In Franchise Business, it is the IP that is inherently traded between the franchisor (seller) and the franchisee (buyer). So one should be well aware of how it should be protected and managed strategically.

2. In simple words, Intellectual Property are the creation of individuals, who are
protected by law, ensuring that they have control (limited) on the use made of
the production (products), as a result of their creation.
In the knowledge economy of today,
Intellectual Property is one of the
most valuable assets that have to be
protected and managed strategically.

3. Various types Of Intellectual Property
1
•Patents
2
•Copyrights
3
•Industrial Design Right
4
•Trade Marks
5
•Trade Dress
6
•Trade Secrets...

4. Many a times a franchisee would be
given ownership only on part of the IP
or a franchisor sells just the usage of
the IP to market or sell the products
or services. However the major
benefit to the franchisee is the usage
of the trade mark itself as it
represents the IP of the business.

5. IP - What is important to the
Franchisee?
It is important for the franchisee to go through the
franchising agreement, clauses and the disclosure
agreement conscientiously to ascertain
• if intellectual property rights are needed
for ensuring continued operations.1
• if the ownership of all the important IP
such as trademark, copyright and the like
are transferable in whole or by part?
2

6. IP - What is important to the
Franchisee?
Franchisor decides to sell whole or part, as the
entire idea is to expand a successful business
without borrowing capital and thus as a franchisee
buys an opportunity to trade products and services
under a well reputed trade mark and produces the
same using proven formulae of the seller. Although
it comes at a price, franchisee also benefits
financially from the trade. Therefore it is also the
responsibility of the franchisee to protect the IP for
his own benefit.

7. IIHT has registered its IP and considers its IP among the highly
valuable assets of the company. It is registered and has
copyrights for all its products and services. Further it provides
all its franchises, the essential access to use its IP in order to
ensure uniform and high quality delivery across franchises. As
any other Franchise Business, IIHT too gets into fixed term
contract for the same. For further information on the same
please visit http://www.iihttechnologies.com/ and leave us a
message.

8. Corporate Headquarters
#15,Sri Lakshmi Complex, 4th Floor, St. Marks Road, Bangalore - 560 001. India
Tel: 91 80 6160 4545 e-mail: franchise@iihttechnologies.com
web: www.iihttechnologies.com/