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1. SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 1
INTERACTIVE
CLASSIFIEDS OUTLOOK
2011
SNA12.07.2010
1 br, 1 ba, 600 sq ft
cottage on Main St,
no goats, $290/mth

2. SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 2
www.borrellassociates.com
About Borrell Associates
Ad Spend
Research
Consulting
Publishing
Conferences
Local
Online Classifieds Outlook
Automotive
Real Estate
Jobs
Local Mobile Classifieds Examples
Stay a Step Ahead
Q&A
Agenda

3. SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 3
The Challenge:
Get classified ads in front of a local
audience in a creative way so that buyer
and seller can find each other and
complete the sale.
Online Classifieds Outlook

4. SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 4
www.borrellassociates.com Automotive
Source: Table A,10Q2
www.borrellassociates.com
New Car Ad Spend

5. SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 5
www.borrellassociates.com Used Car Ad Spendwww.borrellassociates.com
Local Residential Real Estate Agent/Broker
Ad Spend

6. SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 6
www.borrellassociates.com
Local Residential Real Estate Developer Ad
Spendwww.borrellassociates.com
Local Apartment Rentals Ad Spend

7. SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 7
www.borrellassociates.com Recruitmentwww.borrellassociates.com
Recruitment will increase in 2012

8. SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 8
www.borrellassociates.com
Suburban and Community
Total Recruitment Ad Spending
Mobile Classifieds

9. SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 9
www.borrellassociates.com Everything Goes Mobile
garage sales
pets
fashion
gadgets
used and new
cars
real estate
www.borrellassociates.com
Facebook, Oodle, Craigslist

10. SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 10
www.borrellassociates.com Local Mobile Follows National
$0.01 $0.02 $0.08 $0.27
$0.57 $1.55
$3.95
$8.24
$14.63
$0.75 $1.05 $1.47
$2.45
$8.40
$14.85
$22.67
$31.59
$42.00
$0
$5
$10
$15
$20
$25
$30
$35
$40
$45
2006 2007 2008 2009 2010 2011 2012 2013 2014
($ in Billions)
Local $ National $
U.S. National vs. Local Mobile Marketing* Spending Forecast, 2006-2014
Source: Borrell Associates, The 2010 Local Mobile Ad Report, Part 1, 4/10
Online
History Repeats Itself… Just Faster
DIGITALDIGITAL
DATADATA
FORMATSFORMATS
Text
Ads
Image
Ads
Audio/
Video
Ads
•Static
Banners
•Flash
Banners
•Interstitial
CHANNELSCHANNELS
Mobile
Portal
Apps
Games
E-mail
SMS/
MMS
© 2010 Borrell Associates Inc. www.borrellassociates.com
DEVICESDEVICES
Cell
Phone
e‐ReaderPortable Game Player
Tablet
GPS

11. SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 11
www.borrellassociates.com Mobile Advertising – US Totals
In $ Billions
www.borrellassociates.com
US Totals: Local Mobile Ad Spend
Source: Borrell Associates Q2 2010

12. SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 12
www.borrellassociates.com How Mobile Helps Classifieds
Get more info
Mobile web
Text “CODE123” to 99999
Scan barcode
Maps
Payment
www.borrellassociates.com
VW Dealer Mobile Site
www.douglassvw.mobi
Promotes with e-mail
Offers prominent

13. SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 13
www.borrellassociates.com SMS for More Info
1st week of June:
170 SMS leads
500 people to mobile site
8,000 page views to mobile site
50 phone calls from mobile site
How it works:
Sign Riders
Text “CB12345” to 94253
SMS call to action online is for
branding
PittsburghMoves.com
Mobile Site
www.borrellassociates.com
Mobile & Web ID

14. SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 14
www.borrellassociates.com Text the IDwww.borrellassociates.com
Ad in phone

15. SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 15
www.borrellassociates.com Using QR Codes in Classifieds
Place QR Codes
On Cars
In Ads
Deliver
Info
Offers
www.borrellassociates.com
Integrating Maps
TBO.com Garage Sale App
Plots garage sale locations
Shows description on hover

16. SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 16
www.borrellassociates.com Mobile Payments
Stay a Step Ahead

17. SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 17
www.borrellassociates.com Questions for SMS Providers
Can I have my own Short Code?
Can I give my clients direct access to the platform?
What is the monthly fee?
What is the per message fee?
www.borrellassociates.com
Questions for App Developers
What platforms do you support?
iPhone
Android
Blackberry
How do you price your service?
Revenue Share
Licensing Fee
What if I have a great idea… can we create it?

18. SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 18
www.borrellassociates.com
Questions for Mobile Site Developers
Do you support xhtml and html5?
Can you integrate with my domain name? (for SEO)
How are page names created?
Random letters & Numbers www.domain.com/fi6lds
Intuitive names for SEO www.domain.com/auto
Q&A

19. SNA/Borrell Associates - Interactive Classifieds Outlook
SNA Webinar: 12/7/2010Peter Conti, Borrell Associates 19
www.borrellassociates.com Thank You!
pconti@borrellassociates.compconti@borrellassociates.com
phonephone 804.360.9434804.360.9434
www.borrellassociates.comwww.borrellassociates.com