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AIPMM Webinar Series

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© AIPMM 2013

www.aipmm.com
© AIPMM 2013

www.aipmm.com
The Hub Of All Things Product Management

 Founded 1998, AIPMM has certified product team
professionals in nearly 70 countries
 World’s largest professional association for product
management, product marketing, and brand management
 Provides globally recognized certifications:
• Certified Product Manager
• Certified Product Marketing Manager
• Agile Certified Product Manager
• Certified Innovation Leader
• Certified Brand Manager
© AIPMM 2013

www.aipmm.com
Tweet!
Use
AIPMM:
Product Handoff:

#AIPMM
#ProductHandoff

Follow
Poornima
Hector Del Castillo:
AIPMM:

@Femgineer
@hmdelcastillo
@AIPMM

© AIPMM 2013

www.aipmm.com
Participate and Win!
• Win a copy of the Guide to the Product Management
and Marketing Body of Knowledge (ProdBOK®) , or
• Win a full scholarship to attend next Femgineer 8week Lean Product Development online course,
which will take place February 2014.

© AIPMM 2013

www.aipmm.com
Today’s Speaker
Moderator:

Hector Del Castillo, CPM, CPMM, PMP
Presenter:

Poornima Vijayashanker
CEO & Founder of BizeeBee, Femgineer
poornima@femgineer.com
@femgineer
www.femgineer.com

© AIPMM 2013

www.aipmm.com
The Art of the Handoff
Poornima Vijayashanker
Agenda

• Why is handoff important?
• Why it typically fails?
• How it impacts the business?
• What PMs can do to improve the process.
• Baby steps...
Product development is changing!
Team Dynamics

• Remote teams
• Contractors
• Small scrum teams
Work is being done asynchronously.
Affects shipping.
Additional Factors

• Expectations for uptime have changed
• Continuous integration and deployment
What has stayed the same

• Scope creep.
• Resource limitations.
What is the role of the PM?
Translator.
Translating

•
•

Customer requests and feedback into
product features
Product marketing, engineering, and design
speak
Alignment.
Aligning

• Product roadmap with business goals
• Team growth
What typically happens during a handoff?
Handoff Hijinks

• Mistake in implementation due to
•
•

interpretation of spec or requirements
Too many bottlenecks due to technology
that is not agnostic e.g cutting and pasting
code
No streamlined process for integration
Estimates fail because people don’t factor in
complexity.
Different work requires different amounts of
time.
People cannot foresee every challenge.
Continued pressure from management.
Point of no return...

• Scope creep
• Lack of checkpoints
• Poor integration process
Process Priorities

•
•
•
•

Understand business goals (limit the
number)
Ship
Flexibility
Deal with scope creep
Prioritize Goals

• One Metric That Matters
• Pushback
Flexible Process

• Teams grow and shrink
What to do if you shrink?
o What to do if you grow?
o

• Responsibilities change
• Different parts of the learning curve
• Integration
How do you handoff?
What does design need from
engineering?

Engineering

What does engineering need
from design?

What does product need from
engineering?

What does engineering need
from product?

Is it an actual need?

Is it an actual need?

Design

Product

Can product buy
design time?
Handoff

•
•
•

Establish checkpoints
Review work
Infrastructure: test suite, technology used for
integration
Measuring Success

• Collect feedback from customers and
•
•

employees
Quarterly postmortems
Use a tracking system
o

Pivotal Tracker, Sprint.ly, Trello, Asana
Getting Other Teams Involved

• Meeting types
• Post meeting tasks
Not another process change!
Baby steps...
Some people are unhappy and want to
stay unhappy because they are
comfortable with discomfort
Others maybe willing to take a risk.
Get buy-in.
Make one change.
Track its progress.
Story of how we cut down our
ship time.
Additional Resources

•
•
•

Lean Product Development Course:
accepting applications - February 2014
The Soft Skills You Need to Ship
Software Successfully:
gumroad.com/femgineer
femgineer.com/blog
Poornima Vijayashanker
Poornima Vijayashanker is a software engineer, entrepreneur, speaker, blogger,
and lecturer. After graduating from Duke University with degrees in Electrical
Engineering and Computer science she moved out to Silicon Valley to begin her
career as an R&D Engineer. After a couple of years she was lured into startup
land. Here first startup was Mint.com, where she was the founding engineer.
After Mint's acquisition, she transitioned from being a founding engineer to a
founder. Currently she is the CEO & Founder of two startups: BizeeBee and
Femgineer, and is spending the fall of 2013 lecturing at Duke University.

When she's not running companies and building products she's practicing Bikram
yoga, cooking, or traveling around the world.

© AIPMM 2013

www.aipmm.com
Q&A
Moderator:

Hector Del Castillo, CPM, CPMM, PMP
Presenter:

Poornima Vijayashanker
CEO & Founder of BizeeBee, Femgineer
poornima@femgineer.com
@femgineer
www.femgineer.com

© AIPMM 2013

www.aipmm.com
Upcoming Courses

Zagreb, Croatia
Belgrade, Serbia
Singapore, Singapore
Washington, DC

Singapore, Singapore
Washington, DC

Follow the links above for more information, or visit:
Transform Your Career.
© AIPMM 2013

www.aipmm.com
Please Join Us Again!
AIPMM Webinar Series:
Mind the Agile Business Gap
Why the Way You Collect the Voice of the Customer Matters

Dec 4th, 3 pm AEDT
Dec 6th, 12 pm ET

http://aipmm.com/aipmm_webinars/

Global Product Management Talk:
http://www.blogtalkradio.com/prodmgmttalk

Stay Informed!
Announcements:

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Call For Speakers:

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LinkedIn:

http://www.linkedin.com/company/aipmm

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Certification:

http://aipmm.com/html/certification/

© AIPMM 2013

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