SlideShare una empresa de Scribd logo
1 de 40
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
GLOBAL
DEMAND
FOR FILIPINO
DIGITAL MARKETERS
OSLO/MANILA, JUNE 18, 2013#ELANCE
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
THE FRACTIONAL ECONOMY
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
THE CLOUD IS REVOLUTIONIZING WORK
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
MEET VIVINO – A HYBRID ORGANIZATION
SheenSol Tech
FB Dev.
Pakistan
Rank Achiev.
SEO
India
Alexander S.
JQ Touch
Florida
Will C.
WebOS
US
PG Wordhouse
Writer
Czech Rep.
Puneet A.
Link Builder
India
ASD
PHP Dev.
Ukraine
Truong L.
Nokia App
Vietnam
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
MEET LEIGH – A DIGITAL MARKETER
Name: Leigh A.
Location: Philippines
Category: Sales &
Marketing
Over the past 5 years, I have developed
various internet marketing skills and SEO
strategies that effectively promote my client's
websites; these are: link wheel building, do
follow blog commenting, social bookmarking,
forum posting, article writing and social
networking.
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
2.5m freelancers
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
2.5m freelancers
>100k jobs/month
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
2.5m freelancers
>100k jobs/month
$780m earnings
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Agree to Terms Job Active
Collaborate,
Communicate
Share Files
Post Job
Review
Freelancers’
Proposals
Interview and
Rate
Freelancers
Select
Freelancer
Hiring Manager
Approves Work
Hiring Manager
Pays
Freelancer
Fixed Price:
Define
Milestones
Hourly Price:
Define
Hours/Duration
MATCH
PAY
COLLABORATE
THE PROCESS
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
THE STATE
OF THE
FILIPINO
FREELANCE
MARKET
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
ONLINE FREELANCERS ARE HAPPIER
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
WHAT THEY LOVE WITH FREELANCING
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
DIGITAL MARKETING ON THE RISE
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
FILIPINO
FREELANCERS
EXPERIENCE
GREAT SUCCESS
ON ELANCE
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
REGISTRATIONS CATAPULT
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
Jan
10
Apr
10
Jul 10 Oct
10
Jan
11
Apr
11
Jul 11 Oct 1 Jan
12
Apr
12
Jul 12 Oct
12
Jan
13
Apr
13
Freelancer Registrations / Month
May ‘13 16,129
May ‘12 4,512
Change 257%
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
MASSIVE SUCCESS FOR NEWBIES
0
100
200
300
400
500
600
700
800
900
1000
Jan
10
Apr
10
Jul 10 Oct
10
Jan
11
Apr
11
Jul 11 Oct 1 Jan
12
Apr
12
Jul 12 Oct
12
Jan
13
Apr
13
Hired Freelancers / Month
Hired Freelancers First Time Hired Freelancers
May ‘13 952
May ‘12 485
Change 96%
May ‘13 328
May ‘12 164
Change 100%
Hired Freelancers
First Time Hired
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
SHARP INCREASE IN AWARDED JOBS
0
200
400
600
800
1000
1200
1400
1600
1800
2000
Jan 10Apr 10 Jul 10 Oct 10Jan 11Apr 11 Jul 11 Oct 1 Jan 12Apr 12 Jul 12 Oct 12Jan 13
Jobs Awarded / Month
May ‘13 1,943
May ‘12 991
Change 96%
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
ATTRACTIVE HOURLY RATES
$8.3
$6.4
$12.2
$12.0
$14.4
$12.6
$7.9
$8.7
$8.9
All Cats
Admin Support
Engineering and Manufacturing
Design and Multimedia
IT & Programming
Legal
Finance and Management
Sales & Marketing
Writing & Translation
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
SUPPLY SKILLS IN DEMAND
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
1 2 3 5 6 7 108 9
PHILIPPINES RANKS #4
4
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
DEMAND
FOR
DIGITAL
MARKETERS
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
DEMAND TRENDS
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
JOBS
Facebook
marketing
SEM
Twitter
Affiliate Program
Manager
Content Marketing
SEO
Link Building
Landing Page
Optimization
SEO Strategy
Email marketing
Social Media
Marketer
Social Media
Strategy
Google +
Blogger
Community
Manager
Online Advertising
Campaign
Coordinator
Adwords
Viral CampaignYouTube
Marketing
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
CREATING
SUCCESS
AS AN
ONLINE
FREELANCER
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
MATCH
PAY
COLLABORATE
THE PROCESS
Search Jobs Bid for Job Be Interviewed
Job is Awarded
to You
Fixed Price:
Define
Milestones
Agree to Terms Job Active
Collaborate, Co
mmunicate and
Share Files
Complete Job
and Raise
Invoice
Be Paid
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
FOCUS. BECAUSE IT PAYS BACK.
