PMEC Brochure

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Understanding your customer is at the heart of excellent product management, brand management and marketing. However, it is far more common to see companies focusing on the innovation, development and marketing of products they feel compelled to create. The result is a market full of mediocrity. It is a popular strategy though. We see it continually executed across industries, platforms, markets, economies, countries. However, there is a different path. Journey with us as we take the road less traveled. AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance. http://www.AIPMM.com Subscribe: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certiﬁcation: http://aipmm.com/html/certification Webinar Series: http://aipmm.com/aipmm_webinars/ Articles: http://www.aipmm.com/html/newsletter/article.php

Empresariales

What Is PMEC?
• PMEC is an annual event where the brightest
minds in product management conduct hands-on
education
• PMEC stands for Product Management Education
& Certification – products are the life blood of
companies – how the management of goods and
services is performed determines if a company is
profitable. Innovative product managers are
always learning – and PMEC is where they learn.
• PMEC was first held in San Francisco California in
2004 and debuted the only certification for
product managers that covers the entire life
cycle.

LOCATION: SAN JOSE CALIFORNIA

MAY
24-26TH
2010

$129 +TAX
PER NIGHT

Gavin Johnston, Chief Anthropologist

Education Team: Two West, Inc
Jon Hanley, Marketing Strategy Leader
Procter & Gamble
Brian Lawley, CEO, Founder
280 Group, LLC
Camille Smith, Principal
Work In Progress Coaching
Greg Cohen, 280 Group, LLC
Lee Shaeffer, Principal
PLM Associates, LLC.
Linda Merrick, Principal
Pivotal Product Management
Mara Krieps, Principal
Pivotal Product Management
Paula Gray, Anthropologist
AIPMM
Jeofrey Bean, Principal
Del Mar Research & Consulting, LLC
Joely Gardner, PhD
HumanFactorsResearch.com
Tom Evans, Principal
Lucrum-Marketing
Trevor Rotizen, Free & Clear

Program Of Events:
Activity Day
Wine Tasting Tour May 23
Registration
Certification Preparation May 24
Cool Training Workshops
Reception & Book May 24
Signing
Dinner
Certification Preparation May 25
Cool Training Workshops
Certification Preparation May 25
Certification Exam

Agenda: May 24
08:00am - 08:30am
Multidisciplinary Sessions
Continental breakfast

08:30am - 08:50am Keynote: Customer Insights

Certification Track Insights Track
09:00am - 09:50AM Agile Product Why Agile is good Managing From The The PM At The Hub
Management-Part 1 for Product Center

10:00am - 10:50am Agile Product A look at Scrum Avoiding "gridlock" Strategic Product
Management-Part 2 Management
For Forward
Thinking PMs
11:00am - 11:50pm Agile Product Agile Release Consumer Insights; Fundamental To
Management-Part 3 management and Building Your
&4 planning Business
12:00pm - 12:55pm Luncheon:

01:00pm - 01:50pm Agile Product Agile Customer Visit 2.0; Part 1
Management-Part 5 Documentation

02:00pm - Agile Product Organizing around Customer Visit 2.0; Part 2
02:50pm Management-Part 6 Agile & Starting Out
&7 with Agile
03:00pm - 03:50pm Agile Product XP and Lean & Customer Visit 2.0; Part 3
Management-Part 8 Wrap-up
&9
04:00pm - Agile Product Agile Release How Product Management Can Increase
04:50pm Management-Part Planning Workshop Innovation to Drive Productivity and
10 Competitiveness

Join Us: sign up today

www.aipmm.com/pmec

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Falcon's Invoice Discounting: Your Path to Prosperity

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Insurers' journeys to build a mastery in the IoT usage

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Falcon Invoice Discounting

PMEC Brochure

1. PMEC 2010

2. What Is PMEC? • PMEC is an annual event where the brightest minds in product management conduct hands-on education • PMEC stands for Product Management Education & Certification – products are the life blood of companies – how the management of goods and services is performed determines if a company is profitable. Innovative product managers are always learning – and PMEC is where they learn. • PMEC was first held in San Francisco California in 2004 and debuted the only certification for product managers that covers the entire life cycle.

3. LOCATION: SAN JOSE CALIFORNIA MAY 24-26TH 2010 $129 +TAX PER NIGHT

4. Gavin Johnston, Chief Anthropologist Education Team: Two West, Inc Jon Hanley, Marketing Strategy Leader Procter & Gamble Brian Lawley, CEO, Founder 280 Group, LLC Camille Smith, Principal Work In Progress Coaching Greg Cohen, 280 Group, LLC Lee Shaeffer, Principal PLM Associates, LLC. Linda Merrick, Principal Pivotal Product Management Mara Krieps, Principal Pivotal Product Management Paula Gray, Anthropologist AIPMM Jeofrey Bean, Principal Del Mar Research & Consulting, LLC Joely Gardner, PhD HumanFactorsResearch.com Tom Evans, Principal Lucrum-Marketing Trevor Rotizen, Free & Clear

5. Program Of Events: Activity Day Wine Tasting Tour May 23 Registration Certification Preparation May 24 Cool Training Workshops Reception & Book May 24 Signing Dinner Certification Preparation May 25 Cool Training Workshops Certification Preparation May 25 Certification Exam

6. Agenda: May 24 08:00am - 08:30am Multidisciplinary Sessions Continental breakfast 08:30am - 08:50am Keynote: Customer Insights Certification Track Insights Track 09:00am - 09:50AM Agile Product Why Agile is good Managing From The The PM At The Hub Management-Part 1 for Product Center 10:00am - 10:50am Agile Product A look at Scrum Avoiding "gridlock" Strategic Product Management-Part 2 Management For Forward Thinking PMs 11:00am - 11:50pm Agile Product Agile Release Consumer Insights; Fundamental To Management-Part 3 management and Building Your &4 planning Business 12:00pm - 12:55pm Luncheon: 01:00pm - 01:50pm Agile Product Agile Customer Visit 2.0; Part 1 Management-Part 5 Documentation 02:00pm - Agile Product Organizing around Customer Visit 2.0; Part 2 02:50pm Management-Part 6 Agile & Starting Out &7 with Agile 03:00pm - 03:50pm Agile Product XP and Lean & Customer Visit 2.0; Part 3 Management-Part 8 Wrap-up &9 04:00pm - Agile Product Agile Release How Product Management Can Increase 04:50pm Management-Part Planning Workshop Innovation to Drive Productivity and 10 Competitiveness

7. Agenda: May 25 Clash of The Titans

8. Agenda: May 26 The Magnum Opus

9. Join Us: sign up today www.aipmm.com/pmec

PMEC Brochure

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