23. “ What British Airways does is to go beyond the function and compete on the basis of producing an experience.” Sir Colin Marshall Chairman of British Airways Harvard Business Review 英国航空公司的做法已超越飞航本身，而是 以营建顾客的亲身感受为其竞争力。
24. “ We need to look at our business as more than simply buiding and selling personall computers. Our business is the delivery of information and life-like interactive experiences.” Andy Grove Intel Chairman Challenging his colleagues at a speech at last year’s Comdex meeting 我们应该这样看待我们的业务：我们不是简 单地制造和销售个人电脑，我们的产业是传 递信息和创造生活中互动的体验。
88. 探索品牌的有形和无形资产 Probing the tangible and intangible assets of the brand 确定理想的品牌价值 Definition of the optimal brand values BRAND AUDIT BRAND PRINT 品牌检验 品牌写真
136. “ Dove Is The Promise Of Femininity Restored -- To My Skin. And To Me.” A personal promise that I can be my best. The promise that when the mere act of washing my face has drained me dry, it will replenish me. The promise that when a shower is my only escape to a peaceful place, it will reward me. The promise that when the softness I used to see every day hasn’t been seen in a while, it will reveal it to me. The promise that when I’ve had to put on hold the fact that I’m a woman, it will remind me. The promise that when my skin needs protection and nourishment, it will remoisturize it. It is a simple and unselfish promise, made to the woman inside me.