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
STAND OUT FROM THE CROWD.
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
SCOUT FOR THE GOOD MATCH.
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
TAILOR YOUR PROPOSALS.
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
BE PROFESSIONAL IN EVERYTHING YOU DO.
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
DELIVER QUALITY. ALWAYS!
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
PATIENCE. IT TAKES MORE THAN A DAY…
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
TAKE
THE STEP
FROM
FREELANCER
TO
ENTREPRENEUR
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
54%
plan to hire others
in 2013
25%
hired others
in 2012
FREELANCERS BECOME ENTREPRENEURS
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Web Dev.
Web Dev.
Web Dev.
Web Dev.
Web Dev.
Mobile Dev. QA UX Designer
VERTICAL
HORIZONTAL
Web Dev.
MOVE FROM FREELANCER TO ENTREPRENEUR
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
 Test several freelancers to find the best match
 Lead and support them continuously
 Create comprehensive specs
 Use milestones in projects
 See them as team members
 Build long-term relationships
SUCCESS CRITERIA
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
THE COMPLETE IDIOT’S GUIDE TO ELANCE
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Facebook.com/El
ancePhilippines
STAY TUNED & ENGAGED
© 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
GET IN TOUCH

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Digital Leaders Free Webinar Series with Kjetil Olsen

  • 1. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. GLOBAL DEMAND FOR FILIPINO DIGITAL MARKETERS OSLO/MANILA, JUNE 18, 2013#ELANCE
  • 2. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. THE FRACTIONAL ECONOMY
  • 3. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. THE CLOUD IS REVOLUTIONIZING WORK
  • 4. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 5. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. MEET VIVINO – A HYBRID ORGANIZATION SheenSol Tech FB Dev. Pakistan Rank Achiev. SEO India Alexander S. JQ Touch Florida Will C. WebOS US PG Wordhouse Writer Czech Rep. Puneet A. Link Builder India ASD PHP Dev. Ukraine Truong L. Nokia App Vietnam
  • 6. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. MEET LEIGH – A DIGITAL MARKETER Name: Leigh A. Location: Philippines Category: Sales & Marketing Over the past 5 years, I have developed various internet marketing skills and SEO strategies that effectively promote my client's websites; these are: link wheel building, do follow blog commenting, social bookmarking, forum posting, article writing and social networking.
