One of the chief complaints researchers hear, qualitative researchers in particular, is that people don’t know what to do with the findings once they have them. Yes, they’re interesting, yes they’re inspiring. But application can be daunting. The goal of this webinar is to provide an overview of how to put qualitative findings into practice. It will cover three categories: The four pillars of innovative thinking The 5 A model for making findings actionable An approach for assessing ideas and outcomes Gavin has over 19 years of product development, strategic planning, and consumer research experience, with 16+ years experience in digital research & planning. His expertise lies in uncovering insights for strategic cross-channel marketing and design applications. He has conducted research and strategic development projects for a broad range of clients including Bayer, Chrysler, Ford, Kellogg’s, American Century, Kashi, Gatorade, GSK, Kimberly-Clark, Edward Jones, SAP, Cars.com, MillerCoors Brewing, H&R Block, Hostess, Eli Lilly, Motorola and Sprint.