5. Growth hacking was coined by
Sean Ellis in 2010, to help him
hire replacements for
himself……
ppsssttt..he was the guy that
was in charge of Dropbox’s
growth and boy did they grow
6. That being said Growth hacking has been around
for a long long long time…..
We will have a little competition later on to see who
can name some of the earliest growth hacks
7. Growth hacking is a
set of tactics and best practices
for driving growth
11. There is no magic bullet, damn it, if only…
That being said the key is….
wait for it!!!!!
12. 1. Define your objectives & actionable goals
2. Establish your personas and really
understand your audience
3. Map out your product lifecycle
4. Define tactics, align them to your product
lifecycle and customer personas and
experiment, analyse, optimise, repeat
24. To have a single minded focus on how to
move users from one state to the next to
drive growth
25. They use their knowledge of products and
distribution to find ingenious technology-
based ways (pushing the bounds of what
is expected) to drive growth
37. As Growth hacking is defined as tactics to drive user
behavior and growth, it can be combined directly into your
overarching marketing plan through aligning it with:
• Campaigns
• Activities
• Tactical initiatives
54. When they sold to Microsoft 1.5
years after launch, Hotmail had
8.5 million users
(There were only 70 million internet users at the time)
55. Thank You
FOR YOUR TIME!
PREPARED BY
MAKEITSO PROJECT
Adrian M Odgers / Chief Digital Officer
Mobile : +91 9980622001
adrianmodgers@gmail.com
56. • Dave McClure – Start up metric for pirates
• Mattan Griffel – Growth Hacking: How startups growth from 0 to millions of
users
• Neil Patel & Bronson Taylor – The Definitive guide to growth hacking
References – a big thank you to