Seo preso

SEO and You.
Alex
Vasquez
Friday, December 21, 12

Agenda

Alex
Vasquez digisavvy.com | @alexjvasquez

Agenda
What is SEO and why is it important?

Alex

Agenda
WordPress + Sweet SEO Plugins

Alex

Agenda
WordPress + Sweet SEO Plugins
You’ve got tools. Now What?

Alex

What is SEO?

Alex

What is SEO? A Marketer’s Deﬁnition
Search engine optimization (SEO) is the art of
understanding search engines and and using that
knowledge to make a website rank high on search engines
— Neil Patel

Alex

What is SEO? A Technical Fella’s Deﬁnition
SEO is the combination of tactics and strategies, including,
but not limited to, optimization of information architecture,
usability, content focus, audience targeting, design,
development, keyword research, keyword placement, link
building, social media marketing and any other online or
offline branding/marketing elements that support the goal
of receiving more traffic from search engines. — Rand
Fishkin

Alex

Why it’s
important

Alex

Why it’s
important
➡More than 80% of research begins on the internet.

Alex

Why it’s
important
➡Search engines drive the majority of traffic to websites

Alex

Why it’s
important
➡A search engine will not index what it cannot find. How will you get found?

Alex

Why it’s
important
➡A #1 position in Google’s search results receives 18.2% of click-through
traffic.

Alex

Why it’s
important
➡A #1 position in Google’s search results receives 18.2% of click-through
traffic.
➡The 2nd position receives 10.1%, the 3rd 7.2%, the 4th 4.8%; all others under 2%

Alex

SEO Plugins.

Alex

SEO Plugins.
WordPress SEO by Yoast
➡ Free.
➡ Full-Featured. Meta Desc. Meta Titles
Sitemaps, Template Creation etc.

Alex

SEO Plugins.
WordPress SEO by Yoast
➡ Free.
➡ Full-Featured. Meta Desc. Meta Titles
Sitemaps, Template Creation etc.

SEO Smartlinks
➡ Free & Premium Versions
➡ Helps you automagically create
links within your own content.

Alex

SEO Plugins.
WordPress SEO by Yoast Redirection
➡ Free. ➡ Free.
➡ Full-Featured. Meta Desc. Meta Titles ➡ Provides easy management of 301 redirects
Sitemaps, Template Creation etc. which are SEO friendly

SEO Smartlinks
➡ Free & Premium Versions
➡ Helps you automagically create
links within your own content.

Alex

SEO Plugins.
WordPress SEO by Yoast Redirection
➡ Free. ➡ Free.
➡ Full-Featured. Meta Desc. Meta Titles ➡ Provides easy management of 301 redirects
Sitemaps, Template Creation etc. which are SEO friendly

SEO Smartlinks SEO Friendly Images
➡ Free & Premium Versions ➡ Free
➡ Helps you automagically create ➡ Optimizes alt and title attributes for all your
links within your own content. images for you.

Alex

Honorable
Mention
All-in-One-SEO SEO Transporter
Headspace 2

Alex

Most Eﬀective
SEO TIP...

Alex
EVAR?

SEO Kitteh Says...

Double the SEO Plugins
Does not Mean Double the
Alex SEO. Just sayin’

Create
Content on a
Topic You
Alex
Love.

And Do it.

Alex

And Do it.
A Lot.
Alex

Here is Me Sucking

Alex

Here is Me Sucking

➡ 132 Page Views over 30 days!!! Thanks, Mom!

Alex

Here is Me Sucking

➡ 4 Pieces of content for that period

Alex

Here is Me Sucking

➡ 4 Pieces of content for that period
➡ Using Joomla
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Now With Less Suckage!

Alex


➡ Switched to WordPress

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➡ Switched to WordPress
➡ Wrote 18 articles for the month

Alex

Awesome++

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Awesome++

➡ Wrote one or two articles a day, every day for December

Alex

Awesome++

➡ Wrote one or two articles a day, every day for December
➡ Made sure to Use All in One SEO to optimize new and
existing content.

Alex

Thank You!
Got Any ?s
Alex

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