  • 7. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 2.5m freelancers
  • 8. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 2.5m freelancers >100k jobs/month
  • 9. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 2.5m freelancers >100k jobs/month $780m earnings
  • 10. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Agree to Terms Job Active Collaborate, Communicate Share Files Post Job Review Freelancers’ Proposals Interview and Rate Freelancers Select Freelancer Hiring Manager Approves Work Hiring Manager Pays Freelancer Fixed Price: Define Milestones Hourly Price: Define Hours/Duration MATCH PAY COLLABORATE THE PROCESS
  • 11. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. THE STATE OF THE FILIPINO FREELANCE MARKET
  • 12. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. ONLINE FREELANCERS ARE HAPPIER
  • 13. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. WHAT THEY LOVE WITH FREELANCING
  • 14. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. DIGITAL MARKETING ON THE RISE
  • 15. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. FILIPINO FREELANCERS EXPERIENCE GREAT SUCCESS ON ELANCE
  • 16. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. REGISTRATIONS CATAPULT 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 Jan 10 Apr 10 Jul 10 Oct 10 Jan 11 Apr 11 Jul 11 Oct 1 Jan 12 Apr 12 Jul 12 Oct 12 Jan 13 Apr 13 Freelancer Registrations / Month May ‘13 16,129 May ‘12 4,512 Change 257%
  • 17. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. MASSIVE SUCCESS FOR NEWBIES 0 100 200 300 400 500 600 700 800 900 1000 Jan 10 Apr 10 Jul 10 Oct 10 Jan 11 Apr 11 Jul 11 Oct 1 Jan 12 Apr 12 Jul 12 Oct 12 Jan 13 Apr 13 Hired Freelancers / Month Hired Freelancers First Time Hired Freelancers May ‘13 952 May ‘12 485 Change 96% May ‘13 328 May ‘12 164 Change 100% Hired Freelancers First Time Hired
  • 18. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. SHARP INCREASE IN AWARDED JOBS 0 200 400 600 800 1000 1200 1400 1600 1800 2000 Jan 10Apr 10 Jul 10 Oct 10Jan 11Apr 11 Jul 11 Oct 1 Jan 12Apr 12 Jul 12 Oct 12Jan 13 Jobs Awarded / Month May ‘13 1,943 May ‘12 991 Change 96%
  • 19. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. ATTRACTIVE HOURLY RATES $8.3 $6.4 $12.2 $12.0 $14.4 $12.6 $7.9 $8.7 $8.9 All Cats Admin Support Engineering and Manufacturing Design and Multimedia IT & Programming Legal Finance and Management Sales & Marketing Writing & Translation
  • 20. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. SUPPLY SKILLS IN DEMAND
  • 21. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 1 2 3 5 6 7 108 9 PHILIPPINES RANKS #4 4
  • 22. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. DEMAND FOR DIGITAL MARKETERS
  • 23. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. DEMAND TRENDS
  • 24. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. JOBS Facebook marketing SEM Twitter Affiliate Program Manager Content Marketing SEO Link Building Landing Page Optimization SEO Strategy Email marketing Social Media Marketer Social Media Strategy Google + Blogger Community Manager Online Advertising Campaign Coordinator Adwords Viral CampaignYouTube Marketing
  • 25. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. CREATING SUCCESS AS AN ONLINE FREELANCER
  • 26. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. MATCH PAY COLLABORATE THE PROCESS Search Jobs Bid for Job Be Interviewed Job is Awarded to You Fixed Price: Define Milestones Agree to Terms Job Active Collaborate, Co mmunicate and Share Files Complete Job and Raise Invoice Be Paid
  • 27. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. FOCUS. BECAUSE IT PAYS BACK.
  • 28. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. STAND OUT FROM THE CROWD.
  • 29. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. SCOUT FOR THE GOOD MATCH.
  • 30. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. TAILOR YOUR PROPOSALS.
  • 31. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. BE PROFESSIONAL IN EVERYTHING YOU DO.
  • 32. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. DELIVER QUALITY. ALWAYS!
  • 33. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. PATIENCE. IT TAKES MORE THAN A DAY…
  • 34. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. TAKE THE STEP FROM FREELANCER TO ENTREPRENEUR
  • 35. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 54% plan to hire others in 2013 25% hired others in 2012 FREELANCERS BECOME ENTREPRENEURS
  • 36. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Web Dev. Web Dev. Web Dev. Web Dev. Web Dev. Mobile Dev. QA UX Designer VERTICAL HORIZONTAL Web Dev. MOVE FROM FREELANCER TO ENTREPRENEUR
  • 37. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.  Test several freelancers to find the best match  Lead and support them continuously  Create comprehensive specs  Use milestones in projects  See them as team members  Build long-term relationships SUCCESS CRITERIA
  • 38. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. THE COMPLETE IDIOT’S GUIDE TO ELANCE
  • 39. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Facebook.com/El ancePhilippines STAY TUNED & ENGAGED
  • 40. © 2000-2013 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. GET IN TOUCH