What do innovators really do? This is the question our speaker had in mind. To investigate answers, he set out on the road, traveling the US in an RV. On this webcast you will learn the insights and secrets gained from business leaders, innovators, and product development professionals. This discussion shares product development and innovation insights from interviews with product professionals and business owners from large and small businesses. About the Speaker: Chad McAllister was a boy who loved to take apart things to see what was inside - what made something work. Not too much of a stretch that he found a love for electrical engineering during college. After graduating, he worked with teams in small, large, and startup businesses developing products - new hacks that no one had seen before. Sometimes the products made customers into raving fans and sometimes it was left to him to pick up the pieces and figure out what went wrong. Along the way he returned to school, earning a PhD in business, to deepen his understanding of how to exceed customers' expectations. He is also PMP certified and holds professional product innovation certifications from PDMA and AIPMM. He founded Product Innovation Educators to teach anyone how to turn ideas into products that create raving fans. Oh, and he is currently traveling the US in an RV exploring innovation. Upcoming Events Reserve your seat for the next AIPMM webinar. Visit: http://aipmm.com/aipmm_webinars/. Want To Certify Your Team? If you have a product team of 10 or more that you want to certify, contact us at certification@aipmm.com. About AIPMM The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in nearly 70 countries, it is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. Visit http://www.aipmm.com. Call For Speakers: http://bit.ly/1b006vm Subscribe: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification Articles: http://www.aipmm.com/html/newsletter/article.ph

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4. Today’s Speaker
Moderator:
Cindy F. Solomon, CPM, CPMM
cindy@startupproduct.com
Presenter:
Chad McAllister, PhD
Innovation Hacker
Email: chad@TheEverydayInnovator.com
Linkedin: www.linkedin.com/in/chadmcallister
Training: www.ProductInnovationEducators.com
Blog: www.TheEverydayInnovator.com
© AIPMM 2014
www.aipmm.com

5. Participate and Win!
Stay on for the drawing at the end:
1 Guide to the Product Management and
Marketing Body of Knowledge (ProdBOK®)
3 Online Preparation Courses for AIPMM
“Certified Innovation Leader” valued $845
(additional fees to complete certification requirements)
Everyone receives Product Innovation eBook
© AIPMM 2014
www.aipmm.com

6. www.TheEverydayInnovator.com
WHAT INNOVATORS REALLY DO
HOW BUSINESS OWNERS AND PRODUCT
PROFESSIONALS INNOVATE

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YOU’RE DOING WHAT?
• RV road trip

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YOU’RE DOING WHAT?
• RV road trip + interviewing innovators, product professionals,
and business owners

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WHY?
• An itch to scratch

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WHY?
• An itch to scratch
• Opportunity to learn from a variety of practitioners in
different contexts
– Larger
– Small
– Entrepreneurs
• Share insights

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MOST FREQUENTLY ASKED QUESTIONS
• Where have you been?
• What is your favorite place?
• What is your RV?
• Do you still like each other?

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6 QUESTIONS TO SHAPE INTERVIEWS
1.
An example of innovation in your company? What makes this
innovative?
2.
Where did the ideas come from? Is that normal or are there other
sources of ideas also?
3.
What made it successful?
4.
What is the most innovative person in your organization like?
5.
Advice for business owners to be more innovative?
6.
What else is important to innovation?

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SETTING THE STAGE
• Innovation is…

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SETTING THE STAGE
• Innovation is…

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SOME LESSONS
• Three areas of innovation focus:
– Customer
– Process
– Differentiation
• Culture
• Swim with the best

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SOME LESSONS
• Three areas of innovation focus:
– Customer
– Process
– Differentiation
• Culture
• Swim with the best
My goal…
provide you with at least one tangible action you can start
doing today to be more successful with innovation.

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LESSON: CUSTOMER FOCUS
• Can’t control the tangible product?

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LESSON: CUSTOMER FOCUS
• Can’t control the tangible product?
• Innovate the customer experience.

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LESSON: CUSTOMER FOCUS – MCDONALD'S

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LESSON: CUSTOMER FOCUS
• An aggressive focus on customers
• Know your customers
– The task or job they want to accomplish
– Their perception of value
– Make connections
• How can you simply change the customer experience to
create a higher value?

