This slide introduces us to the complete enterprise mobile ecosystem, its communities, their relation, and what companies have offerings in those area.

1. Enterprise Mobile Ecosystem
Ajit Kumar
CTO, Walking Tree

2. Copyright © Walking Tree
Communities
1. Handset OEMs
2. MDM
3. MAM
4. MEAP
5. App SDKs
6. App Stores
7. API Management
8. Mobile Services
9. Auth/IAM
10. Enterprise BaaS
11. PaaS
12. IaaS
13. Middleware
14. Database
15. CRM/ERP/CMS

3. Copyright © Walking Tree
Eagle’s-eye view

4. Handset OEMs

5. Copyright © Walking Tree
Handset OEMs

6. MDM

7. Copyright © Walking Tree
MDM - Mobile Device Management
Key intentions:
● Reduce support costs
● Reduce business risks

8. Copyright © Walking Tree
MDM - Features
● Administer mobile devices - phone, laptop, desktop, tablet, printer
● BYOD enrollment
● Manage profiles - enterprise settings, policies and restrictions for different
devices, roles, etc.
● Terms of use
● On-demand Device commands and messaging - e.g. device lock, device wipe,
etc.
● Enterprise data security
● Advanced reporting and insights for IT administrators
● Feed DataMarts for BI

9. MAM

10. Copyright © Walking Tree
MAM - Mobile Application Management
Key intentions:
● Provisioning and controlling access to internally developed and commercially
available mobile apps used in business settings on both company-provided
and BYOD devices

11. MAM - Features
● App delivery (Enterprise App
Store)
● App updating
● App performance monitoring
● User authentication
● Crash log reporting
● User & group access control
● App version management
● App configuration management
● Push services
● Reporting and tracking
● Usage analytics
● Event management
● App wrapping

12. MEAP

13. Copyright © Walking Tree
MEAP - Mobile Enterprise Application Platform
Key intentions:
● Comprehensive suite of products and services that enable development of
mobile applications

14. Copyright © Walking Tree
● Code re-usability across devices
● Code re-usability across platforms (Web, iOS, Android, Windows Phone, etc.)
● Integrate with multiple server data sources
● Easy custom app extension development
● Enhancing existing platforms for anywhere, anytime user access
● Enterprise security for data, identity, and ACL
● Marketplace access and management
MEAP - Features

15. App SDKs

16. Copyright © Walking Tree
App SDKs
Key intentions
● Let enterprises develop mobile applications that can run on a mobile device
and leverage device capabilities

17. App Stores

18. Copyright © Walking Tree
App Stores
Key intentions
● Digital distribution platform for mobile applications

19. Copyright © Walking Tree
● Manage Apps
● App Feedback and Analytics
● Ads
● App Discovery
● App Installation and Updates
App Store - Features

20. API Management

21. Copyright © Walking Tree
API Management
Key intentions:
● Process of publishing, promoting and overseeing application programming
interfaces (APIs) in a secure, scalable environment

22. Copyright © Walking Tree
● Design & Develop
● Security
● Scalability
● Monetization
● Monitoring
● Analytics
API Management - Features

23. Mobile Services

24. Copyright © Walking Tree
Key intentions:
● Ready-to-consume services to acquire, engage and retain users
Mobile Services

25. Auth/IAM

26. Copyright © Walking Tree
Auth/IAM - Identity and Access Management
Key intentions:
● Enable user to securely control access to services and resources for their
users

27. BaaS

28. Copyright © Walking Tree
BaaS - Backend as a Service
Key intentions:
● Provide web and mobile app developers with a way to link their applications
to backend cloud storage and APIs exposed by back end applications
● Provide features such as user management, push notifications, and
integration with social networking services

29. PaaS

30. Copyright © Walking Tree
PaaS - Platform as a Service
Key intentions:
● Provide an environment for developers and companies to create, host and
deploy applications

31. IaaS

32. Copyright © Walking Tree
IaaS - Infrastructure as a Service
Key intentions:
● Provide the underlying operating systems, security, networking, and servers
for developing applications, services, and for deploying development tools,
databases, etc

33. Middleware

34. Copyright © Walking Tree
Middleware
Key intentions:
● Connect software components or enterprise applications

35. Database

36. Copyright © Walking Tree
Database
Key intentions:
● Organize data for easy storage and retrieval

37. CRM/ERP/CMS

38. Copyright © Walking Tree
CRM/ERP/CMS
Key intentions:
● Access, update and interact with customer and their related data from
anywhere

39. Thank You!
@findajit
in.linkedin.com/in/ajitkumarazad