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Маркетинговая стратегия компании "Кристалл"
1.
КРИСТАЛЛ фабрика архитектурного стекла
2.
Кухонные фартуки из закаленного
стекла
3.
КРИСТАЛЛ ПЗСП два производителя на рынке
Перми
4.
фартуков компания может
производить 400 80-100 фартуков в месяц
5.
B2B B2C 60% 40% Кухонные фартуки
6.
Низкие продажи кухонных фартуков проблема
7.
Повысить продажи кухонных фартуков через
B2C цель
8.
«Новые пользователи кухонь» сегмент
9.
фабрика Кристалл посредники кухонные магазины свои магазины
10.
один поставщик кухонные магазины VS одинаковые потребители свои магазины
11.
НОВЫЙ СЕГМЕНТ
12.
желание просто и быстро
обновить кухню «Кухня по цене фартука» позиционирование
13.
реклама в лифтах выставки раздатки листовок п/я семья интернет домохозяйки реклама
ТВ реклама в газетах
14.
Цена Средняя по рынку 3500 7500
15.
593 запроса «кухонные фартуки» 303 запроса «фартук
для кухни из стекла» Спрос на фартуки в интернете растет
16.
9000 Годовое количество посещений сайта 25 Среднесуточное количество
посещений
17.
Компания упускает дополнительную прибыль, продавая через
посредников B2B
18.
КРИСТАЛЛ glasscrystal.ru Брендирование фартуков
19.
фабрика Кристалл посредники кухонные магазины выходить сразу на
магазины
20.
фабрика высокое качество низкая цена поставщик магазины
21.
НОВЫЙ СЕГМЕНТ НА
B2C ПРЯМОЙ ВЫХОД НА МАГАЗИНЫ В B2B
22.
СПАСИБО ЗА ВНИМАНИЕ
23.
Кухонные фартуки Кухонные фартуки
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