Where2.0 2009 presentation launching GeoiQ Small Business. On-Demand, Private GeoWeb capabilities and data.

1. Your Own Private GeoWeb
Andrew Turner - @ajturner
CTO - FortiusOne

2. State of the GeoWeb
Google and others have all talked about how well the geoweb is doing. Lets look at some
history.

3. W
he
re
2 .0
20
07
Using and Enabling the
Emerging GeoStack
Andrew Turner
andrew@highearthorbit.com
At Where2.0 in 2007, I talked about the broadening concept of geospatial data interoperability via
open data formats, services, and functionality

4. W
he
re
2 .0
House Hunting 20
07
GPX
KML
KML GeoRSS
KML GeoRSS
GML KML
The idea of ‘mashing up’ data from so many sources via dynamic data, and integrating it with mobile
devices was still nascent.

5. W
he
re
2.0
Apartment Hunting 20
07
GeoRSS
GeoRSS
GeoPress
GeoRSS GeoRSS
GeoRSS
The same concept allows for pulling data together to solve different problems.

6. W
he
re
2 .0
Disaster Response 20
07
Tiles WFS
GeoRSS GeoRSS
Sensors WFS KML
WMS KML
And now these ideas are quite well understood and employed for a variety of businesses and
applications. Pulling together the GeoWeb is an accepted practice that is still moving along very
quickly.

7. When Mapufacture merged with GeoCommons we built a platform to make this quick
building of aggregated maps with analysis very easy.

8. GeoCommons Finder! is a public repository with more than 10,000 datasets and over
100,000 attributes of quality data contributed from the public and experts.

9. GeoCommons Maker! has introduced users to more advanced thematic mapping, analytics
and collaborative visualization.

10. Built of the GeoWeb
GeoCommons utilizes many technologies from the GeoWeb.

11. RESTful OpenSearch
<meta name=quot;dc.publisherquot;
<meta name=quot;dc.datequot;
<meta name=quot;dc.typequot;
<meta name=quot;dc.formatquot;
Web aligned interfaces for querying data, and aggregating search results.

12. KML Spatialite Atom
... and Spreadsheets, Shapefiles
Open data formats to easily get your data into, and out of, GeoCommons.

13. New cartography tools for customized basemaps and mapping interfaces

14. API - Feed the Innovators
And we’re now releasing a first glance at our API for developers to innovate on top of our
platform

15. url
We’re using GitHub to document the evolving API and provide open-source libraries,
examples, and tools for building with our API.

16. Web-Aligned API
AtomPub
It’s all built around the Atom Publishing Protocol

17. API - Cascadenik maps/452.mss
<Map srs=quot;+proj=merc +a=6378137 +b=6378137 +lat_ts=0.0 +lon_0=0.0 +x_0=0.0 +y_0=0 +k=1.0
+units=m +nadgrids=@null +no_defs +overquot;>
<Stylesheet>
<![CDATA[ .a039caa573de4f91[answer>=1][answer<1.6006] {
polygon-fill: #ff776d;
polygon-opacity: 0.75;
line-color: #ff776d;
line-width: 2;
}
...
]]>
</Stylesheet>
<Layer class=quot;a039caa573de4f91quot; name=quot;a039caa573de4f91quot; status=quot;onquot; srs=quot;+proj=longlat
+ellps=WGS84 +datum=WGS84 +no_defsquot;>
<StyleName>a039caa573de4f91</StyleName>
<Datasource>
<Parameter name=quot;typequot;>shape</Parameter>
<Parameter name=quot;filequot;>http://finder.demo.geoiq.com/overlays/25.zip</Parameter>
</Datasource>
</Layer>
</Map>
And we’re even using some very new ways to share cartographic data. Build your maps in
Maker and then pull into Mapnik, QGIS, or other tools for additional modification and
rendering.

18. Working within the GeoWeb
Because we’ve been aligned with the GeoWeb, it’s been very easy to use other services and
for partners to build with GeoCommons.

19. Aaron showed of the very good, and open, Flickr shapefile export. We’ve been using them to
do analysis of user-specified areas against economic data.

20. Media has been using GeoCommons to share FOIA’d data and build visualizations for their
readers to understand complex relationships between their government and community.

21. url
news.geocommons.com
We’ve also been tracking and analyzing emerging news stories through our News dashboard.

22. Your Own GeoWeb
This is all great - but many users have concerns about putting their data into the “Web”, or
can’t access high-speed internet due to security, infrastructure, or other reasons.

23. So we’re announcing GeoIQ - it’s like GeoCommons private for your business or
organization. It’s the technology and data of the GeoWeb, operating within your own
infrastructure.

24. GeoIQ Appliance
We’ve actually been supporting GeoIQ as an appliance for government and enterprise.
Customers can install the GeoIQ server into their existing network infrastructure,
authentication mechanisms, and workflow to enable their employees to access powerful
visualization and analysis.

25. url
http://picasaweb.google.com/fobtaj/FobtajNerdSurge09#5293904053036246418
http://www.flickr.com/photos/oddwick/3488013068
Beer for Data http://humanitariantechnet.asu.edu/node/231
A very compelling example of this that I can share with you is the “Beer for Data” program.
There is a tiki bar in Jalalabad, Afghanistan where UN workers, NGO’s, contractors, and
citizens can safely come and provide anonymous data. A GeoIQ server is now available for
anyone to upload, share, and visualize data. Because the appliance can run entirely ‘offline’, it
works extremely well in the disconnected environment while still providing for a local area,
web based tool.

26. url
Installing GIS Servers not fun
However, not everyone can or wants to deal with additional infrastructure or servers. And
installing alternative software is often difficult on support to build and maintain.

27. So we’re now announcing GeoIQ Small Business - for companies with small and medium
teams that want to leverage the powerful GeoIQ platform but without the overhead of servers
and network administration.

28. http://www.flickr.com/photos/kky/704056791
url
Leveraging the Cloud
We’re using the Cloud to provide these private servers on-demand with dynamic scaling
depending on your needs.

29. url
On-Demand
Private GeoWeb
The entire system is private, secure, and maintained by FortiusOne. So customers have peace
of mind without the operational burden.

30. url
Community as a Service
And because it’s still part of the GeoWeb and using open interchange mechanisms, you can
still pull in the huge amount of publicly available data to compare against your private
company information.

31. url
Community as a Service
Search results from your local GeoIQ server and public server are integrated. Providing a
seamless search between your private GeoWeb and the public GeoWeb.

32. Enterprise and Small Business Use Case
To illustrate how you could use a private GeoWeb, lets consider a use case where a business
is evaluating current market health and considering where to expand in order to compensate
for the downturned economy.

33. url
Where are sales good?

34. url
Dynamic Analysis of
Unemployment vs. Sales

35. url
Where are
leads coming from?

36. url
Social Media as
indiciator

37. url
Mobile Surveys
Mobile devices can be used to perform geolocated user or customer surveys and fed into
GeoIQ for additional analysis and continual status monitoring.

38. url
Global Opportunities
With our GeoIQ analysis engine, users can do correlations of attributes in datasets to identify
trends and related factors.

39. url
Corporate Dashboards
We’re open-sourcing our News Dashboard application for customers and developers to build
their own dashboards. Maps built in GeoIQ are automatically updated in the Dashboard.

40. url
API Built Custom Tools
We built an example map comparison tool using our API.

41. url
API Built Custom Tools

42. url
API Built Custom Tools

43. GeoWeb
http://fortiusone.com/cloud
Find out more on our website at http://fortiusone.com/cloud or email me at
andrew@fortiusone.com or sales@fortiusone.com