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By Adrian Joeng
  I.D 1363364




                  25 May 2009
Welcome to my
fitness industry
analysis...my old
management
consulting
partner, Peter
Griffin, will be
sharing with you
a bit of facts
about the fitness
industry in New
Zealand...So let’s
get started...
First off, it looks like Stewie
has something to say...

                                  WHY WOULD AN
                                  INCOMPETENT FOOL
                                  LIKE YOURSELF BE
                                  INTERESTED IN THE
                                  NEW ZEALAND
                                  FITNESS INDUSTRY?
                                  WELL, YOU ARE
                                  READING THIS ARE
                                  YOU NOT? YES YOU!
                                  SO LISTEN UP...
It’s time for the international   Thanks Joe. The fitness industry is
   news report. It has been       one of the largest leading industries
    reported that the New         in New Zealand, and the number of
  Zealand’s fitness industry      gym members are increasing at an
  turns over more than $250       estimated 5 to 10 percent per year.
 million per annum. Quite a       New Zealand currently has the
substantial amount for such a     seventh highest population of gym
  small country. Now to you       membership owners in the world.
              Rita.
I’m quite lazy at the
 moment...so heres the
crazy monkey to tell you             January!!!
about January’s signups.




         Grrr...Gym membership
            signups...grrr...In
        January...grrr...has a ten
          percent higher rate of
        increase...grrr...than any
           other month...grrr...
Aww Heath, I
WHAT THE         just liked your
HELL??? WHO       performance
ARE YOU??? GET    in Brokeback
OUT OF THE         Mountain...
SHOWER YOU         Can I get an
FAT LARD!!!        autograph?
WHAT DO YOU
THINK THIS IS?
A GAY FILM???
Hey Lois, I had a little
   incident with Heath
Ledger the other day...and
he called me a fat lard. Am            Aww Peter,
I really that fat? It says in   honey...You’re fine the
   this newspaper that           way you are...and did
    obesity is one of the        you try to get Heath’s
   biggest issues in New          autograph while he
Zealand. Those guys spend         was in the shower?
 up to $303 million a year           Aww Peter not
     on obesity related         again...remember what
diseases...jeez...looks like      happened when you
the U.S ain’t the only ones        tried to get George
             eh?                 Michael’s autograph?
You imbecile!!!
                                  You’re running
                                 the wrong way!!!




???????


           I’ll show em’! New
           Zealand may have
          the seventh highest
                                                      Yo
            rate of obesity in
                                                    dude...
             the world, but I
                                                    Wrong
          know I’m doing my
                                                    Way!!!
          country a favour by
          getting active...and
           football is the way
                  to do it!
I must admit, these
                                      new gym programs for
  101...102...103...104...105...
                                      children are amazing.
Curse...you...orange...haired...
                                    Haha, at least I’m not one
 bafoon...I...will...see...the...
                                    of the 8.3 percent of obese
end...of...you...soon...enough!!!
                                    kids in New Zealand. Now
                                     that would be a problem
                                     wouldn’t it? God, I look
                                     stunning in underwear.
Well Brian, it just so happens they
                        have. Now that parents are worrying
                           about their children developing
                        obesity, these gyms are establishing a
                        new clientele. It’s heading towards a
                         global trend. Even Club Physical in
                         New Zealand has 69 children under
                          14 already signed up. See Brian...I
                              did my research for once.




 Ahh...Stewie, why
   do you look like
       Arnold
  Schwarzenegger?
I’m guessing Motion
  Fitness and Town
Sports have already
 released their child
 activity programs?
     Well, you’ve
certainly taken care
of your likelihood of
 developing obesity.
We are back with more international   Thanks Joe. Telecom has already launched a
  news. It appears that large New     program called ‘Balance’ that includes a gym
 Zealand companies such as Telecom    membership package at all YMCA centres in
 and Comvita are offering wellness       the city of Auckland. The programs are
 programs to its staff to keep them     proving to be effective, as the majority of
more active and healthy in the work   Telecom’s employess continue to attend even
    place. I just wish our bloody      after the program package expired. On-site
company would care just as much as        gyms are also being incorporated into
 those New Zealand companies do.       companies such as Mercury energy, which
          Now to you Rita.                 indicates that the fitness industry is
                                               expanding in different ways.
So what have you learned from our little
journey with Peter? (and a bitta Stewie)...
                      Well, We know from the 2 news
                      reporters that the fitness industry is
                      successful, turning over $250 million a
                      year.

                      After Peter’s little awkward scenario,
                      we find out that $303 million is spent on
                      obesity alone. Not to mention NZ having
                      the seventh highest rate of obesity in
                      the world.
                      Stewie boasted that his over-bulked
                      body was because of gyms targeting
                      children as new members both in
                      America and NZ.

                      In general, wellness programs are a
                      good thing.


If you were looking to expand your gym
franchise to New Zealand, would you do it???
Well................
I RECOMMEND THAT YOU DO!!!

          Industry turnover of $250 million a
          year? Obesity crisis in need of help?
          More children being targetted as new
          members? More working class New
          Zealanders getting fit because of
          wellness programs? YOU MUST BE
          CRAZY NOT TO CONSIDER THESE
          FACTORS!!!
          There is plenty of opportunity to
          open a new gym franchise here...all
          you gotta do is....DO IT!!! PLAN,
          SETTLE, ADVERTISE ATTRACT!!!


 IT’S YOUR CALL!!!
 DO IT AND DO IT FAST!!!
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http://www.starpulse.com/Television/Family_Guy/gallery/Family-Guy-fif64/
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http://www.youthink.com/quiz_images/quiz1575outcome5.jpg
http://forums.scifi.com/uploads/photo-2939131.jpg
http://media.photobucket.com/image/peter%20griffin%20suit%20pictures/momentsmeanmore
/peter_griffin_1.jpg
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SY345_.jpg
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NZ Fitness Industry Turnover $250m Annually