Marketing Plan - Social Media. The Sparks Foundation
Awareness Of Social Media
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3. Introduction:
What is Social Media?
Media is an instrument on communication, like a newspaper or a
radio,
So social media would be a social instrument of communication.
Regular media as a one-way street.
Social media, on the other hand, is a two-way street that gives you
the ability to communicate too.
4. Some examples of social media websites:
Social Bookmarking: (Del.icio.us, Blinklist, Simpy) Interact by
tagging websites and searching through websites bookmarked by
other people.
Social News: (Digg, Propeller, Reddit) Interact by voting for
articles and commenting on them.
Social Networking: (Facebook, Hi5, Last.FM) Interact by adding
friends, commenting on profiles, joining groups and having
discussions.
Social Photo and Video Sharing: (YouTube, Flickr) Interact by
sharing photos or videos and commenting on user submissions.
5. Wikis: (Wikipedia, Wikia) Interact by adding articles and editing
existing articles.
6. It is not just Facebook that’s growing either – Twitter is
adding half a million users on a daily basis.
7. It doesn’t matter if you are a part-time blogger, a small business,
or a huge corporation, you have a brand. And if you have any
interest in furthering your brand, you cannot ignore social media.
8. Mobile People Use Social Networking in
Mobility:
With broadband and Wi-Fi connectivity available almost anywhere
today, there are no limits on social networking locations.
Our mobile society employs highly mobile technology.
people can social network from anywhere in the world
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11. Social Networking is Available through All
Types of Devices:
Broadband cellular 3G & 4G networks bring new meaning to
accessibility of social media and social networking.
Again people today are highly mobile in their communications.
Always increasing online speed helps to connect even
YouTube.com videos to smart phone technology.
12. Today’s Social Media and Social
Networking Facts
Facebook claims that 50% of active users log into the site each day.
This would mean at least 175 million users every 24 hours.
Twitter now has 75 million user accounts, but only around 15 million
are active users on a regular basis.
LinkedIn has over 50 million members worldwide.
Facebook currently has in excess of 350 million active users on global
basis. Six months ago, this was 250 million. This is over a 40%
growth in less than 6 months.
Flickr now hosts more than 4 billion images.
More than 35 million Facebook users update their status each day.
13. Wikipedia currently has in excess of 14 million articles, meaning
that its 85,000 contributors have written nearly a million new posts
in six months.
Photo uploads to Facebook have increased by more than 100%.
Currently, there are around 2.5 billion uploads to the site each
month.
The average number of tweets per day was over 27.3 million at the
end of last year.
The average number of tweets per hour was around 1.3 million.
More than 250 Facebook applications have over a million
combined users each month
14. RISING CYBER CRIME BASED ON
POPULARITY OF SOCIAL MEDIA
TODAY:
With the rising popularity of the social media and networking
websites today, you'll find many Cyber crimes where adults
impersonate children, becoming friendly, and then coaxing children
to meet face-to-face. This is a serious problem today with youth as
young as 13 years having sanctioned access to these social media
and networking sites.
15. Who is Safe Using Social Media?
Should children (even those over 13 years of age – the age limit for
many social networking websites) be able to post and
communicate without supervision?
Statistic reveal that it is very, very dangerous for kids (both tweens
and teens) to establish online relationships through social
networking.
17. METHODOLOGY:
The research consisted of a survey conducted by hand and online
(through social networking sites) Quotas were applied to provide for
adequate representations in each age group and both genders.
The results are shown below:
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30. RESULTS AND CONCLUSION
Social media usage:
Among Internet users, some 65% use social media such as Facebook,
Twitter, MySpace or LinkedIn. Some 45% use social media
networking at least every day, up from 36%, with 17% using it more
than five times a day.
Social media usage (Age, gender and location):
Females are more likely than males to use social media and are also
more likely to be frequent users. There are more significant variations
by age group – almost all of those aged under 40 (87%) use social
media, with the majority using everyday.
31. Those aged over 40 are substantially less likely to be users overall.
Social media usage (time of day)
People tend to access social media all throughout the day, with 37%
of social media users checking their networks first thing in the
morning and 42% just before bed. The evening was the most popular
time to check out networks, with 53% reporting usage after work.
Females were more likely to use social media first thing in the
morning and last thing before bed, while men were more likely than
women to access social media during work and after work/in the
evening.
32. Reasons for not using social media
Security and privacy concerns were the second most frequent reason for
not using social media, rising from 18% last year to 22% this year. At a
lower level, there were also concerns about the time it takes, people not
agreeing with the concept of social media and not understanding how to
use it.
Social media sites used
Facebook continues to dominate as the most popular social media site,
being used by 95% of social media networking participants, down
slightly from 97% last year. Facebook is used by a slightly higher
proportion of female users with strong usage by those in their 20s and
30s.
33. LinkedIn was the next most popular platform, being used by 20% of
social media users, up from 16% last year. LinkedIn usage was higher
amongst men and particularly high in the ACT. Instagram usage was
strongest amongst the younger age demographics, with usage dropping
significantly for those over 30. Twitter was used by 15% of social media
users, up from 14% last year, and Google+ was used by 15%, up from
8%. Pinterest usage, at 7% of social media users, was mainly restricted to
female-users.
34. References
•CBS News. (Oct. 8, 2006). Profiling online predators from CBS News.com. Retrieved
August 25, 2010 from
•http://www.cbsnews.com/video/watch/?id=1476159n.
•Cooney, M. (March 12, 2010). FBI details most difficult Internet scams in Network
World. Retrieved August 25, 2010 from
http://www.networkworld.com/news/2010/031210-layer8-fbi-internet-scams.html.
•CyberSafety. (2010). Cyber911 Emergency: Cyberstalking and harassment from
CyberSafety.org. Retrieved August 22, 2010 from
http://www.wiredsafety.org/cyberstalking_harassment/index.html.
•DeFalco B. (March 27, 2009). 14-year-old girl arrested after posting nude pics from
Associated Press. Retrieved August 26, 2010 from
http://www.netlingo.com/more/Girl_arrested.pdf.
•Eichenwald, K. (Sept. 28, 2006). From their own world, pedophiles extend their reach
from Oprah.com. Retrieved August 25, 2010 from
http://www.oprah.com/oprahdotcom/From-Their-Own-Online-World-Pedophiles-
Extend-Their-Reach.
