business communication bhm

1. PRESENTATION ON
BUSINESS COMMUNICATION
FOR BHM
AJIT SINGH
ASSISTANT PROFESSOR

2. CURRICULUM
• COMMUNICATION –TYPES & PROCESS (UNIT-I)
• WRITTEN COMMUNICATION (UNIT-II)
• SPEECHES (UNIT-III)
• GROUP PRESENTATION (UNIT-IV)
• External Marks: 80
• Internal Marks: 20
• External Practical: 50
• Time : 3 Hrs

3. COMMUNICATION –TYPES &
PROCESS
(UNIT-I)

4. WRITTEN COMMUNICATION
(UNIT-II)
• Formal letter. Drafting effective letter, formats,
style of writing
• Handling meetings: types of meetings,
structuring a meeting: agenda and minutes
• Conducting a meeting
• Business representation
• Business report
• Use of jargons

5. SPEECHES
(UNIT-III)
• Paragraphs and creative writing
• Personal grooming
• Drafting
• Speech
• Presentation
• Extempore

6. GROUP PRESENTATION
(UNIT-IV)
• Difference between a team and a group
• Planning a presentation - Mind Mapping,
Theme, Subject
• Handling question and feed back
• Audience orientation
• Group projects

7. OBJECTIVES
• Increase Media Awareness Among Top-Tier Media
• Increase Communication Among Departments
• Development of managerial skills
• Conveying the right message
• Education and training
• Good industrial relations
• Coordination of effort
• Generate Awareness
• Build Relationships

8. SCOPE
• Personal context
• Social context
• Organizational context
• Political context
• Religious context
• Global context
• National context
• Context of business
• Financial context
• Cultural context

9. LEARNINGS
• Making successful decision making easier
• Recognising employee achievements
• Better communication with customers
• Easing control and coordinate business activity
• Strengthening Partnerships
• Building Customer Relationships
• Motivating Team
• Saving Time