Analytics is a powerful tool that can help organizations gain insights and make data-driven decisions. But with so much data available, it can be challenging to determine where to focus your efforts. This slide deck will provide you with a step-by-step guide on how to identify analytics use cases that can help you achieve your business goals. In this presentation, you will learn how to: Define your business goals and objectives Identify key performance indicators (KPIs) that measure progress towards your goals Gather and analyze data to identify patterns and trends Determine which use cases align with your business goals and KPIs Prioritize use cases based on potential impact and feasibility Develop a roadmap for implementing analytics use cases By following these steps, you will be able to identify the most valuable analytics use cases for your organization and create a plan to implement them successfully. Whether you are just starting with analytics or looking to expand your current capabilities, this presentation will provide you with the knowledge and tools you need to succeed.

1. How to identify
analytics use
cases?
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4/13/2023 https://vitalflux.com

2. Steps
Understanding
Business Objectives
– Strategic or
Tactical
Identify Key
Business
Stakeholders
Identify Hypotheses:
Key Decisions /
Actions / Output /
KPIs
Identify Analytics
Use Cases & KPIs /
Metrics
Prioritize Use Cases
Identify / Create
Analytical Solution
Design
Identify data
sources
Identify Technology
& Related
Architecture
Implement
Analytical Solutions
Create Experimental
Design & Deploy
4/13/2023 https://vitalflux.com

3. Understanding
Business
Objectives –
Strategic or
Tactical
What’ the business objective?
What are the value metrics & KPIs
which will be used for measuring the
outcome and related performance of
analytics initiatives / projects?
4/13/2023 https://vitalflux.com

4. Identify Key
Stakeholde
rs
Identify stakeholders to
understand their
challenges, key decisions,
and potential actions
related to objectives
Key stakeholders
Decision makers
Those impacted as part of
initiatives taken for
fulfillment of business
objectives
4/13/2023 https://vitalflux.com

5. Identify
Hypotheses
Brainstorm potential decisions, actions, or
outputs related to the business objective.
Each of these decision – actions –
outcome becomes a hypothesis
Asking questions is key in identifying the
hypothesis
4/13/2023 https://vitalflux.com

6. Identify
Analytics Use
Cases &
Metrics
Identify analytics use cases for
testing one or more
hypotheses
Choose relevant KPIs and
metrics to measure progress
and outcomes.
4/13/2023 https://vitalflux.com

7. Prioritize Use
Cases
Rank analytics use cases based on
impact, feasibility, and alignment
with business objectives.
Focus on high-priority use cases to
optimize resources and maximize
return on investment.
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8. Create
Analytical
Solution
Design
• Design analytics solutions tailored to the
specific use case, taking into account data
requirements and desired outcomes. The
solutions can be of type such as descriptive,
diagnostic, predictive or prescriptive analytics.
• Consider existing solutions or develop custom
models to address unique challenges.
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9. Identify
Data
Sources
• Determine the data needed for each use case
and identify potential sources, internal and / or
external.
• Ensure data quality, accuracy, and
accessibility to support the analytics solution.
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10. Identify
Technology
& Related
Architecture
Evaluate existing technology
infrastructure and identify any gaps
or limitations.
Select appropriate tools, platforms,
and architecture to support the
analytics use case.
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11. Implement
Analytical
Solutions
Develop, test, and deploy analytics
solutions, ensuring they meet
stakeholder requirements and
align with business objectives.
Monitor and refine solutions to
optimize performance and
outcomes.
4/13/2023 https://vitalflux.com

12. Create Experimental Design &
Deploy
Establish A/B test plan and related environment
to test the analytics solution's effectiveness and
validate hypotheses.
Assess results and refine the solution before
deploying at scale, ensuring the highest impact
and value.
4/13/2023 https://vitalflux.com

13. Thank you
Vitalflux.com
4/13/2023 https://vitalflux.com