Jailbreaking the brand interface

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Camilo La Cruz

Ignite presentation delivered @ Ford's design camp on Jan 9th 2012. details and notes: http://tinyurl.com/6ra49k8

Empresariales Tecnología

Jailbreaking
“In electronics: to enable use of a consumer electronics product not intended
by the manufacturer through the exploitation of software hacks.”

The Urban Dictionary

Interface
“A point where two systems, subjects, organizations, etc. meet and interact.”

Oxford Dictionary

“We look at the present through a rear-view
mirror. We march backwards into the future.”
Marshall McLuhan

Time Spent Share (%) Ad Spending Share (%)

Mobile

Newspapers

Magazines

eMarketer, December 2011

artists curators developers entrepreneurs agitators

API Key
“An application programing interface key (API key) is a code generated
by websites that allow users to access their application programming
interface. API keys are used to track how the API is being used in order to
prevent malicious use or abuse of the terms of service.”

Wikipedia

earned media, next gen
from communication objects to functional objects

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Jailbreaking the brand interface

1. Camilo La Cruz @akaJuanSmith

2. Jailbreaking “In electronics: to enable use of a consumer electronics product not intended by the manufacturer through the exploitation of software hacks.” The Urban Dictionary

3. Interface “A point where two systems, subjects, organizations, etc. meet and interact.” Oxford Dictionary

5. “We look at the present through a rear-view mirror. We march backwards into the future.” Marshall McLuhan

6. Time Spent Share (%) Ad Spending Share (%) Mobile Newspapers Magazines eMarketer, December 2011

7. CONSUMERS ENGAGEMENT POSITIONING

8. CREATORS VALUE PURPOSE

9. via This isn’t Happiness

10. “The Creator Economy” Paul Saffo

11. artists curators developers entrepreneurs agitators

12. value ≠ engagement

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14.

15. API Key “An application programing interface key (API key) is a code generated by websites that allow users to access their application programming interface. API keys are used to track how the API is being used in order to prevent malicious use or abuse of the terms of service.” Wikipedia

16. Sales data Scrubbed proﬁle data Brand Key: Store locations Product ID Promotions ID Customer Service Directory Graphic assets Sonic branding assets Patents

17.

18. earned media, next gen from communication objects to functional objects

19. purpose ≠ positioning

20. via Paper Punk

21. @akaJuanSmith

Jailbreaking the brand interface

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