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LESSON: PROCESS FOCUS – LAUNDROMAT
OWNER & SOFTWARE MOGUL

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LESSON: PROCESS FOCUS
• Know what the job is
• Hire the right people and let them run
• Do the right things at the right times
• Do you know what the problem or objective really is?

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LESSON: DIFFERENTIATION FOCUS – TIFFIN
MOTORHOMES

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LESSON: DIFFERENTIATION FOCUS – TIFFIN
MOTORHOMES

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LESSON: DIFFERENTIATION FOCUS
• Know what customers want
• Offer something that competitors are not
• Stay ahead of trends – see what is coming next
• When customers think of your product (goods or services),
what stands out to them?

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LESSON: CULTURE SUBTEXT
• Culture answers:
– What is honored?
– What is avoided?
– What is not tolerated?
• “More important than any of the individual elements,
however, is the role played by corporate culture — the
organization’s self-sustaining patterns of behaving, feeling,
thinking, and believing…” (Booz & Co Global 1000 Report,
2011)

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Culture Through the Eyes of Kids
Tiffin Motorhomes
Vs
Winnebago Industries

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Culture Through the Eyes of Kids
Tiffin
• Smiling faces
• Craftsmen
• Transparent
• Personal
• Not repeatable
• Family operation
Winnebago
• Neutral faces
• Hourly employees
• Secretive
• Assembly line
• Solid processes
• Public corporation

30. www.TheEverydayInnovator.com
Influence of Culture on Innovation
Tiffin
Winnebago
Business Strategy
Extraordinary
customer service
Minimize quality
errors
Culture
We are family
Consistency
Innovation
Service Centers
Manufacturing Process

31. www.TheEverydayInnovator.com
LESSON: SWIM WITH THE BEST

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LESSON: SWIM WITH THE BEST
• Find the best people in your industry you can get unbiased
guidance from.
• Look for ways to be sharpened and to sharpen others.
• Don’t just learn your trade, master it.

33. www.TheEverydayInnovator.com
PRODUCT INNOVATION EBOOK
16 Chapters Covering…
It is in editorial review. To receive it when it is published,
register at:
www.theeverydayinnovator.com/win

34. www.TheEverydayInnovator.com
THANK YOU

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A FEW RECURRING THEMES
•
•
•
•
•
Trends: SWOTT anyone?
Safety net
Prototype - test - refine - validate
Necessity
Slack time – stepping back

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Culture – A Tasty Example

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CULTURE – KEY TO INNOVATING AS A
CHOCOLATE MAKER
• 45 artisan chocolate makers in the US. Problem – how to
stand out?
• Apply 3 Ps:
1.
2.
3.
Personal: the mission is personally motivating
Powerful: the story is bigger than themselves
Persuasive: create raving fans that recommend the business
• What is the story behind your product?

38. www.TheEverydayInnovator.com
About Chad
•
•
•
•
•
Electrical Engineering
Software Development
Project Manager
Product Manager
Project, Product, Innovation
Certifications (PMI, PDMA, AIPMM)
• PhD – Requirements and Expectations
• Educator
• www.ProductInnovationEducators.com

39. Q&A
Moderator:
Cindy Solomon, CPM, CPMM
cindy@startupproduct.com
Presenter:
Chad McAllister, PhD
Innovation Hacker
Email: chad@TheEverydayInnovator.com
Linkedin: www.linkedin.com/in/chadmcallister
Training: www.ProductInnovationEducators.com
Blog: www.TheEverydayInnovator.com
Free eBook: www.theeverydayinnovator.com/win
© AIPMM 2014
www.aipmm.com

40. Upcoming Courses
Course & Location
CPM® Certification Prep Course & Exam
McLean, VA
Dates
Days Time
Mar 3-4, 2014
M, T
8:30 am – 5 pm
CPMM® Certification Prep Course & Exam
McLean, VA
Mar 5-6, 2014
W, Th 8:30 am – 5 pm
ACPM® Certification Prep Course & Exam
McLean, VA
Mar 7, 2014
F
8:30 am – 5 pm
Follow the links above for more information, or contact:
certification@aipmm.com.
© AIPMM 2014
www.aipmm.com

41. Please Join Us Again!
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