1. Look GoodWhenYou're Googled:
Creating and Optimizing
Your Digital Identity
2014 ACRL New England Chapter Annual Conference
Amanda Izenstark
Reference & Instructional Design Librarian
University of Rhode Island
@znstrk #acrlnec2014
2. Why does this matter?
You will be Googled
(or Bing-ed, or DuckDuckGo-ed…)
Why make it hard for your audience to find
you?
10. Hughes, M. (2013). US teacher suspended after racy Twitter photos - Telegraph. Retrieved from
http://www.telegraph.co.uk/news/worldnews/northamerica/usa/9841119/US-teacher-suspended-
after-racy-Twitter-photos.html
11. So when folks Google her?
https://www.google.com/
#q=carly+mckinney
21. From Gradhacker
• Develop a personal brand
–Same picture, same name, everywhere
• “Be professional, be personable”
ManageYour Digital Identity -
http://www.insidehighered.com/blogs/gradhac
ker/manage-your-digital-identity
23. EnhanceYour Image: Social
Networks
Twitter
• Find & follow colleagues, classmates, committee
members, etc.
SlideShare, Prezi
• Upload presentations, share them with
colleagues around the world.
• Embed presentations in other tools.
LinkedIn
• Professional social network.
• Link to SlideShare,Twitter, others
24. Hands On
Start a LinkedInAccount
• www.linkedin.com
Already have an account?
• Log in – www.linkedin.com
• Find someone at your table to connect with!
Recommendation: Don’t have LinkedIn import
your contacts.That can be kind of creepy.
26. Google Scholar Citations
• Connects you to your work in Google
Scholar (including materials in your
institutional repository)
• Verified through your academic email
address
• Easily export your citations to a citation
manager
27.
28. Academic Social Networks
These allow you to find, follow, and
sometimes read papers from other
researchers.
• Academia.edu
• ResearchGate
29. Social Media Data and More
ImpactStory
• Profile aggregates SlideShare views,
citations, mentions in social media, etc.
30. Citation Managers with a SocialTwist
Zotero
• Make your profile and library public?
Mendeley
• Has groups to join and follow
32. Set up a Google Scholar or
ImpactStory Profile
Google Scholar Citations
• scholar.google.com/citations
ImpactStory
• www.impactstory.org
33. EnhanceYour Image: Advanced
Level
These tools allow you to create your own
personalized portfolio for free (or
relatively cheap):
• Google Sites
• WordPress
• SquareSpace
35. Authority Control
Pick a name and stick with it - at least
professionally.
Use standardization tools
• Like a DOI forYOU
• ORCID iD – www.orcid.org
• ResearcherID – www.researcherid.com
36. May Subd Geog
Differentiate yourself from others by
using a location in your tagline wherever
possible.
• State
• City
• Institution
39. Homework: Optimize!
• Connect with others
• Add your SlideShare presentations to
LinkedIn
• Export your citations from Google
Scholar to ImpactStory
• Add your ORCID iD to ImpactStory
40. Special Note
• It may take some time for Google to find
your new information.
• Google yourself periodically to see
what’s there.