[2024]Digital Global Overview Report 2024 Meltwater.pdf
Payment revolution by Yoav Elgrichi
1. Mobile Wallet, NFC and the
Revolution In The Payment World
N-House, April 2013
2. • Changes In The Payment World
• NFC And Mobile Wallet
• The Future Of The Point Of Sale
(All From The Entrepreneur’s Perspective)
• Open Discussion
3. 700 B.C. 900 A.D.
1900s A.D. NOW
Is it really such a big change?
4. Payment World Is Changing
All major newspapers, every
week, release at least one article related
to NFC or Mobile Payment/Banking
All Banks , established departments
for Mobile Banking and NFC
Key market shapers see NFC as the next
big thing: Operators, Google, Handset
Manufacturers and many more
9. Evolution of Advertising Medias
NFC empower mobile
advertising by:
Personalized
“Closing the Loop”
at merchant’s location
Time
Context
User
Location
One on One
Time
Context
Time User (Opt in)
Context
Location
One for All Context
Time
10. NFC: Collision of 3 Mega Industries
Mobile Virtual
Near Field
Communication
Retail
10
11. The Merchant Side
The first to understand that M-Commerce is as much
about the consumer as it is about the MERCHANT
Every app in the
mobile phone must
have an acceptance
app at the POS
as well …
There is no Mobile Commerce without There is no Mobile Commerce without
an NFC Phone an NFC POS
VeriFone Proprietary and Confidential – Do Not Distribute Outside the Company
12. NFC Ecosystem Challenges
NFC Issuance NFC Acceptance
Payment Payment
Estate Management
TSM App and Terminal
Management
Secure
Element
Coupons Coupons
Wallet
App Network Services
Transaction
Management and
Loyalty/Gift Routing Loyalty/Gift
Tickets/ Tickets/
Transportation Transportation
Smart NFC Open API
Common
Software
Interface
Flexible NFC Standards
App Software
VeriFone Proprietary and Confidential – Do Not Distribute Outside the Company
13. Secure Element:
Is it really so important?
Virtual (cloud) or Physical:
Who will Prevail?
14. Get Relevant Content To Mobile Wallet
Push Pull
OTA campaign is sent to user’s User actively request for
Mobile Wallet from Telco content from: online, mobile
campaign manager. internet or smart posters.
User take “passive” role. Push Pull
Scheme
Manager
Service
Operator
Mobile Wallet
Content
Management
System
23. -’Smartone’ turned sales guys into cashiers
- Saved the need to employ ~4 cashiers
- Cashier salary in HK is $1,500
- $72,000 saving year/shop
30 shops X $72,000 =
$2,160,000 yearly savings
10% increase in ticket price!
24. Principles Stay - Technology Changes
Kodak dominated the photography technology market Small players replaced old giants
1975 – Developed the first Digital Camera
1986 – First 1.4 Mega Pixels sensor
2012 – Filed bankruptcy
25. The wave is only in its’ beginning..
Now it is your time to be part of it
26. - Technology is ready (in every phone)
- Infrastructure is in place
IT IS YOUR TURN TO CREATE…
31. The World Is Against The
Entrepreneur
• It will not work!
• Who will buy it?
• I’m sure someone thought about it!
• Let me explain you why it can’t…?
32. "If I had asked people what they
wanted, they would have said faster
horses."
Henry Ford
For small companies cool = money. For big companies only money counts
In technology, there is no “one day revolution” , you cant put the finger on the day that your mobile phone became essential part of your life. It just happened. So one day it will be trivial to pay with your mobile.