Presentation is all about; WHY VISUAL MERCHANDISING? ELEMENTS OF VISUAL MERCHANDISING. ROLE OF VISUAL MERCHANDISING RECENT TRENDS IN VISUAL MERCHANDISING

2. PRESENTED BY
AJAY NV
PRESIDENCY COLLEGE

5. VISUAL MERCHANDISING
 Coordination of physical elements in place of business, so that its project
the right image to its customers.
 Change a “passive looker into active buyers”
Visual Merchandising is the activity of promoting the sale of
goods, especially by their presentation in retail outlets. - (Oxford
Dictionary)

6. WHY
VISUAL MERCHANDISING ?

7.  The purpose is to attract ,engage, motivate the customers towards making
a purchase.
 Both goods and services can be displayed to highlight their features and
benefits.

8. ELEMENTS OF VISUAL MERCHANDISING
WINDOW DISPLAYS
LIGHTING
SIGNS AND GRAPHICS
COLOURS
PROPS

10. WINDOW DISPL AY

11. LIGHTING SIGNS AND GRAPHICS

13. ROLE OF VISUAL MERCHANDISING
 Increase Sales generation.
 Informing and educating customers.
 Expansion of the store.
 Corporate image.
 Big share in market.

14. RECENT TRENDS IN VISUAL
MERCHANDISING
 Digital Glass
 LED Lighting
 Transparent LCD screens.
 Focus on the Five Senses.
 Social media marketing.