Agenda Setting Theory

The Two-Step Flow of Communication: An Up-to-Date Report on an HypothesisElihu Katz(1957) - The People's Choice - The Two-Step Flow Theory - Opinion Leaders and Opinion Followers - Minimal/ Limited Paradigm vs. Mass Society Paradigm - Strengths and Limitations of The Two-Step Flow Theory - Elmira Study, Rovere Study, Decatur Study and Drug Study - Diffusion of Innovation - Personal Influence vs. Mass Influence - Impact of Personal Influence - Flow of Personal Influence

Chapter 28

Noticias y política

BASIC THESIS ,[object Object],[object Object],[object Object]

SIGNIFICANCE ,[object Object],[object Object],[object Object]

FOCUS OF THEORY ,[object Object],[object Object],[object Object]

MEASUREMENT ISSUES ,[object Object],[object Object],[object Object]

SHOWING CAUSE ,[object Object],[object Object],[object Object],[object Object]

WHO SETS THE AGENDA FOR MEDIA? ,[object Object],[object Object],[object Object],[object Object]

WHO IS MOST EFFECTED BY MEDIA AGENDAS? ,[object Object]

FRAMING ,[object Object],[object Object],[object Object]

FRAMING NOT AN OPTION ,[object Object],[object Object],[object Object],[object Object],[object Object]

ILLUSTRATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Statement of Agenda-Setting ,[object Object],[object Object]

CRITIQUE ,[object Object],[object Object],[object Object],[object Object]

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Running Head: ACCOUNTABILITY IN THE MEDIA 1 ACCOUNTABILITY IN THE MEDIA 7 Accountability in The Media Name Institution Course Tutor Date This paper analyses the how the media is supposed to carry itself when releasing information to the people and how it should be accountable for the information it publishes as well. The media, being a free press should be able to define the features of a free society. Is the media out of control? Has the press become a limitation to democracy instead of being a foundation for it? Finding the answers to these questions would help to understand how and why the media should be accountable for the information it gives to the society ((Fengler, Eberwein, Mazzoleni, Porlezza & Russ-Mohl,2014). Well, the content of this paper is from a consumer standpoint. It represents the people that are on the receiving end. Most of the media consumers wake up to a radio; they read the newspapers and watch TV programs. The media shapes, packages and forms the consumer to the extent that whatever the agenda of the media may be is to some extent supposed to be that of the consumer as well even if the consumer tries to take a contrary view. A consumer is dimly aware that a large part of what he/she is dictated daily by other people and it concerns him/her. This is the consumer's approach (Fengler, Eberwein, Mazzoleni, Porlezza & Russ-Mohl,2014). Today the media can be considered as just tabloids, radio, and television. The world is abuzz that has conversations and exchanges to a particular level that makes it difficult to point out to a single phenomenon. Can some of the magazines such as the motorcycle and the sex magazine be considered as part of the media? Well, the list of the means of communication is growing. There are mobile phones, text messages, movies, overhead projectors and many more. This means that there are many means of communication and taming the type of information it releases to the people is very difficult. For this reason, it is essential to be clear about our cherry-picking and the reason for doing it (Fengler, Eberwein, Mazzoleni, Porlezza & Russ-Mohl,2014). However, everybody has a different understanding of the media. But accountability, on the other hand, is not an easy idea. It is somewhat an obstruction and challenging to understand for many people. No matter how obscure accountability may be, there is no denying its importance. The human race happens to live in a culture of accountability to other people, and those that claim that they are not accountable are condemned by their mouths. The reason why accountability may be obscure is that in words it merely means being required to explain the decision, but in practice, it means more (Diakopoulos, 2017). This is one of the reasons that accountability in the media may be difficult releasing information to the public is one thing but how the public interprets the data is different. Information published by the press may be straightfor ...

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This article aims to demonstrate the need for Israeli and Palestinian extremists to be removed from power and for the UN to be restructured so that there is peace between Israel and Palestine. The construction of peace can only happen in the Palestine region if the Jewish people in Israel and throughout the world, as well as the Palestinians, politically repel the extremists who exercise power in their territories and establish governments that seek conciliation between the Jewish and Palestinian peoples. It can be said that there is only one solution to the conflict between Palestine and Israel: on the one hand, Israel needs to accept the constitution of the Palestinian State, seek a fair and negotiated solution regarding Jerusalem and the fate of Palestinian refugees and end the settlements Jews in the West Bank and, on the other, Palestinians need to recognize the State of Israel because neither Palestinians nor Israelis can impose their will on each other. Neither the right-wing extremists who govern Israel nor the Palestinian extremist groups will be able to impose their will by force of arms in Palestine. It is unlikely that the conflict between Palestinians and Jews will be resolved today because existing international institutions are not capable of building a negotiated solution to the conflict between these two peoples and between Israel, Iran and the Arab countries. This means that there is an urgent need to restructure the international system to resolve the conflict between Israel and Palestine, between Russia and Ukraine and all international conflicts that may occur in the future. The time has come for humanity to promote the construction of world peace and to exercise control over its destiny. To achieve these objectives, it is urgent to restructure the UN with a view to transforming it into a democratic government of the world that constitutes the only means of survival for the human species.

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