Business Model Canvas (BMC)- A new venture concept
Social media metrics amplification rate
1. di a Me trics
So c ia l Me
ion R ate
plif icat
Am
2. One to Many
Every Channel has its inherent limitations but the
extensions that could be created are manifold!
You can build a network on each one of them but
the multiplier is huge with every node in your
network having its own network.
3. Relevant, Outstanding
and Adds Value
Anything that has relevance, stands out or adds
value will be the force; a force that breaks the
shackles - the limitations inherent to each network.
4. Amplification
Number of times your social media buttons are
clicked to spread the word.
Amplification = # of shares per post
Twitter > Retweets
Facebook & Google + > Shares
Blogs, Youtube… > Share Clicks
5. They Will Know
Your 2nd level network will know you and your brand
when your immediate 1st level network takes a
liking and evangelizes your content
2nd level converts to 1st and they will
know that you are awesome!