The document discusses various economic models related to utility and consumer choice. It introduces concepts like cardinal and ordinal utility and discusses modeling utility as a probability of success. It also discusses simple models of consumer choice that involve choosing a product based on type and brand or type and price. Additionally, it discusses models where neighbors' choices or prices can influence individual choices and mentions discounts and bundles. Graphs are shown comparing product turnover before and after implementing a neighbors effect model.

1. Is there life in the Offline?

2. Online

3. Online

4. Online

5. Utility
Expressing utility as a function of the amounts of the various goods
consumed, are treated as either cardinal or ordinal, depending on
whether they are or are not interpreted as providing more
information than simply the rank ordering of preferences over
bundles of goods, such as information on the strength of preferences
Utility as probability of success

6. Simple model
Buy
TypeBrand Price

7. Simple model 2
Buy
TypePrice
Brand

8. Neighbors effect

9. Neighbors effect

10. Neighbors effect

11. Offline

12. Offline

13. Offline

14. Offline

15. Offline
4800 3500 rub 5200 rub

16. Offline
5200 rub
Power 1400 Вт
Volume 1.8 л
Pressure 15 бар
Power 1500 Вт
Volume 1.8 л
Pressure 17 бар
4800 3500 rub

17. The Model
Buy
Type
Brand Price
Neigh.
Price
Neigh.
Type
Neigh.
Brand
Discount Bundle
….

18. At theEnd
0
5
10
15
20
25
30
35
40
Prod1 Prod2 Prod3 Prod4 Prod5 Prod6 Prod7 Prod8 Prod9 Prod10
Turnover Before
0
5
10
15
20
25
30
35
40
Prod1 Prod2 Prod3 Prod4 Prod5 Prod6 Prod7 Prod8 Prod9 Prod10
Turnover After

19. Thanks!