Its fashionable style attracts attention because the store is
in an old facade.
-Luxurious, fashionable, exclusive.
-It’s a small place of elegance and luxury in
a traditional environment.
-Some different where you want to enter.

4. Began
Clothing store
The room that any girl would like to have
Environment
-A nice atmosphere which invite you to look the merchandise.
-Furniture and interior decoration influence on the perceived value of the merchandise.
-The music is relaxing.
-It’s a small store with little merchandise.

5. Began
Clothing store
Personnel
-Only one salesperson.
-Kind woman who offers her help to me. Customers
-Elegant woman. -All customers who enter the store are advised
by the salesperson.
-Saleswoman knows all the customers.
Products
-Expensive products.
-Customers can’t look good the products.
-Prices are very difficult to find them.
The store is too small and I feel uncomfortable. The
saleswoman is waiting for you.

6. Let customers look at clothes.
Less control.
Central display table with some products.
Show the prices of the products.
Internet connection so as to customers upload
their photos and reviews internet.
E-commerce
Fashion meeting where the customers can
speak about new products.
Ideas and
opportunities

7. Aromes de Mae
Cosmetics store
Before enter the store
An experience for all your senses
-I can smell the aroma of the store from the street.
-Welcoming store.
-Open door invites you to enter the store.
Environment
-Predominate pastel colours and antique furniture.
-Faint lighting.
-Impeccable interior decoration.

8. Aromes de Mae
Cosmetics store
A welcoming store where could be a place
to have a coffe and cookies.
Personnel
-A saleswomen who is dressed like she was at home.
-A gentle and charming woman.
Products
-A wide variety of products.
-The products are ordered according to their use.
-There are a lot of impulse items.

9. Fit out a small place where the customers can
have a coffee and cookies.
This relaxing store should be a good place so
as to sell background music.
Give free samples.
More intense lighting for featured products.
Ideas and
opportunities

10. A Crash Course on
Creativity