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Joelle Norwood

Joelle Norwood YouTube
YouTube For Business

Joelle Norwood YouTube For Business
Not Too Long Ago Today
• Interruption Push Marketing
• Farming Permission Marketing
• Consumer is in Control
• Mass vs Niche Communication
Why Your Business
Should Use YouTube?
Joelle Norwood YouTube
Good News About YouTube

•

YouTube has 490 million users worldwide (unique
visitors per month)

•

It generates an estimated 92 billion page views
each month.

•

2nd Largest Search Engine after Google.

Joelle Norwood YouTube
YouTube Factiods
•Every second there are 46,296 YouTube
videos being viewed all around the world.

•YouTube INFOGRAPHIC
•

Reason #1

* YouTube is free!
* Free Distribution WOW!
* Open 24/7
Joelle Norwood YouTube For Business
•

Reason # 2– Video Delivers!

• If

A Photo is Worth a Thousand Words
Video is Worth A Million Words!!!!

Joelle Norwood YouTube
Video Delivers
• SHOW + TELL
• Jamaica Web
• Jamaica Video
See & Feel
• See Home
• See Home
•

Reason #3: You can attract
a global audience.

Joelle Norwood YouTube
•

Reason #4: Promote Your
Business & Stay Connected

Joelle Norwood YouTube
•

Reason #5: Like and Trust
Factor. YouTube gives your
business a face.

Joelle Norwood YouTube
People Use YouTube

• #1 Be entertained + laugh
• #2 Get information How To’s
• #3 News
• #4 To Be Inspired
Who Should Use Youtube
GET STARTED
• 7 P’S OF PRODUCTION
• TAKE TIME TO CREATE
CHANNEL

YOUR YT
Your YouTube Channel
• STEP #1 Get a Google Email
• STEP #2 Choose a User Name IN SYNC
WITH YOUR BUSINESS

• Your Channel is Your Network
• One Network Many Shows
Get Started
• Think Like a Producer
• Name Your Channel
• Set An Intention for Your Content
THINK like A

Producer

• WHO IS YOUR TARGET AUDIENCE?
• WHAT’S YOUR BRAND & BUSINESS?
• WHAT’S YOUR MESSAGE?
YOUR MESSAGE

SCRIPT

• Write a script... yes write it down.
• SECRET TIP Write a headline for your
video. You will deliver to the headline.

• Introduce Yourself and Name Your Show.
• Set up a problem that your clients may
need help with.
SCRIPT Your Message
• Give them1-2

reasons why they should

watch.

• Give the solution.
• Finish with a strong call to action.
YT Examples
• Vegan Cooking
• How To Get More Listings
• How To Stage A Home
• 5 Must Haves for New Moms
Rehearse Rehearse

• Rehearse Rehearse

Rehearse Rehearse
HowTo Be On Camera
• Authentic - Be Real
• No Technical Jargon
• Show Your personality
• Give Good Information
• Don’t Ramble
• Call To Action - build your audience.
YouTube For Business
• 8 weeks YouTube For Business Webinar
• From Set UP to Video SEO
• Includes iPhone Hero ( How to use your
iphone to shoot) $97.00 No charge.

• 1 60 min coach session with Joelle
• $750.00 NOW AT $497.00
• Dec 2013
Camera Ready
• YouTube Tour Shoot and Edit on YT
• Fill out the information.
• Share Your Video on Your Blog & Social
Media
•

www.TheMediaMama.com

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YouTube for Business Joelle Norwood aka The Media Mama

  • 2. YouTube For Business Joelle Norwood YouTube For Business
  • 3. Not Too Long Ago Today • Interruption Push Marketing • Farming Permission Marketing • Consumer is in Control • Mass vs Niche Communication
  • 4. Why Your Business Should Use YouTube? Joelle Norwood YouTube
  • 5. Good News About YouTube • YouTube has 490 million users worldwide (unique visitors per month) • It generates an estimated 92 billion page views each month. • 2nd Largest Search Engine after Google. Joelle Norwood YouTube
  • 6. YouTube Factiods •Every second there are 46,296 YouTube videos being viewed all around the world. •YouTube INFOGRAPHIC
  • 7. • Reason #1 * YouTube is free! * Free Distribution WOW! * Open 24/7 Joelle Norwood YouTube For Business
  • 8. • Reason # 2– Video Delivers! • If A Photo is Worth a Thousand Words Video is Worth A Million Words!!!! Joelle Norwood YouTube
  • 9. Video Delivers • SHOW + TELL • Jamaica Web • Jamaica Video
  • 10. See & Feel • See Home • See Home
  • 11. • Reason #3: You can attract a global audience. Joelle Norwood YouTube
  • 12. • Reason #4: Promote Your Business & Stay Connected Joelle Norwood YouTube
  • 13. • Reason #5: Like and Trust Factor. YouTube gives your business a face. Joelle Norwood YouTube
  • 14. People Use YouTube • #1 Be entertained + laugh • #2 Get information How To’s • #3 News • #4 To Be Inspired
  • 15. Who Should Use Youtube
  • 16. GET STARTED • 7 P’S OF PRODUCTION • TAKE TIME TO CREATE CHANNEL YOUR YT
  • 17. Your YouTube Channel • STEP #1 Get a Google Email • STEP #2 Choose a User Name IN SYNC WITH YOUR BUSINESS • Your Channel is Your Network • One Network Many Shows
  • 18. Get Started • Think Like a Producer • Name Your Channel • Set An Intention for Your Content
  • 19. THINK like A Producer • WHO IS YOUR TARGET AUDIENCE? • WHAT’S YOUR BRAND & BUSINESS? • WHAT’S YOUR MESSAGE?
  • 20. YOUR MESSAGE SCRIPT • Write a script... yes write it down. • SECRET TIP Write a headline for your video. You will deliver to the headline. • Introduce Yourself and Name Your Show. • Set up a problem that your clients may need help with.
  • 21. SCRIPT Your Message • Give them1-2 reasons why they should watch. • Give the solution. • Finish with a strong call to action.
  • 22. YT Examples • Vegan Cooking • How To Get More Listings • How To Stage A Home • 5 Must Haves for New Moms
  • 23. Rehearse Rehearse • Rehearse Rehearse Rehearse Rehearse
  • 24. HowTo Be On Camera • Authentic - Be Real • No Technical Jargon • Show Your personality • Give Good Information • Don’t Ramble • Call To Action - build your audience.
  • 25. YouTube For Business • 8 weeks YouTube For Business Webinar • From Set UP to Video SEO • Includes iPhone Hero ( How to use your iphone to shoot) $97.00 No charge. • 1 60 min coach session with Joelle • $750.00 NOW AT $497.00 • Dec 2013
  • 26. Camera Ready • YouTube Tour Shoot and Edit on YT • Fill out the information. • Share Your Video on Your Blog & Social Media