The document outlines a student music video project for the song "Missed Calls" by Mac Miller. It will tell the story of a relationship deterioration between two main characters through location shots and flashbacks. The narrative will sync the visuals and editing with the song's lyrics and beat. Camera shots will vary to reveal the characters' emotions, with color manipulation to emphasize mood. The target audience is 16-25 year olds and it will have a sad tone resolving happily at the end.

1. Our Music Video
Jack Marcham and Airi Zdrenka

2. Our Chosen Song
Missed Calls - Mac Miller
http://www.youtube.com/watch?v=ys-9b9QI3Q4

3. Narrative Structure
• Different location shots to start off the music video.
• one of our two main characters within the video appears in
one of the locations and he is wondering aimlessly and he’s
sad.
• Isolated locations represent how our character is feeling.
• Pictures of the two
• Throughout the video the male character is depressed about
the deterioration of the relationship
• Final shot shows the woman at his house awaiting his arrival...

4. Narrative Structure
•We’ll use Goodwin’s Theory with relating
lyrics to visuals, also relating the beat of the
music to visuals.
•For instant with our shots of the locations
and the male moving we’ll edit it so each
location appears with each beat of the song.
Again with the flashbacks of their
relationship later on in the narrative.
•We are also planning on having close ups of
our characters.

5. Camera
• A lot of shot variation to reveal everything about the character e.g.
POV, worm’s eye view, low angles, high angles, long shot,
establishing shots.
• Tracking, panning
• Extreme close ups and close ups to show expression
• Final shot of man and woman, woman in focus and man’s hand
holding the keys out of focus. When the woman stands up she goes
out of focus and then his hand becomes in focus and we see him
drop his keys.
• FADE TO BLACK

6. Audience
•Our target audience is 16 - 25 year olds.
•As we believe that this age bracket will best
connect and relate to our narrative.
•We will achieve this by using actors who are
in this age bracket and therefore relatable to
our target audience.
• Our editing is going to be fast paced which
our audience will be able to keep up with
and hopefully keep them engaged
throughout.

7. Tone
•Our music video will have a sad tone
throughout the video until the final shot
shows a happy resolution to the narrative.
•The song we’ve chosen is quite down beat.
We chose this type of tone for our video
because we didn’t want to do the
conventional love story within a narrative.

8. Conventions
• Our music video will feature an intercutting style of action
and images. At some points our editing pace will be
extremely fast, and this is where we will show a variety of
images.
• We are aiming to use colour manipulation in our video to
create a certain atmosphere e.g sad/happiness will be
emphasised by certain colours.
• Our video may feature some direct address by the
characters but we are yet to decide for sure.

9. MES
• Our main man will be dressed in dark
clothing in contrast to our female lead who
will be dressed in white.
• We want this to show a clear representation
of binary opposites.