1. PRODUCTS,
SERVICES AND
BRANDS

2. GROUP NO 3
 Saman Anwar 3042
 Saman Riaz 3033
 Ayesha Azam 3011
 Sadia Javeed 3036
 Samra Rashid 3034

3. SAMAN ANWAR
3042

4. PRODUCT
 Anything that can be offered to a market for
attention , acquisiton ,use or consumption
that might satisfy a want or need.

5. SERVICE
 Any activity or benefit that one party can
offer to another that is essentially intangible
and does not result in the ownership of
anything.

6. Augmented Product
Actual Product
Brand
after
name
Quality
waranty
Packaging
Core
Customer
value

7. NEXT PRESENTER IS
SAMAN RIAZ
ROLL # 33

8. PRODUCT AND SERVICES CLASSIFICATION
 Consumer Products
 Convenience Products

9.  Shopping Products
 Specialty Products
 Unsought Products

10.  Industrial Products

11. NEXT PRESENTER IS
AYESHA AZAM
ROLL # 11

12. PRODUCT AND SERVICE DECISIONS
 Individual Product and Service
Decisions
 Product line Decisions
 Product Mix Decisions

13. INDIVIDUAL PRODUCT AND SERVICE
DECISIONS
Branding Packaging
Labeling
Product
Support
Service
Product
Attributes

14. PRODUCT ATTRIBUTES
 Product Quality
 Product Features
 Product Style
 Product Design

15. BRANDING PACKAGING
 A Name,term,sign,symbol,
Design, or combination of
these that identifies the
products or services of one
seller or a group of sellers and
differentiate them from those of
competitor.
 The Activities of designing and
producing the container or
wrapper for product.

16. LABELING
 Labels ranges from simple tags attached to products to
complex graphics that are part of the package.
Product Support Service
• Customer service is another element of product
strategy's. A company’s offer usually includes some
support services, which can be minor or major part of
total offering.

17. SADIA JAVEED
Roll # 3036

18. PRODUCT LINE DECISION
 Product line length
 Product line filling
 Product line Stretching

19. PRODUCT MIX DECISION
 Four Dimensions of Product Mix Decision.
 Length
 Width
 Depth
 Consistency

20. SAMAN ANWAR
ROLL # 3042

21. BUILDING STRONG BRANDS

22. Brand Positioning
Attribfutes,Belie
and value
Brand name
selection
Selection
Protection
Brand
Sponsership
Manufactures’s
brand
Private brand
Licesing
Cobranding
Brand development
Line extension
Brand extension
Multi brand
New brand

23. SAMRA RASHID
ROLL # 3034

24. BRAND DEVELOPMENT
Line Extension
Brand Extension
Multi Brand
New Brand

25. Line Extension
Brand
Extension
Multi brands New brand
PRODUCT CATOGARY

26. Services
Inseparability
Perishablity
Intangibility
Variability
Four Service Characteristics

27. Thank u For Your
Attention
Any Question????